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FutureNow Post
Thursday, Oct. 30, 2008 at 12:16 pm

Presidential Candidates, Temperament & Website Copy?

October 30th, 2008

I knew I had to buy a copy as soon as I saw it on the magazine stand: the issue of Time Magazine with Presidential temperament as the front cover story.  They even had four presidential faces on the cover, which, before examining them, made me think of previous explanations of temperament using the Four Presidents on Mt Rushmore:

Dutiful George Washington for Sensing-Judging / Methodicals Philosophical Thomas Jefferson for iNtuitive-Thinking / Competitives Rambunctious Teddy Roosevelt for Sensing-Perceiving / Spontaneous…

...continue to read "Presidential Candidates, Temperament & Website Copy?"

FutureNow Post
Thursday, Nov. 29, 2007 at 11:10 am

The Double-Bottom Line on In-Text Ads

November 29th, 2007

You may have noticed double underlined links on sites that create a pop up advertisement when moused over. These are “in-text” advertisements, and they’re increasingly appearing on content sites to generate additional revenue.

For content providers, the question remains whether additional short-term bursts of ad revenue will be justified against the potential decrease in brand affinity. Since the ads work under the guise of a regular-old hyperlink, some visitors are completely turned off after clicking on them.

From a usability standpoint, they’re a…

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FutureNow Post
Tuesday, Sep. 4, 2007 at 8:39 am

Don’t Turn Over Reader List To IRS Rules Judge Hall

September 4th, 2007

Who is Watching Big Brother?Can the IRS obtain information about what you read on a website even if you have done nothing wrong?

I didn’t think it was possible until I read “Order on Tax Evasion Site Blocked” in the NY Times:

On Friday, Judge Peter W. Hall temporarily blocked the portion of the order requiring Mr. Schulz to turn over to the government the names and identifying details of people who had obtained information at the Web site on how to stop federal tax from…

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FutureNow Post
Monday, Aug. 27, 2007 at 7:15 am

SEO Ethics: New York Times is Challenged

August 27th, 2007

SEO ethics restricted area Clark Hoyt, the New York Times public editor, serves as the readers’ representative. In his Op Ed column, he writes:

A BUSINESS strategy of The New York Times to get its articles to pop up first in Internet searches is creating a perplexing problem: long-buried information about people that is wrong, outdated or incomplete is getting unwelcome new life.

People are coming forward at the rate of roughly one a day to complain that they are being embarrassed, are worried about losing…

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FutureNow Post
Wednesday, May. 9, 2007 at 3:27 pm

Bloggers vs. Journalists: Can’t We All Just Blog Along?

May 9th, 2007

1888 Without question, this is an exciting/nerve-racking time for journalism (or anything that closely resembles it). But when South African Sunday Times columnist David Bullard took a swing at the blogosphere last Sunday, some top bloggers hit back with a vengeance.

Here’s a taste of what Bullard had to say:

It’s comforting to know that, should…I decide to take a sabbatical, there’s no shortage of people available to hold the fort. The only snag is the quality, or lack of it.

Allow me to explain… I…

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