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FutureNow Post
Tuesday, Mar. 6, 2012 at 7:25 pm

3x WhichTestWon Winner!

March 6th, 2012

If did not have the opprotunity to watch the  WhichTestWon.com award ceremony, you missed a fun and insightful Webinar.  If you did miss it, you should check out the winners on their website in addition to their case studies. With more people submitting tests ever year, the winners are becoming increasingly interesting and their ideas should inspire you to keep testing on your own site.  We are especially psyched because we won 3 medals this…

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FutureNow Post
Wednesday, Mar. 2, 2011 at 8:39 am

How To Set Up Goals & Funnels – Part 1

March 2nd, 2011

On some of our recent posts, we mentioned how valuable and useful goals and goal funnels can be to your optimization and testing. Some readers commented that they’d like to learn more about how to set them up. You asked, and we will provide!

Setting up goals in Google Analytics can sometimes be a daunting task. Even our analyst group, as we create more and more complex funnels, have found ourselves frustrated by the process (especially when dealing with Regular Expression Match…

...continue to read "How To Set Up Goals & Funnels – Part 1"

FutureNow Post
Friday, Feb. 12, 2010 at 9:30 am

Timed Sale Websites & The X Factor of Conversion

February 12th, 2010

groupon

Recently, I moved to Boston and began the search for the perfect gym.  I got recommendations from friends, did some research online, and even visited a few in the area to discuss membership options.  But, my instincts told me that if I could just wait one more week, some amazing deal would come along.

Last week that deal appeared in my inbox from Groupon; $24 for 24 day passes, a $480 value, saving me 95%! I couldn’t have been…

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FutureNow Article
Friday, Jan. 22, 2010

Graduating Prospects: Getting the Most Out of Your Customer Information Form

January 22nd, 2010

graduation-cap-300x242.jpg (JPEG Image, 300x242 pixels)_1264022543574The core of FutureNow’s service offering is helping clients persuade their visitors to move from one stage in their buying process to the next, to ultimately convert more visitors into customers.  One common question we get from B2B marketers is how to design marketing efforts that “graduate” their prospects from one stage of their buying process to the next.

If you’re familiar with FutureNow’s process or are a frequent grok reader, you’ll already know that our process involves not only designing…

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FutureNow Article
Friday, Jan. 15, 2010

Creating a Website: Something from Nothing Part 2

January 15th, 2010

Computer smoke image by chaini00 on Photobucket_1262725196800Last week, I posted the first three tips for savvy DIY-entrepreneurs wanting to start their own website (check out tips 1-3 in Part 1).  Now, without further delay, I’d like to get right back into providing you with the next 3 steps:

4. Buy a domain name. I suggest to do this even if you don’t want to start a website for a few years. I’d even suggest this if you don’t know what you want your website to be centered…

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FutureNow Post
Friday, Jun. 12, 2009 at 9:39 am

TheGrok’s Not-To-Miss Links for the Week 6/12/09

June 12th, 2009

1. What is the best way to generate sales online? A Forbes study shows that 48% of marketers said that search engine optimization (SEO) was the best method for generating conversions online. It’s always easier to start when visitors have some level of intent.

2. Search drives more sales, but shoppers are thinking longer before buying.

3. Does Google Analytics overstate the value of search? Econsultancy research shows that it might.  Make sure to at least set your cookies for 30 days.

4.…

...continue to read "TheGrok’s Not-To-Miss Links for the Week 6/12/09"

FutureNow Post
Thursday, May. 28, 2009 at 7:22 am

TheGrok’s Not-To-Miss Links for the Week 5/28/09

May 28th, 2009

1. Econsultancy shares how the Verified by Visa program may be a conversion killer.

2. Dr. Ralph Wilson interviews my good friend Avinash at the eMetrics summit about Useful Key Performance indicators for small business. Ralph also did a few interviews with me. Here is the first one on “The Winning Edge“:

3. Mars Chocolates is being punished for a bad ‘Fling’ – first when people search for the website they end up sending people to a porn site. If that wasn’t…

...continue to read "TheGrok’s Not-To-Miss Links for the Week 5/28/09"

FutureNow Article
Tuesday, Mar. 31, 2009

Does Online Browsing Bend the Laws of Scent and Relevance?

March 31st, 2009

So your friend shows you this book he can’t stop raving about. After giving it the old dust-cover/random-flip-through examination, you pretty much decide to buy it. Now, when you arrive at amazon.com, my question is: are you at all interested in the book recommendations that Amazon has for you?

Absolutely not, right?  Or at least not yet.

You came to buy a specific book.  You’ve already got a task in mind and browsing random books aint it.  You’ll likely…

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FutureNow Post
Tuesday, Mar. 10, 2009 at 7:51 am

Are Two Products More Credible Than One?

March 10th, 2009

After my initial post on blog-ified and geographically falsified landing pages, I ran into a few more such pages and they all shared the “2-product combo with a free trial of each” strategy.

So it’s only fair to ask: can you get sophisticated and wary audiences to buy pseudo-snake oil simply by switching from extolling the virtues of a single miracle product to praising the miraculous combination of two semi-wondrous products?  As in this teeth whitening example:

Well, yes, actually.  …

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FutureNow Post
Tuesday, Feb. 24, 2009 at 4:04 pm

Ogilvy-inspired-but-Sleaze-ified Tricks

February 24th, 2009

I guess it was professional curiosity, but I actually clicked one of those facelift-in-a-bottle ads while visiting some blog.  And hell if I wasn’t intrigued by the landing page’s sleaze-bag persuasive techniques.

Take a look at the screen shot I took of the landing page.  What do you think most caught my eye?  Here’s a hint: think layout and bolding.

Straight out of The Ogilvy Playbook

Here are two relevant quotes taken from pages 73 and 90 of Ogilvy on…

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