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Interviews

FutureNow Post
Wednesday, Jul. 9, 2008 at 1:00 pm

Video: How to Do A/B Split-Testing on Lower Traffic Sites

July 9th, 2008

Dr. Ralph Wilson of Web Marketing Today spent a few minutes interviewing FutureNow’s  Bryan Eisenberg about testing on sites that have little traffic. You can view the video below. You may also be interested in reading more about the hierarchy of optimization when you are done viewing the video.

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Bryan and I have co-authored a new book all about testing and helping you figure out what to test. It’s called Always Be Testing: The Complete Guide to Google Webiste Optimizer (published by Sysbex/Wiley) and…

...continue to read "Video: How to Do A/B Split-Testing on Lower Traffic Sites"

FutureNow Post
Monday, Jun. 30, 2008 at 10:41 am

Bryan Eisenberg Interview from Search Engine Watch

June 30th, 2008

Bryan EisenbergJust before his keynote presentation at the Search Engine Strategies conference in Toronto the other week, Search Engine Watch executive editor Kevin Heisler caught up with FutureNow co-founder Bryan Eisenberg to chat about website optimization, split-testing, word-of-mouth marketing, social commerce, personas, and his forthcoming book. With Kevin’s kind permission, we’ve reprinted the interview below. Enjoy!

Kevin Heisler: Tell us about your new book, Always Be Testing.

Bryan Eisenberg: A little over a year ago Google offered everyone a free A/B and multivariate testing tool called…

...continue to read "Bryan Eisenberg Interview from Search Engine Watch"

FutureNow Article
Tuesday, May. 13, 2008

Podcast Interview: Forrester’s Josh Bernoff on How to Profit from the Social Media Groundswell

May 13th, 2008

Groundswell by Josh Bernoff and Charlene LiSocial technologies have changed much more than our marketing strategies; they’ve changed us.

Social technologies have changed how we gather and share information. They’ve changed who we meet, where we meet, and, sometimes, how we meet. They’ve changed how we buy, what we buy, and where we buy. They’ve changed what, how, and how much we know about the people around us. And while social technologies may not have changed what it essentially means to be human, they’ve certainly amplified, at once,…

...continue to read "Podcast Interview: Forrester’s Josh Bernoff on How to Profit from the Social Media Groundswell"

FutureNow Post
Thursday, Apr. 17, 2008 at 11:19 am

Interview on Persuasion Architecture, Personas and ROI

April 17th, 2008

eBiz IT PA logoIn case you weren’t able to join me today at the King Conversion: Websites that Sell conference in Erie, PA — put on by the fabulous folks at eBizITPA — I at least wanted to share a recent interview on personas and persuasive planning.

I had a chance to sit down with Cathy von Birgelen to talk about what’s on the mind of Pennsylvania business owners, and what they want to know about improving their websites and other online marketing efforts. You…

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FutureNow Post
Tuesday, Apr. 8, 2008 at 10:59 am

Bryan Eisenberg on Using Personas to Improve Sales

April 8th, 2008

Got eight and a half minutes to learn about how customer personas boost sales?

In this interview from London’s recent Search Engine Strategies conference, Bryan sits down with Ralph Wilson — in what appears to be either an airplane hanger, a convention hall, or a school gymnasium — to discuss how planning websites with personas will increase revenue and ROI . . . for a few reasons:

Personas show copywriters and designers who they’re writing and designing for. Personas allow customers to choose their…

...continue to read "Bryan Eisenberg on Using Personas to Improve Sales"

FutureNow Post
Monday, Dec. 24, 2007 at 2:59 pm

(Free Download) Seth Godin & GrokDotCom Sync Into Meatball Sundae

December 24th, 2007

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Recently, Seth Godin joined us for an exclusive interview on WebmasterRadio.fm to discuss his latest book, Meatball Sundae.

“What’s a meatball sundae?” Good question. Basically, it’s what happens when everyday products are out of sync with new marketing tactics. For the full story, listen to the podcast (or download it for free!) below. But first, here are a few extra scoops from Seth & Bryan’s interview. Bon appetit!

Bryan Eisenberg: In the introduction, you admit that you’re breaking your own rules about book publishing.…

...continue to read "(Free Download) Seth Godin & GrokDotCom Sync Into Meatball Sundae"

Special Announcement
Monday, Dec. 17, 2007

Podcast: Seth Godin on His Latest Book, “Meatball Sundae”

December 17th, 2007

We’re excited to announce that today at 2pm (EST), Seth Godin — author of the most popular marketing blog in the world, Permission Marketing, Purple Cow and many other bestsellers — will join us to discuss his latest book, Meatball Sundae.

What’s a “meatball sundae,” you ask? In addition to something you probably shouldn’t eat, it’s an analogy for what happens when product development, management, strategy and tactics are out of sync with today’s “new marketing” era. But Seth will explain all of that…

...continue to read "Podcast: Seth Godin on His Latest Book, “Meatball Sundae”"

FutureNow Post
Wednesday, Sep. 19, 2007 at 10:19 am

Bryan Eisenberg on Why People Buy Online

September 19th, 2007

In a recent interview with e-consultancy’s Richard Maven, Bryan discusses the dos and don’ts of persuading customers to take action online.

The best part: I’m pretty sure we can track him down to answer your questions… ;)

...continue to read "Bryan Eisenberg on Why People Buy Online"

FutureNow Post
Friday, Sep. 7, 2007 at 2:54 pm

Interview With an Eisenberg: Bryan Talks Personas, Persuasion Architecture, and Boosting Conversion Rates

September 7th, 2007

Netconcepts founder Stephen Spencer recently interviewed Bryan about Persuasion Architecture™, our planning methodology that holds marketing accountable by bridging the gap between customer motivations and business goals. It’s about anticipating what people want and optimizing the experience to make it even better.

Yes, marketing can must be accountable. And once it is, smiling faces and money soon follow. As you’ll see from the interview, it all starts with customer personas…

...continue to read "Interview With an Eisenberg: Bryan Talks Personas, Persuasion Architecture, and Boosting Conversion Rates"

FutureNow Post
Tuesday, Aug. 14, 2007 at 2:06 pm

Mike Grehan on SEO Reform

August 14th, 2007

Be like MikeOver at Lee Odden’s Online Marketing Blog, ClickZ columnist, Bruce Clay VP International Business Development, and SEO thought-leader/soothsayer-of-doom Mike Grehan laments the lack of shared vision among marketers and SEO “geeks”.

This is still a rising medium with a long way to go. An emerging industry with, seemingly, a lot of people who can’t deal very well with change. Just when they’ve set their stall up to sell one thing, the search engines get a little more clever with information retrieval techniques…

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