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FutureNow Post
Friday, Feb. 18, 2011 at 8:23 am

Is Your Copy Hurting You?

February 18th, 2011

Today’s post was inspired by Jared Spool’s article, “The Public Groupon Voice Guide,” which provides a handy link to Groupon’s guide for writing snarky copy. Anyone who has visited Groupon.com before already will be familiar with their writing style. For those of you who haven’t heard of Groupon, it is a site that offers discounts for local businesses in your area. A new deal is up for grabs each day, and you typically have til midnight of that same day to purchase…

...continue to read "Is Your Copy Hurting You?"

FutureNow Post
Friday, Aug. 13, 2010 at 1:04 pm

Top 10 Things To Do When Waiting for GWO Results

August 13th, 2010

We all know that waiting for test results is exciting, but somewhat tortuous. Our minds run wild, asking things like: Why is this taking so long? Why won’t Google Website Optimizer (or any other testing platform) declare a winner already? What does “statistical confidence” mean, anyway?

You experience this anxiety, FutureNow clients struggle with it, and we analysts stress over it, too. You’re not alone.

The key point is that you can’t give in to the temptation to end tests early! Ending a…

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FutureNow Article
Friday, Jan. 15, 2010

Creating a Website: Something from Nothing Part 2

January 15th, 2010

Computer smoke image by chaini00 on Photobucket_1262725196800Last week, I posted the first three tips for savvy DIY-entrepreneurs wanting to start their own website (check out tips 1-3 in Part 1).  Now, without further delay, I’d like to get right back into providing you with the next 3 steps:

4. Buy a domain name. I suggest to do this even if you don’t want to start a website for a few years. I’d even suggest this if you don’t know what you want your website to be centered…

...continue to read "Creating a Website: Something from Nothing Part 2"

FutureNow Post
Tuesday, Sep. 1, 2009 at 12:29 pm

Call to Action of The Day: Send Us Your Worst

September 1st, 2009

I have a bad habit, when I’m using my personal Gmail account, of clicking on the most ridiculous-sounding PPC ads Google decides to serve me.  I know, I need help ;)

One such ad brought me to a very tall landing page with the expected “sales letter” style copy. What struck me, though, was the hilarious call to action button at the bottom of the page.

And so I give you (drum roll, please) the Call to Action of The Day!

call.to.action.of.the.day

Do you Grok…

...continue to read "Call to Action of The Day: Send Us Your Worst"

FutureNow Post
Thursday, May. 21, 2009 at 10:51 am

What Would Online Retailing Look Like in the Offline World

May 21st, 2009
YouTube Preview Image

In my last post, I made use of a brick and mortar analogy to the current online behavior of some e-commerce Websites, and even recommended the use of those analogies when analyzing online persuasion strategies.

And since at least a few readers responded positively to the idea, I thought I’d share one of Get Elastic’s videos  dramatizing exactly one of those analogies, as well as sharing a link to their whole series.

So welcome to The Crazy, Messed-up World of E-commerce!

And…

...continue to read "What Would Online Retailing Look Like in the Offline World"

FutureNow Post
Tuesday, Feb. 24, 2009 at 4:04 pm

Ogilvy-inspired-but-Sleaze-ified Tricks

February 24th, 2009

I guess it was professional curiosity, but I actually clicked one of those facelift-in-a-bottle ads while visiting some blog.  And hell if I wasn’t intrigued by the landing page’s sleaze-bag persuasive techniques.

Take a look at the screen shot I took of the landing page.  What do you think most caught my eye?  Here’s a hint: think layout and bolding.

Straight out of The Ogilvy Playbook

Here are two relevant quotes taken from pages 73 and 90 of Ogilvy on…

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FutureNow Post
Thursday, Dec. 18, 2008 at 7:08 am

A Commerce Carol – Grok Nostalgia from December, 2000

December 18th, 2008

I have endeavoured in this Ghostly spoof of a little book, to raise the Ghost of an Idea, which shall not put my readers out of humour with themselves, with each other, with the season, or with me. May it haunt their businesses pleasantly, and no one wish to lay it.

Your faithful Friend and Servant, The Grok December, 2000

(With all due respects and a wink to the spirit of C. Dickens)

The Grok was from Mars. There was no doubt whatever…

...continue to read "A Commerce Carol – Grok Nostalgia from December, 2000"

FutureNow Article
Friday, Oct. 24, 2008

Microsoft’s Ad Vs. Apple’s Three Move Set

October 24th, 2008

First, if you haven’t seen it yet, watch Microsoft’s response to Apple’s infamous “I’m a Mac” campaign.

YouTube Preview Image

Here’s the question: what do you want to bet that Apple has been just waiting – even itching – for Microsoft to release that kind of response to their “I’m a Mac” campaign?

Why do I ask that?  Because I’d bet anything that Mac’s marketing was smart enough to engage in what Mike Smock has termed The Three Move Set.  You see, when…

...continue to read "Microsoft’s Ad Vs. Apple’s Three Move Set"

FutureNow Post
Monday, Oct. 20, 2008 at 10:45 am

How To Leverage Economic Woes and Promote Business

October 20th, 2008

squeeze lemon into lemonadeI was firsthand witness to a clever promotion recently, so I’ll share in the hopes it inspires you to turn the Economy’s lemons into lemonade.

Seattle’s Chow Foods runs six restaurants, and recently sent an email blast with an inventive promotion.  The one-day promotion adjusted their menu item pricing based on the close of the DOW and the NASDAQ – the tumultuous DOW set the food menu pricing, and the NASDAQ set the price of house wine, draft beers, and well…

...continue to read "How To Leverage Economic Woes and Promote Business"

FutureNow Post
Monday, Oct. 20, 2008 at 10:44 am

7 Signs You May Be A Social Media Addict

October 20th, 2008
Social Media Addict

There is nothing like social media to make people feel connected. However, that feeling can some times overwhelm people. Social Media Addiction (SMA) is a real concern. Please understand as a former counselor and social worker I have seen the impact that addiction can have.

If you find yourself with several of the following conditions you may be suffering from this affliction.

1. You have more “friends” than the population of Tyre, NY.

2. You find yourself calling family member by their @Name.

3.…

...continue to read "7 Signs You May Be A Social Media Addict"

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