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Improving Conversion

FutureNow Post
Monday, Aug. 6, 2012 at 4:45 pm

Use Incentives To Easily Increase Your Bottom Line: Case Study

August 6th, 2012

carrot dangling from a stick to represent an incentiveOne of the tried and true methods of persuasion is offering incentives for action.  The incentive approach can help increase sales, leads and overall revenue if executed effectively. If not implemented properly, your incentive program will only assist you in losing time and money.

There are many cases where incentives can help lead to conversion. They are especially effective on spontaneous types of visitors who do not want to miss out on any opportunity.

Free shipping can help convince your visitors…

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FutureNow Post
Friday, Jul. 27, 2012 at 4:27 pm

The Holistic Approach To Backlinking

July 27th, 2012

a begger with a sign, 'will work for backlinks'After our 5 part series about optimizing your site for SEO, we got a high demand for more information about backlinking.  We acknowledge why you want to know more about it- backlinks make your site look more popular to people, and therefore also more popular to search engines.  The reason we did not include it in our series is that backlinking is a form of offsite SEO, which should be your last priority when optimizing your site for visitors,…

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FutureNow Post
Tuesday, Jul. 24, 2012 at 9:50 pm

How to Effectively Communicate Analytics Data

July 24th, 2012
Communicating web analytics data to executives who have little or no experience data digging themselves can be a challenge for any analyst. There are dozens of metrics in your analytics account- page views, time on site, unique visitors, cost per click, bounce rate, conversions-the list is endless.  Reports containing all of these metrics are not only confusing but completely worthless.  Some metrics in your analytics account will speak loudly to your online marketing team…

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FutureNow Post
Thursday, Jun. 21, 2012 at 1:30 pm

SEO Workshop Part 5: Design Tips for Development

June 21st, 2012

Welcome to the 5th installment of our SEO workshop series.  If you missed the first four posts, you can catch up by viewing them here:

SEO is EASYKeywordsKeywords In HeadlinesBody Copy

SEO Design and Development Best Practices

Everyone seems to be going crazy these days about ‘the secrets’ to optimizing their site for search engines.  The good news is, the only real secret is continued hard work and dedication.  The…

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FutureNow Post
Tuesday, Jun. 19, 2012 at 1:00 pm

SEO Workshop Part 4: Body Copy

June 19th, 2012
Content For Your Web Pages

Welcome to the forth installment of our SEO workshop series.  Today we will guide you through the world of writing good body copy in order to both satisfy your visitors and the Search Engine Crawlers you are viaing for the attention of.  Before you start working on your body copy make sure your site is first optimized for the human experience, you have your most important keywords in hand, and you have dedicated your…

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FutureNow Post
Thursday, Jun. 14, 2012 at 10:00 am

SEO Workshop Part 3: Keywords In Headlines

June 14th, 2012

whorl news headline to present an article on creating quality headlines-'ufo lands in suffolk'This is the third part of our series presenting a methodology of how to present content on your site in a way that makes it easier for search engine crawlers to find and index the pages of your site.  You can catch up by first reading about keeping people at the forefront of your mind when working on SEO and then how to figure out which keywords will be most suitable to your landing page.

In this post you’ll discover the…

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FutureNow Post
Monday, Jun. 11, 2012 at 11:00 am

SEO Workshop Part 2: Keywords

June 11th, 2012
The Keyword Mindset If you missed our first post on how to start working on optimizing your site for search engines, you can catch it here.  It covers the most important part of SEO, optimizing your pages for PEOPLE first.  Today we will briefly touch on how to find what keywords will most effectively speak to your visitors and to search engine crawlers. When you get started on your SEO journey, you will need to identify your keywords.…

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FutureNow Post
Wednesday, Jun. 6, 2012 at 1:42 pm

SEO Workshop Part 1: SEO is EASY

June 6th, 2012
Slice of cherry pie-the cherries are the letters S E OWhy SEO?

Here at FutureNow we like to preach Conversion Rate Optimization as the most important step in your marketing strategy. Conversion Rate Optimization is the most important part of your online marketing campaign-thats why we preach it.  We do understand that your site traffic is important too.  We like to think of traffic in different terms though-we prefer to say “the people who visit your site.”  They aren’t cars lined up on the information super…

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FutureNow Post
Tuesday, Apr. 24, 2012 at 11:49 am

Put The AIDA(S) Method To Action: Marketing Lessons From My Dog

April 24th, 2012

A lot of our readers have been commenting on our posts lately with their praise for the AIDA method.  We want you to know that here at Future Now, we are right there with you and have been following the AIDA method since our inception.  AIDA is a basic sales framework that stands for: Attention (Awareness), Interest, Desire and Action. The main difference is, we add an S to the acronym AIDAS not to be confused with the…

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FutureNow Post
Monday, Apr. 9, 2012 at 11:00 am

Persuasion Architecture In Action

April 9th, 2012

This post is a follow up from last weeks post, ‘Content Targeting is Still No Match for Persuasion Architecture’ that describes how to create personas for your website so you can use persuasion architecture to convert your visitors.  It also briefly covers content targeting and whether or not using it as a strategy is a good solution for your website.    In this post, we will give some suggestions on how to convert each of the…

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