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FutureNow Post
Thursday, Jun. 21, 2012 at 1:30 pm

SEO Workshop Part 5: Design Tips for Development

June 21st, 2012

Welcome to the 5th installment of our SEO workshop series.  If you missed the first four posts, you can catch up by viewing them here:

SEO is EASYKeywordsKeywords In HeadlinesBody Copy

SEO Design and Development Best Practices

Everyone seems to be going crazy these days about ‘the secrets’ to optimizing their site for search engines.  The good news is, the only real secret is continued hard work and dedication.  The…

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FutureNow Post
Tuesday, Jun. 19, 2012 at 1:00 pm

SEO Workshop Part 4: Body Copy

June 19th, 2012
Content For Your Web Pages

Welcome to the forth installment of our SEO workshop series.  Today we will guide you through the world of writing good body copy in order to both satisfy your visitors and the Search Engine Crawlers you are viaing for the attention of.  Before you start working on your body copy make sure your site is first optimized for the human experience, you have your most important keywords in hand, and you have dedicated your…

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FutureNow Post
Monday, Jun. 11, 2012 at 11:00 am

SEO Workshop Part 2: Keywords

June 11th, 2012
The Keyword Mindset If you missed our first post on how to start working on optimizing your site for search engines, you can catch it here.  It covers the most important part of SEO, optimizing your pages for PEOPLE first.  Today we will briefly touch on how to find what keywords will most effectively speak to your visitors and to search engine crawlers. When you get started on your SEO journey, you will need to identify your keywords.…

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FutureNow Post
Thursday, Mar. 29, 2012 at 12:55 pm

Use Google Adwords Quality Score To Your Advantage

March 29th, 2012

Adwords can be a money maker if used properly or, if attempted in vain, can leave you questioning your every move. Many of us have leaped into Adwords Campaigns knowing less than the basics and not understanding the simple strategies that lead to successful Adwords Campaigns.

At FutureNow we work on increasing ROI of your business primarily through the performance of your website.  PPC campaigns work in tandem as an important traffic source for many of our clients. …

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FutureNow Post
Monday, Mar. 12, 2012 at 5:24 pm

How To Drive More Sales/Leads From Your Paid Search Efforts

March 12th, 2012

Are your adwords driving the click but not converting? As an analyst at FutureNow, we spend time digging into the traffic sources that our clients are investing in to determine where we should focus first to help generate them higher return on their investment. For those clients that are spending on paid search to drive targeted traffic to their site, we generally will analyze these scenarios early on to help them achieve higher conversion rates from Paid Search campaigns.

Is the ad…

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FutureNow Post
Monday, Jan. 2, 2012 at 12:00 pm

Site Search Part 1: Learn From Your Customers

January 2nd, 2012

Treasure MapIn this two part post, you will begin to understand why your prospects use site search, how to track what they are searching for, and what your new found information can do for you. In part one of this two part series, you will get an idea of what kind of visitors are utilizing your site search box, and how the words they type into that little rectangular box can make you money.

With the wealth of information on websites it is sometimes…

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FutureNow Post
Monday, Nov. 21, 2011 at 7:30 am

Buying Stages and Ad Campaigns

November 21st, 2011

It’s not a secret, that what we do here at FutureNow is conversion rate optimization. One common misconception about conversion rate optimization is that it begins once a prospect lands on your site.  Optimizing  your conversion rate should start before a prospect ever lands on your site. For example, if you are investing in campaigns focused at driving traffic to your site, you should be planning those campaigns to match your intended prospect’s buying stage.

Buying…

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FutureNow Post
Monday, Oct. 31, 2011 at 7:30 am

Read Your Prospects Minds With Keywords!

October 31st, 2011
blue men reading each others mindsWhat is Keyword Bucketing?

Have you ever wanted to know exactly what your visitors want, and then deliver it to them using your website as the vehicle?  You can do just that with keywords!  Since you cannot build a landing page for every single keyword your prospects search with, you will have to find an alternative solution.  We would like to suggest bucketing your keywords into early, middle and late buying stages as a…

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FutureNow Post
Wednesday, Jun. 1, 2011 at 1:26 pm

How to Analyze and Improve Your Landing Page

June 1st, 2011

A couple of weeks ago, I wrote a blog post about how the FutureNow methodology to improve website performance applies to all business models. Regardless of business model and type of site, we always start our work by focusing on improving the experience on a client’s site for their late stage visitor because these visitors are ready to take action today, and therefore should be the easiest to convert. By finding the stumbling blocks preventing these late stage visitors from taking action,…

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FutureNow Post
Tuesday, Apr. 26, 2011 at 9:12 am

Is a Brand Keyword the Best Way to Identify Late Stage Visitors?

April 26th, 2011

We recently received a comment on my colleague’s post about buying stage intent and how to bucket keywords driving traffic to your site into buying stages. The goal of an exercise such as this is to effectively segment your visitors based on their readiness to take action sooner, rather than later. The question…

“How can we expect to rank for a late stage keyword if we target a specific brand? My thinking is, if the brand name has it’s own domain and is…

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