To get the most from your online writing, make sure it’s relevant, persuasive and laid out effectively

Reading is the primary activity folks engage in on the internet. Some may click, some may register, some may purchase, some may send an inquiry, far too many will take a hike. But everyone who lands on your Web site has to read it (or have it read to them).

Speaking post-modernly, I have to admit that folks “read” in lots of ways. They “read”…

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