Because I live in the optimization world, I sometimes assume that certain web site strategies are common sense and obvious. I sometimes forget that the only reason why they are common sense and obvious to me: Because I analyze and optimize web sites all day, every day. That’s a bit of an unfair advantage!

At FutureNow, we work with clients in a variety of industries and business models: e-commerce, lead generation and catalog. Lately, I’ve had the pleasure of working with some…

...continue to read "A Clicks-to-Bricks Site Optimization Checklist"

Greg Sterling’s blog Screenwerk offers “Fundamental Questions About Local“. It’s worthwhile reading if you are interested in the economics of building local content.

My favorite line in his post is where he introduces me to the phrase “feature Factories” in one of his conclusions:

Eventually some of the big media companies, online incumbents and traditional publishers are likely to. But much of the money in the near term may be from “liquidity events,” as many of the startups (”feature factories”) are acquired…

...continue to read "How To Profit From Local Information"