Questions? (877) 643-7244

keywords

FutureNow Post
Thursday, Mar. 31, 2011 at 12:22 pm

How to Create Custom Segments for Buying Stage

March 31st, 2011

Long-time Grok readers already know that we regularly use buying stages as a part of our OnTarget subscription analysis. This kind of approach to making your website better definitely can get more conversions on your site, as evidenced by this case study Melissa Burdon wrote about the first test she ran with one of her clients. If you have no idea what buying stages are, here is a brief introduction. We categorize prospects into one of these three categories based on their…

...continue to read "How to Create Custom Segments for Buying Stage"

FutureNow Post
Monday, Jul. 19, 2010 at 11:59 am

The Fast Way to Optimize Your Site for Scent

July 19th, 2010

The “scent of information” is an important concept for anyone who wants to optimize their online conversion rate. It’s important enough that we’ve been writing about scent on this blog since at least 2006! We recognize, however, that optimizing for scent isn’t easy to do. It involves web analytics data, psychology, copywriting, and web design at a bare minimum. But, the payoff can be huge in terms of more sales, more leads, or more subscriptions from those who come to your…

...continue to read "The Fast Way to Optimize Your Site for Scent"

FutureNow Post
Tuesday, Mar. 2, 2010 at 1:30 pm

Getting Started With Conversion Rate Optimization: Our Way

March 2nd, 2010

Many Grok readers have been curious about our online marketing optimization services and what kind of process to expect when working with us.  I’ll use some work we’ve done with a client to show you some basic things you should be looking at when optimizing and testing your site. A client of ours, Universal Accounting, offers successful bookkeeping courses to those who are looking to start their own accounting and bookkeeping businesses.

We started by looking at this client’s traffic sources and…

...continue to read "Getting Started With Conversion Rate Optimization: Our Way"

FutureNow Post
Monday, Jan. 18, 2010 at 1:00 pm

Shopping Cart Optimization: Take This Step Today

January 18th, 2010

stepsIn my last post, I wrote about treating your various sources of traffic differently from one another.  Track the individual conversion rates of your CPC, organic/SEO, email, etc. so you can prioritize the opportunities you have to optimize your web site’s performance.  That is just the first step, though.  Next, you need to separate each traffic source into segments based on the various campaigns or marketing efforts in each traffic source.

Let me use an example. There is…

...continue to read "Shopping Cart Optimization: Take This Step Today"

FutureNow Post
Friday, Dec. 18, 2009 at 8:07 am

Content Targeting: Helpful Tool or Money Pit?

December 18th, 2009

throwing-away-money1.jpg (JPEG Image, 400x400 pixels)_1260892139315 Yesterday, Brendan Regan and myself were looking into a client’s marketing efforts in Google Analytics and found something extremely disturbing–they were using Google’s AdWords content targeting as their primary means of paid traffic. Nearly half of their traffic was coming through paid search, and of that half, around 80% was content targeting. In comparison to the rest of the site, page visits were down 37%, time on site was down 20%, and their bounce rate was up 40% .  There’s no…

...continue to read "Content Targeting: Helpful Tool or Money Pit?"

FutureNow Post
Monday, Dec. 7, 2009 at 9:00 am

Increase ROI On Your Marketing Efforts this Holiday Season

December 7th, 2009

christmas_4Perhaps you’re investing in affiliate marketing and have created some really captivating holiday banners for your affiliates, or maybe you’re investing a lot in PPC this holiday season.

Are you simply looking at whether a marketing effort is converting and bringing in sales? Are you ignoring the step-by-step process visitors are going through from the marketing effort, to final conversion point, and making some assumptions for why one marketing effort might be converting more effectively than another?

Don’t just look at conversion…

...continue to read "Increase ROI On Your Marketing Efforts this Holiday Season"

FutureNow Post
Tuesday, Jul. 21, 2009 at 1:31 pm

When We-We and SEO Copy Attack

July 21st, 2009

Perhaps I haven’t had enough coffee this morning…you know us Seattleites

But I just felt I had to call out an example of how poor copywriting and writing for search engine robots can ruin a decent Unique Value Proposition.

wewe.and.seo.copyI was referred to a site to look at their homepage design (see screenshot, highlighting is mine), and immediately noticed that they had a prominent Unique Value Proposition (UVP) statement, which was promising.

The UVP statement wasn’t the best I’ve read, but at least it…

...continue to read "When We-We and SEO Copy Attack"

FutureNow Article
Tuesday, Jun. 16, 2009

Are Your Analytics Causing You to Lose 30% of Your Sales?

June 16th, 2009

Most companies measure keyword performance – and especially PPC keyword performance – based on one factor: did that word or phrase bring converting visitors to the site on the visit in which they converted.

So the natural thing to do is trim non-performing words and phrases in order to increase the efficiency of your PPC spend.  And that’s exactly what one client did, except rather than increasing his efficiency, he dropped his sales by 30%.

Why?

Because, depending on what you…

...continue to read "Are Your Analytics Causing You to Lose 30% of Your Sales?"

FutureNow Event

Free Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success

November 9th, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Craig Danuloff, Founder and President of Commerce360 Inc, a full service paid search management firm and developed the ClickEquations paid search software platform.

What: “Always Be Testing” Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success

Quality Score is the PageRank of PPC. It’s a number Google assigns to your keywords which determines how much you have to bid, the position in which your ads appear, how often your ads are…

...continue to read "Free Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success"

FutureNow Post
Wednesday, Oct. 15, 2008 at 1:19 pm

Bucket Your Visitors By Intent

October 15th, 2008

bucket customersWhen you look at the keywords that are sending traffic to your site, what do you see? Are they highly targeted keywords demonstrating that your traffic is qualified? Or are you getting less targeted traffic from visitors who are searching for more general keywords?

Let’s compare a few keywords to demonstrate the difference.

Traffic searching for “buy Monet print” is highly targeted. These are visitors who are looking to purchase a product from a vendor who sells Monet prints. If someone is…

...continue to read "Bucket Your Visitors By Intent"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: