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Linking Strategies

FutureNow Article
Thursday, Oct. 4, 2007

The “My Hyperlink Can Beat Your Hyperlink” Contest (Winners just announced… )

October 4th, 2007
FutureNow Article
Friday, Sep. 28, 2007

How to Write Persuasive Links

September 28th, 2007
FutureNow Post
Monday, Apr. 16, 2007 at 7:40 am

Google Can Afford A Clue; Instead They Want Informers?

April 16th, 2007

Matt Cutts’ comments on how to report paid links raised a stink. It seems that paid links are undetectable by Google. The transactions take place by email or completely offline so, if it’s done well, Google wouldn’t know.

It seems Google wants to recruit the public to report on link buying. Good paid links aren’t obviously paid. So, Google will be divining whether or not those links are paid and then penalizing your site. Might some nasty competitor buy a textlink ad…

...continue to read "Google Can Afford A Clue; Instead They Want Informers?"

FutureNow Post
Sunday, Mar. 4, 2007 at 5:29 pm

It’s All About the Links!

March 4th, 2007

In case someone in your organization forgot, ask them if they can spare four and a half minutes to watch this engaging video:

YouTube – Web 2.0 … The Machine is Us/ing Us

...continue to read "It’s All About the Links!"

FutureNow Article
Sunday, May. 15, 2005

Calls-to-Action, Points-of-Resolution and Resolving Doors

May 15th, 2005

Develop a hyperlinking strategy that lets their buying decision processes work seamlessly with your sales process

I could see you nodding your heads when I discussed the need to marry your sales process to your visitors’ buying decision processes. “Yep,” you murmured. “That sounds about right.” Then I heard a collective pause, some head scratching and this: “Uh, nice theory, Grok. But how do I put it into practice?”

You make this theory a reality in our business through hyperlinks. Hyperlinks that persuade…

...continue to read "Calls-to-Action, Points-of-Resolution and Resolving Doors"

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