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Volume 89

FutureNow Article
Monday, Mar. 15, 2004

Teasing Search Engine Advertising from the Soup

March 15th, 2004

Ways to improve the effectiveness of your pay-per-click advertising programs

Alphabet soup is on the menu today, except I’m going to ask you to search among the floating pasta for these letters: S, E, A, O and M. Grab three Ss and three Es while you’re at it. The rest you can eat … and while you are slurping away, I’ll talk about some search engine stuff that is terribly important to how you manage your online marketing efforts.

Eating alongside me…

...continue to read "Teasing Search Engine Advertising from the Soup"

FutureNow Article
Monday, Mar. 15, 2004

Bad Copy: An Example in the Negative

March 15th, 2004

How not to write for your Web site.

We’ve talked often enough about the importance of communicating your value proposition, not only on your home page, but on all your landing pages. You want to give folks an up-front, concise idea why they absolutely need to be doing business with you.

And we’ve talked about the importance of the message being meat, whether you are penning the words to that value proposition or any other piece of copy on your site.

Sometimes it…

...continue to read "Bad Copy: An Example in the Negative"

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