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Volume 94

FutureNow Article
Tuesday, Jun. 15, 2004

Are You Using the Words Your Customers Are Using?

June 15th, 2004

Understanding the keywords and trigger words your customers would use is essential to your ability to persuade

Numbers and words, numbers and words. Imagine Jiminy Cricket on your shoulder whispering that in your ear. Or, if you’re not keen on crickets, imagine the Dallas Cheerleaders waving their pom poms as they chant that mantra over and over.

Why? Because as we say around here, numbers and words are pretty much the Alpha and Omega of ebusiness. What’s it all about, Alfie? You…

...continue to read "Are You Using the Words Your Customers Are Using?"

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