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Landing Page Optimization

FutureNow Post
Monday, Mar. 12, 2012 at 5:24 pm

How To Drive More Sales/Leads From Your Paid Search Efforts

March 12th, 2012

Are your adwords driving the click but not converting? As an analyst at FutureNow, we spend time digging into the traffic sources that our clients are investing in to determine where we should focus first to help generate them higher return on their investment. For those clients that are spending on paid search to drive targeted traffic to their site, we generally will analyze these scenarios early on to help them achieve higher conversion rates from Paid Search campaigns.

Is the ad…

...continue to read "How To Drive More Sales/Leads From Your Paid Search Efforts"

FutureNow Post
Tuesday, Mar. 6, 2012 at 7:25 pm

3x WhichTestWon Winner!

March 6th, 2012

If did not have the opprotunity to watch the  WhichTestWon.com award ceremony, you missed a fun and insightful Webinar.  If you did miss it, you should check out the winners on their website in addition to their case studies. With more people submitting tests ever year, the winners are becoming increasingly interesting and their ideas should inspire you to keep testing on your own site.  We are especially psyched because we won 3 medals this…

...continue to read "3x WhichTestWon Winner!"

FutureNow Post
Monday, Jan. 23, 2012 at 11:00 am

Site Search Part 2: Track Site Search

January 23rd, 2012

This is the second post in our site search series.  If you missed the first part, read it here.  It will help you get a good understanding of what kind of sites should implement site search and some reasons it might be worth your while.

Here, I introduce a step by step guide to set up site search in Google Analytics and what data to look at once it’s in place. After you get site search set…

...continue to read "Site Search Part 2: Track Site Search"

FutureNow Post
Monday, Jan. 2, 2012 at 12:00 pm

Site Search Part 1: Learn From Your Customers

January 2nd, 2012

Treasure MapIn this two part post, you will begin to understand why your prospects use site search, how to track what they are searching for, and what your new found information can do for you. In part one of this two part series, you will get an idea of what kind of visitors are utilizing your site search box, and how the words they type into that little rectangular box can make you money.

With the wealth of information on websites it is sometimes…

...continue to read "Site Search Part 1: Learn From Your Customers"

FutureNow Post
Tuesday, Nov. 29, 2011 at 7:30 am

12 Days Of Conversions: Day 5-Paid Search Campaigns

November 29th, 2011

Keyboard with blue christmas tress and red 2011 keysSpend more to get more.  That saying is more important to ecommerce sites during the holidays than during any other time of year. Aggregate conversion rate throughout the web increases over the time between Thanksgiving and New Year’s, so it is only natural to increase PPC spend during this time.  Make sure your additional spend is as fruitful as possible by following these 5 tips to increase revenue on PPC spend over the holiday season:

#1 Maintain Scent

The…

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FutureNow Post
Monday, Nov. 21, 2011 at 7:30 am

Buying Stages and Ad Campaigns

November 21st, 2011

It’s not a secret, that what we do here at FutureNow is conversion rate optimization. One common misconception about conversion rate optimization is that it begins once a prospect lands on your site.  Optimizing  your conversion rate should start before a prospect ever lands on your site. For example, if you are investing in campaigns focused at driving traffic to your site, you should be planning those campaigns to match your intended prospect’s buying stage.

Buying…

...continue to read "Buying Stages and Ad Campaigns"

FutureNow Post
Monday, Oct. 31, 2011 at 7:30 am

Read Your Prospects Minds With Keywords!

October 31st, 2011
blue men reading each others mindsWhat is Keyword Bucketing?

Have you ever wanted to know exactly what your visitors want, and then deliver it to them using your website as the vehicle?  You can do just that with keywords!  Since you cannot build a landing page for every single keyword your prospects search with, you will have to find an alternative solution.  We would like to suggest bucketing your keywords into early, middle and late buying stages as a…

...continue to read "Read Your Prospects Minds With Keywords!"

FutureNow Post
Wednesday, Jun. 1, 2011 at 1:26 pm

How to Analyze and Improve Your Landing Page

June 1st, 2011

A couple of weeks ago, I wrote a blog post about how the FutureNow methodology to improve website performance applies to all business models. Regardless of business model and type of site, we always start our work by focusing on improving the experience on a client’s site for their late stage visitor because these visitors are ready to take action today, and therefore should be the easiest to convert. By finding the stumbling blocks preventing these late stage visitors from taking action,…

...continue to read "How to Analyze and Improve Your Landing Page"

FutureNow Post
Wednesday, Mar. 9, 2011 at 11:04 am

The Tortoise and the Hare: Lessons for CRO

March 9th, 2011

You are probably familiar with the childhood story of the tortoise and the hare. As the story goes, the tortoise challenges the hare to a race after the hare’s continual bragging about his own speed. However, in the end, it’s the slow and steady tortoise that actually wins the race. It may seem unclear as to how this has anything to do with the topics that we typically cover on the Grok, but this fable has more bearing on conversion…

...continue to read "The Tortoise and the Hare: Lessons for CRO"

FutureNow Post
Wednesday, Feb. 2, 2011 at 10:15 am

The Need for Speed: Your Website Optimization Plan

February 2nd, 2011

Monday, our Senior Digital Marketing Analyst, Brendan Regan, was interviewed by Tim Ash on WebmasterRadio. Tim and Brendan chatted about FutureNow’s testing experiences with clients. During the interview, Brendan details some common problems his clients experience, explains what data tells him about his clients’ customers, and reveals why it is important to test and implement winning variations quickly.

Listen to their chat here »

Many clients don’t know what to look for in their data.

Brendan notes that many of his clients…

...continue to read "The Need for Speed: Your Website Optimization Plan"

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