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FutureNow Post
Wednesday, May. 23, 2007 at 3:31 pm

Grokcast: Loews CEO Jonathan Tisch – Part II

May 23rd, 2007
FutureNow Post
Wednesday, May. 23, 2007 at 10:30 am

Grokcast: Loews Hotels’ Jonathan Tisch on Maximizing Customer Value

May 23rd, 2007
FutureNow Post
Friday, Apr. 27, 2007 at 10:52 am

Transcript: Google Website Optimizer Interview with Tom Leung, Part 2

April 27th, 2007

Recently, Google announced the open beta for Google Website Optimizer, a free testing tool available to any AdWords marketer. I had the opportunity to discuss it with Tom Leung, business product manager for Google. Check out part one here.

Bryan Eisenberg: Now that people have a free tool, one of the questions they have is, “What resources will I need to actually implement tests?”

Tom Leung: Let me put it this way: if you have the ability to change an image on a particular page…

...continue to read "Transcript: Google Website Optimizer Interview with Tom Leung, Part 2"

FutureNow Post
Friday, Apr. 13, 2007 at 6:20 am

Google Website Optimizer Interview Transcript with Tom Leung

April 13th, 2007
FutureNow Post
Tuesday, Apr. 3, 2007 at 11:08 pm

Grokcast: Google’s Tom Leung on the Google Website Optimizer

April 3rd, 2007

Bryan Eisenberg spent some time chatting with Tom Leung, Business Product Manager for Google’s Website Optimizer–a breakthrough product which allows businesses of all sizes to optimize their sites through testing. In this two-part series, Bryan asks:

Part 1 Of Google Website Optimizer FAQ What is the Google Optimizer? Is Google analytics required to use Google optimizer? Will it work with other analytics software? Does A/B or multivariate testing affect your Google search ranking? Why is Google offering the optimizer? How does…

...continue to read "Grokcast: Google’s Tom Leung on the Google Website Optimizer"

FutureNow Post
Monday, Mar. 26, 2007 at 3:57 pm

Bryan Eisenberg on Persuasion & Customer Focus

March 26th, 2007

Search Engine Watch‘s Eric Enge recently interviewed our own Bryan Eisenberg about how we use Persuasion Architectureâ„¢ to plan, measure, and optimize the customer experience–online, offline, and across channels.

In the interview, Bryan talks about his past life as a social worker, founding Future Now when “accountable online marketing” was considered laughable, and how to speak to customers and online visitors on their own terms (the only terms they’ll accept).

...continue to read "Bryan Eisenberg on Persuasion & Customer Focus"

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