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Guest Writer

FutureNow Post
Wednesday, Jan. 16, 2013 at 1:38 pm

4 Tips to Consumerize Your B2B Marketing

January 16th, 2013
4 Tips to Consumerize Your B2B Marketing

Everyone can see the lines between the business and consumer worlds blurring. In the technology world, this manifests itself in what’s being called the “consumerization of IT” where popular consumer technologies (e.g. smartphones and apps) are bleeding into the enterprise. This trend extends beyond IT and touches many facets of the business and your B2B marketing strategy is no exception. Today, Derek Singleton will show you some ways your B2C marketing strategies can be used…

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FutureNow Post
Thursday, Oct. 4, 2012 at 5:44 pm

4 Styles Of B2B Video That You Should Be Using

October 4th, 2012
Persuasion Architecture can Increase Leads from Your B2B Videos

Persuasion Architecture pops up in every well thought out marketing campaign, even video!  A lot of people come to us asking about whether or not video increases online conversions or turns people away.  The truth is, video, like any form of communication online will be helpful to your guest if executed properly. Video is an interesting medium- it can either deliver wanted information quickly and memorably with the use of visual cues…

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FutureNow Post
Tuesday, Jul. 24, 2012 at 9:50 pm

How to Effectively Communicate Analytics Data

July 24th, 2012
Communicating web analytics data to executives who have little or no experience data digging themselves can be a challenge for any analyst. There are dozens of metrics in your analytics account- page views, time on site, unique visitors, cost per click, bounce rate, conversions-the list is endless.  Reports containing all of these metrics are not only confusing but completely worthless.  Some metrics in your analytics account will speak loudly to your online marketing team…

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FutureNow Post
Monday, Mar. 19, 2012 at 1:15 pm

Prospects: It Doesn’t Matter If They Are Good Looking, Give Them Your Phone Number!

March 19th, 2012

Here at FutureNow we are devoted to learning, changing, and adapting to whatever climate your site may be weathering.   This gives us a proactive approach to sharing information, and the passion to help others do the same.  We are always interested in fresh content from other areas of the industry.  Today we are happy to feature a guest writer, Dave Thomas from Business.com, a site that helps people compare sales and marketing vendors, among other vendor…

...continue to read "Prospects: It Doesn’t Matter If They Are Good Looking, Give Them Your Phone Number!"

FutureNow Post
Thursday, Oct. 27, 2011 at 7:30 am

Google+ Creates Sector Specific Marketing Opportunities For Businesses

October 27th, 2011

google Plus LogoHere at FutureNow we are devoted to learning, changing, and adapting to whatever climate your site may be weathering.   This gives us a proactive approach to sharing information, and the passion to help others do the same.  We are always interested in fresh content from other areas of the industry.  Today we are happy to feature a guest writer, Andy Havard from Skeleton Productions, a UK based Internet video production company.  He will…

...continue to read "Google+ Creates Sector Specific Marketing Opportunities For Businesses"

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