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Improving Conversion

FutureNow Post
Monday, Aug. 18, 2014 at 3:34 pm

Best Adwords PPC Conversion Trick EVER!

August 18th, 2014

Did you know there is a secret EASY way to optimize conversion within your PPC campaigns?  It’s a little trick called “Create Rule For Campaigns” and it should be your best friend.  Here is a quick case study of how OrlandoVacation.com improved PPC conversion rate.  They were able to decrease cost per conversion by 35%, increase conversion rate by 11% and decrease bounce rate by 4% all by applying a few simple rules to their PPC…

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FutureNow Post
Friday, Mar. 8, 2013 at 1:18 pm

Getting Started with Social Media: Use Google+ Wisely

March 8th, 2013

Google+ is becoming more and more popular in terms of social media for business.  The main advantage of Google+ is that your activity will easily rank high in Google search results.  Make sure you have your Google Plus profile set up to connect with your potential customers strategically.

Link To Social Media Accounts

If you offer promotions in your other social media accounts, make sure you link to them in your G+ profile.  You can also post information on…

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FutureNow Post
Monday, Feb. 4, 2013 at 11:10 am

Getting Started With Social Media: Twitter Tips for Success

February 4th, 2013

The secret to executing a successful campaign on Twitter is to be creative.  The creativity of Twitter campaigns is starting to downplay that of Superbowl commercials.  Use the concepts that the best advertising companies in the industry use to make your Twitter campaigns worth your effort.

Prepare Your Audience for Twitter Success

With so many great idea for Twitter campaigns these days, it is essential to know how to execute your own creative idea successfully.  Before you launch your…

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FutureNow Post
Monday, Jan. 21, 2013 at 10:28 am

Not To Miss: Which Test Won Live Event!

January 21st, 2013

Which Test Won is holding a live event! From May 8-10th in Austin, Texas you will have the opportunity to meet and learn from some of the premiere names in testing.

Day One:

Approximately 20 Conversion experts will share real life Case studies and their outcomes with you.  This should be a great opportunity to get some ideas of tests for your own site or those of your clients.

Day Two:

You get to participate in four specific Working Group sessions, from a total…

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FutureNow Post
Wednesday, Jan. 16, 2013 at 1:38 pm

4 Tips to Consumerize Your B2B Marketing

January 16th, 2013
4 Tips to Consumerize Your B2B Marketing

Everyone can see the lines between the business and consumer worlds blurring. In the technology world, this manifests itself in what’s being called the “consumerization of IT” where popular consumer technologies (e.g. smartphones and apps) are bleeding into the enterprise. This trend extends beyond IT and touches many facets of the business and your B2B marketing strategy is no exception. Today, Derek Singleton will show you some ways your B2C marketing strategies can be used…

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FutureNow Post
Monday, Jan. 7, 2013 at 2:39 pm

Getting Started with Social Media: Implementation Guide for Facebook

January 7th, 2013
Basic Rules for Your Facebook Campaign

There are more ways to make money with your social media campaign every day…but there are also more ways to spend time and money.  Investing time in social media does not have to be a gamble.  Make sure you start out on the right foot with your Facebook campaign by following these 6 simple steps-all of the free, all of them easy.

1.  Make sure the background image on your Facebook page speaks to…

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FutureNow Post
Saturday, Dec. 15, 2012 at 7:52 pm

A Holiday Lesson From My Family: Information Sells

December 15th, 2012
The Importance Of High Quality Content On Your Site

I have been spending more time with my family as of late and I had forgotten the well of ethnographic experience they have to offer as a culture all their own.  One of the things I observed over the recent holidays that I had never noticed before is their love of secrets.  Or, more precisely, their pride of holding information they think few other people have.

It is awesome to see…

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FutureNow Post
Tuesday, Dec. 4, 2012 at 5:40 pm

Search Engine Real Estate: The costs behind having a site on Google 5th Avenue

December 4th, 2012
How Much Does It Really Cost To Build a Website?

It is nearing the end of 2012 folks, and it is time to start appreciating a cold hard fact.  Your online store costs as much to build and maintain as a brick and mortar store. If it is not costing you that much, you are not likely finding success.  Maybe you already realize this and are allocating a proper budget for the success of your online business, but others…

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FutureNow Post
Friday, Nov. 30, 2012 at 5:10 pm

Your New Online Business Model: Monthly Delivery and Auto Renewal

November 30th, 2012
The Auto-Renewal Business Model

It’s the holiday season for online shoppers, and we are here to give you another way to cash in your website this season!

Look at your products or service and try to realize if it is a gift that can keep on giving.  There are quite a few companies that use “of the month” or “auto-renewal” as a business model.  Have you ever considered applying the same concept to your brand? Maybe you do not realize it,…

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FutureNow Post
Wednesday, Nov. 21, 2012 at 11:05 am

Persuasive Copy: Use Active Verbs To Engage your Prospects

November 21st, 2012
Persuasive Copy Writing Is Still Important

For the past month, we here at FutureNow have been trying to arm you with some basic design knowledge so you could start thinking about how you you want your prospects to perceive your site, image and brand.  Today, we are going to remind you of something that The Grok has stood for from the beginning: persuasive copy writing.

To write persuasive copy, there are 3 things that are most important to remember (ignoring…

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