FutureNow's GrokDotCom / Marketing Optimization Blog » Volume 90 http://www.grokdotcom.com Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Fri, 20 Nov 2009 16:12:21 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Landing Pages: Catch Me, If You Can http://www.grokdotcom.com/2004/04/01/landing-pages-catch-me-if-you-can/ http://www.grokdotcom.com/2004/04/01/landing-pages-catch-me-if-you-can/#comments Thu, 01 Apr 2004 06:17:44 +0000 The Grok http://67.59.138.131/2004/04/01/landing-pages-catch-me-if-you-can/ Understanding the role of a landing page helps you create a stronger conversion process

Folks have made a habit of emphasizing the home page of your Web site as the Sacred Portal through which your visitors enter the cyber-structure of your business. As if all other avenues of entry were blocked,…

]]> Understanding the role of a landing page helps you create a stronger conversion process

Folks have made a habit of emphasizing the home page of your Web site as the Sacred Portal through which your visitors enter the cyber-structure of your business. As if all other avenues of entry were blocked, and the process could only start at Square One.

Yeah, right. Everyone knows the process can start at any square that is readable by the search engines. And you can directly influence the starting square through pay-per-click advertisements and email campaigns. It is possible your visitors can arrive and start digging deeper into your conversion process without ever bothering over your home page.

They’ll arrive on a landing page – something very much like a focused mini home page – and how successful you are at catching them will depend on what you do with that page.

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]]> http://www.grokdotcom.com/2004/04/01/landing-pages-catch-me-if-you-can/feed/ 0 Let the Purpose Guide You http://www.grokdotcom.com/2004/04/01/let-the-purpose-guide-you/ http://www.grokdotcom.com/2004/04/01/let-the-purpose-guide-you/#comments Thu, 01 Apr 2004 06:16:10 +0000 The Grok http://67.59.138.131/2004/04/01/let-the-purpose-guide-you/ What you are trying to accomplish should always shape how you go about accomplishing it
The other day, a guy comes up to me in the grocery store. “Hey, you’re that Martian what’s-it from GrokDotCom, aren’t you?”I plaster on my how-nice smile as I poke through the tomatoes. “That’s me, alright.”

He…

]]> What you are trying to accomplish should always shape how you go about accomplishing it
The other day, a guy comes up to me in the grocery store. “Hey, you’re that Martian what’s-it from GrokDotCom, aren’t you?”I plaster on my how-nice smile as I poke through the tomatoes. “That’s me, alright.”

He settles into a soap-box stance. “You know, I read that book on copywriting … you know, the one with the picture of you on the cover? It was pretty good.”

“Thanks, dude,” I nod. “I’ll convey your reactions to Bryan, Jeffrey and Lisa.”

“Yeah, but …”

Here it comes. I hate this. The moment when I’m going to have to justify something in the nicest way possible when what I really want to do is zap the guy with a lightening bolt (if only Martians could).

It seems my grocery store commentator really liked Persuasive Online Copywriting, so he decided to visit the Web site for this newsletter. It was there he determined that while we might understand the theory of writing persuasively, we were inept at putting it into practice for ourselves.

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