Questions? (877) 643-7244


FutureNow Post
Friday, Feb. 16, 2007 at 8:28 am

Headlines + Hyperlinks = Conversion + Cash

February 16th, 2007

Icon___Clicking_Heels.jpgYou want to know what to test to improve your conversion rates, right? Sure you do. Everyone does. You want to know the fastest way to online riches. And maybe you want to insert “easiest” into that last sentence. I hear ya.

Brian Clark told an interesting story in his delightful Copyblogger. Two guys put up essentially the same post about Paris Hilton. Guy One got a handful of “diggs,” while Guy Two was at 1072 “diggs” as of Clark’s post time.…

...continue to read "Headlines + Hyperlinks = Conversion + Cash"

FutureNow Article
Tuesday, Feb. 13, 2007

Top 10 Ideas for Testing Your Headlines

February 13th, 2007

Icon___Headline.jpgWebsites have tons of elements you can test. Some elements will have very little impact on your ability to persuade and convert your site visitors. Others will have a dramatic impact. Of course you’d like to know which elements rank among the most influential when it comes to your bottom line.

We’ve spent the month of January working on Quick Start Guides that can help you understand which elements have the biggest effect on your conversion rates and how to test…

...continue to read "Top 10 Ideas for Testing Your Headlines"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: