Volume 96
A Day in the Life of a Persuasion Architect
We’re blogging: a summertime sampler
If I’m not mistaken, the word started life as a noun. A blog - shortened from “weblog” - in its original incarnation was an online diary charting the personal meanderings (interior and otherwise) of an individual. Then, of course, it caught on. And blogs proliferated … so much so that the noun begat a verb: to blog.
I blog. You blog. He/she/it blogs. I am blogging. Had I blogged that. You gotta love the elasticity of language!
Do we blog? You betcha! And we invite you along for the ride. Please, let me introduce you to A Day in the Life of a Persuasion Architect.
Read the rest of this article.
Read the entire newsletter: Volume 96
Related Posts:
- No Related Posts
Written by:The Grok
Whispered Advice to The Graduate: Personas
The only sane solution to persuading the millions of individuals who visit you
Remember that little cinematic cocktail-party-whisper into Dustin Hoffman’s ear? “Plastics.” These days (circa 2004), you come up to me, and I’ll happily stretch on tip-toe to whisper in your ear: “Personas.”
Taking that big step back to survey the lay of the ebusiness landscape, I see three organizational themes in our line of work: words, numbers and people. However, focusing your attention on the former two when you have incorporated no understanding of the third means your online conversion rates will consistently disappoint.
Read the rest of this article.
Read the entire newsletter: Volume 96
Related Posts:
Written by:Bryan Eisenberg




