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Interviews

FutureNow Post
Tuesday, Sep. 15, 2009 at 12:59 pm

Cross-post: How to Improve a Product Page, Part 1

September 15th, 2009

Today, Ralph Wilson’s internet marketing resource, Web Marketing Today, posted Part 1 in a two-part video interview with our Bryan about concrete ways to improve product pages for higher conversions.  In it, Bryan explains how FutureNow took on the product page design of eCommerce heavyweight Land’s End, and shows how you can use layout changes to test the buying path on your own product pages.

If you’re interested in improving your product detail/landing pages and cross-selling, this video (and upcoming Part 2 video)…

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FutureNow Post
Tuesday, Sep. 8, 2009 at 9:12 am

Are Six Pixels of Separation All That Keeps Us Apart?

September 8th, 2009

coverart-1Today, marks the release of my great friend, Mitch Joel’s, book Six Pixels of Separation. You may have never heard of Mitch, I promise you that you will. In Canada, Mitch Joel is considered an Internet Marketing Rock Star. It is well deserved nick name, especially if you have ever seen him present on stage. Mitch has an extremely popular marketing blog, podcast and soon to be best selling book. Mitch is also President of Twist Image – an award-winning Digital…

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FutureNow Post
Friday, Jun. 12, 2009 at 9:39 am

TheGrok’s Not-To-Miss Links for the Week 6/12/09

June 12th, 2009

1. What is the best way to generate sales online? A Forbes study shows that 48% of marketers said that search engine optimization (SEO) was the best method for generating conversions online. It’s always easier to start when visitors have some level of intent.

2. Search drives more sales, but shoppers are thinking longer before buying.

3. Does Google Analytics overstate the value of search? Econsultancy research shows that it might.  Make sure to at least set your cookies for 30 days.

4.…

...continue to read "TheGrok’s Not-To-Miss Links for the Week 6/12/09"

FutureNow Post
Thursday, May. 28, 2009 at 7:22 am

TheGrok’s Not-To-Miss Links for the Week 5/28/09

May 28th, 2009

1. Econsultancy shares how the Verified by Visa program may be a conversion killer.

2. Dr. Ralph Wilson interviews my good friend Avinash at the eMetrics summit about Useful Key Performance indicators for small business. Ralph also did a few interviews with me. Here is the first one on “The Winning Edge“:

3. Mars Chocolates is being punished for a bad ‘Fling’ – first when people search for the website they end up sending people to a porn site. If that wasn’t…

...continue to read "TheGrok’s Not-To-Miss Links for the Week 5/28/09"

FutureNow Post
Tuesday, Apr. 14, 2009 at 7:47 am

The Truth About Search Engine Optimization: An Interview with Rebecca Lieb

April 14th, 2009

Rebecca Lieb knows about creating content that engages visitors. There are few people I respect in the industry the way I do Rebecca. She was the VP and Editor-in-Chief at the ClickZ Network (editing hundreds of my column) and Search Engine Watch for over 7 years. As a journalist, Rebecca has written on media for numerous publications, including The New York Times and The Wall Street Journal, and spent five years as Variety’s Berlin-based German/Eastern European bureau chief. Until recently, she was…

...continue to read "The Truth About Search Engine Optimization: An Interview with Rebecca Lieb"

FutureNow Post
Monday, Dec. 29, 2008 at 8:32 am

TheGrok’s Not-To-Miss Links for the Week 12/29/08

December 29th, 2008

not to miss links Don’t miss the 15 year old and still current Calvin & Hobbes on the financial crisis http://bit.ly/RqdH.

Don’t miss my interview with David Szetela on PPC Rockstars today. You’ll hear us discuss the top page and ad elements that every PPC advertiser should test.

What do you think – Is Twitter the Next Second Life? http://tinyurl.com/8nof7j. You may also want to read The State Of The Twittersphere? http://tinyurl.com/6upklq. GigaOm claims Followers Aren’t Really Friends on Twitter. This leads to some of the challenge of…

...continue to read "TheGrok’s Not-To-Miss Links for the Week 12/29/08"

FutureNow Post
Wednesday, Sep. 24, 2008 at 6:48 am

Bryan Eisenberg Discusses Testing With Mayer Gniwisch, President of Ice.com

September 24th, 2008

As part of the research for our latest book, Always Be Testing, I had the pleasure to chat with several people about testing and how testing lives in their corporate culture. This one, with Mayer Gniwisch, President of Ice.Com and Diamond.com provides some practical advise on testing from the perspective of a retailer. Take some time to listen to my interview with Mayer. Mayer was kind enough to offer a discount for listeners: Save 20% at ice.com, just use code sam20 or save…

...continue to read "Bryan Eisenberg Discusses Testing With Mayer Gniwisch, President of Ice.com"

FutureNow Article
Monday, Sep. 15, 2008

Google Website Optimizer: Free Resources To Jump Start Your Testing

September 15th, 2008
How to Get Started and On Your Way to Becoming an Expert with Google Website Optimizer – Free Resources

Google Website Optimizer Authorized ConsultantLanding page optimization and conversion rate improvements are no longer simply buzzwords. The rising cost of driving online traffic means marketers are paying more for less return on their ad dollars. To keep up, online marketers must roll up their sleeves and dive into conversion optimization. Optimizing your landing pages and your website is a proven means of increasing your conversion rates…

...continue to read "Google Website Optimizer: Free Resources To Jump Start Your Testing"

FutureNow Post
Wednesday, Sep. 10, 2008 at 12:08 pm

Ask Bryan Eisenberg + Free Website Reviews

September 10th, 2008

FutureNow‘s co-founder Bryan Eisenberg, has been busy reviewing websites, preparing for his upcoming webinar with Elastic Path and his presentation at NYU, and answering questions like these for CNNMoney.com, DuctTape Marketing and MarketingPilgrim.  Together with Tom Leung from Google, he has recorded two  “Always Be Testing” monthly webinars so far, the archived versions are now available. There are also a couple of more podcasts and interviews with others coming soon as well.

My favorite quote comes from his recent mention in the CNNMoney.com article,…

...continue to read "Ask Bryan Eisenberg + Free Website Reviews"

FutureNow Post
Tuesday, Sep. 2, 2008 at 7:49 am

Why You Can’t Copy From Amazon

September 2nd, 2008

While I was at Search Engine Strategies San Jose, I caught up with a couple of my favorite bloggers, Jason Billingsley & Linda Bustos from the Get Elastic blog. If you engage in ecommerce then you should subscribe, this links to their rss feed, you can subscribe by email from their website.

The three of us were  with another of my other favorite bloggers, Avinash, when Jason suggested to Linda that she should interview us. Avinash went first on how to find…

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