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FutureNow Post
Monday, Apr. 9, 2012 at 11:00 am

Persuasion Architecture In Action

April 9th, 2012

This post is a follow up from last weeks post, ‘Content Targeting is Still No Match for Persuasion Architecture’ that describes how to create personas for your website so you can use persuasion architecture to convert your visitors.  It also briefly covers content targeting and whether or not using it as a strategy is a good solution for your website.    In this post, we will give some suggestions on how to convert each of the…

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FutureNow Post
Wednesday, Apr. 4, 2012 at 5:23 pm

Content Targeting Is Still No Match for Persuasion Architecture

April 4th, 2012
This is the first of a two part series that will help you to understand and implement a proven and cost effective alternative to content targeting.  The first post in this series will outline the pros and cons of content targeting, a useful alternative to setting up a content targeting program and how to start identifying the different persona’s that land on your site.  The second pot of the series will cover how to use those…

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FutureNow Post
Thursday, Mar. 29, 2012 at 12:55 pm

Use Google Adwords Quality Score To Your Advantage

March 29th, 2012

Adwords can be a money maker if used properly or, if attempted in vain, can leave you questioning your every move. Many of us have leaped into Adwords Campaigns knowing less than the basics and not understanding the simple strategies that lead to successful Adwords Campaigns.

At FutureNow we work on increasing ROI of your business primarily through the performance of your website.  PPC campaigns work in tandem as an important traffic source for many of our clients. …

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FutureNow Post
Monday, Mar. 19, 2012 at 1:15 pm

Prospects: It Doesn’t Matter If They Are Good Looking, Give Them Your Phone Number!

March 19th, 2012

Here at FutureNow we are devoted to learning, changing, and adapting to whatever climate your site may be weathering.   This gives us a proactive approach to sharing information, and the passion to help others do the same.  We are always interested in fresh content from other areas of the industry.  Today we are happy to feature a guest writer, Dave Thomas from Business.com, a site that helps people compare sales and marketing vendors, among other vendor…

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FutureNow Post
Monday, Mar. 12, 2012 at 5:24 pm

How To Drive More Sales/Leads From Your Paid Search Efforts

March 12th, 2012

Are your adwords driving the click but not converting? As an analyst at FutureNow, we spend time digging into the traffic sources that our clients are investing in to determine where we should focus first to help generate them higher return on their investment. For those clients that are spending on paid search to drive targeted traffic to their site, we generally will analyze these scenarios early on to help them achieve higher conversion rates from Paid Search campaigns.

Is the ad…

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FutureNow Post
Tuesday, Mar. 6, 2012 at 7:25 pm

3x WhichTestWon Winner!

March 6th, 2012

If did not have the opprotunity to watch the  WhichTestWon.com award ceremony, you missed a fun and insightful Webinar.  If you did miss it, you should check out the winners on their website in addition to their case studies. With more people submitting tests ever year, the winners are becoming increasingly interesting and their ideas should inspire you to keep testing on your own site.  We are especially psyched because we won 3 medals this…

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FutureNow Post
Wednesday, Feb. 15, 2012 at 12:00 pm

WhichTestWon.com 2011 Awards Live Webcast Friday

February 15th, 2012

It is the time of year again where Marketers submit their top Wins from years past to WhichTestWon.com

WhichTestWon.com was launched in 2009 to help inspire and educate the marketing community about testing. They now have nearly 175 test Case Studies, featuring Web, email and even direct postal mail tests from the US and Europe, and each week more are added. They are professional journalists who focus on testing as their main focus. You can access their case study library to gain…

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FutureNow Post
Monday, Feb. 6, 2012 at 11:00 am

6 Steps To Get The Most Out Of Your Optimization Team

February 6th, 2012

I would like to start this blog post by stating I am NO Analyst! However, I am on the front lines, talking to the people contacting FutureNow Inc. and answering their sales related questions.  My unique lack of expertise in the day to day analytical reporting allows me to share some insights about what is necessary to begin a Conversion Rate Optimization Engagement, even before your first call with an analyst!

We have a mixed audience at FutureNow Inc.,…

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FutureNow Post
Monday, Jan. 30, 2012 at 11:00 am

Site Search Part 3: How We Increased ROI For A Client

January 30th, 2012

rolled up wad of 100 dollar billsFor the last post of our site search series, we are going to show one example for how using site search has increase the ROI of one of our clients, thepartyworks.com. This post should inspire you to think outside the box and give you some ideas on how to optimize the site search experience on your site to increase revenue.  If you haven’t read the first two posts of this series, Site Search Part 1: Learn From Your…

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FutureNow Post
Monday, Jan. 23, 2012 at 11:00 am

Site Search Part 2: Track Site Search

January 23rd, 2012

This is the second post in our site search series.  If you missed the first part, read it here.  It will help you get a good understanding of what kind of sites should implement site search and some reasons it might be worth your while.

Here, I introduce a step by step guide to set up site search in Google Analytics and what data to look at once it’s in place. After you get site search set…

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