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FutureNow Post
Monday, Jun. 9, 2008 at 2:42 pm

The Impact of Site Outages

June 9th, 2008

website outageLast week, the online world was jolted with something we all thought was impossible: went down.

Outages happen all the time, but there is a scale at which this becomes amazingly rare and the amount of time of the outage was surprising. 30 minutes to two hours doesn’t sound like a lot of time, but when you consider the scale of a business like, it has massive impact to the sales of the company. Advertising Age estimated that Amazon…

...continue to read "The Impact of Site Outages"

FutureNow Article
Friday, May. 9, 2008

How to Get Buy-in for Conversion Rate Optimization

May 9th, 2008

making the case for website optimizationI just arrived home from San Francisco where I attended the eMetrics Marketing Optimization Summit. As always, it’s great to catch up with friends and participate in enlightening conversations. A key theme of my presentation: how to get organizational buy-in to testing and conversion optimization.

Marketers often get so worked up about the prospect of website optimization that we forget an important step. Before we can pursue optimization, we must convince those in our own company about optimization’s value.

Here, then, are…

...continue to read "How to Get Buy-in for Conversion Rate Optimization"

FutureNow Post
Wednesday, Jan. 9, 2008 at 7:00 am

Would You Like a McFrappuccino With That?

January 9th, 2008

AFP photoAs you may know, McDonald’s is trying to beat Starbucks at its own game — or at least steal some market share. According to The Wall Street Journal, the fast food giant is now hiring baristas and, starting this year, they’ll begin putting coffee bars in some 14,000 U.S. locations.

This isn’t the dumbest thing they’ve done lately, but it’s weird.

Starbucks, meanwhile, also hopes to emulate Starbucks — as it once was, anyway — now that Howard Shultz has returned as CEO, renewing…

...continue to read "Would You Like a McFrappuccino With That?"

FutureNow Post
Wednesday, Oct. 24, 2007 at 2:57 pm

Spirit Air: You Don’t Have to Turn on the Red Light

October 24th, 2007

Baldaaaaanza...Spirit Airlines used to have great customer service. It was refreshing, actually. In the late 90′s, you could fly round-trip from, say, Detroit to New York for about $120 in a hand-me-down jet staffed with friendly people. It was a great, low-cost airline that was always able to surpass its customers (even lower) expectations.

But all that’s changed. Today, they have a brand-spanking-new fleet of mid-sized jets staffed with would-be friendly people who, bound and gagged with corporate red tape, can’t…

...continue to read "Spirit Air: You Don’t Have to Turn on the Red Light"

FutureNow Post
Wednesday, Oct. 17, 2007 at 10:44 am

How Female Execs Shop for Consultants

October 17th, 2007

Face to faceDo women behave the same way in the office as they do at home? Is their buying process the same whether they are buying products and services for their home, or products and services for their company?

Deloitte & Touche is trying to find out.

According this Wall Street Journal article, Deloitte & Touche USA LLP has implemented a new program in conjunction with Marti Barletta’s TrendSight Group, to better understand the needs of female clients and train employees on how to…

...continue to read "How Female Execs Shop for Consultants"

FutureNow Post
Wednesday, Oct. 10, 2007 at 10:00 am

Exclusive: IBM’s “Do it Wrong Quickly” Challenge

October 10th, 2007

All you marketing perfectionists out there, raise your hands! When it comes to project management are you “doing it right,” “doing it wrong,” or “doing it quickly“?

(Okay, perfectionists, you can put your hands down. Nobody’s actually keeping tabs.)

If you answered anything but “doing it quickly,” it’s time to take the “Do it Wrong Quickly” Challenge. The good people at IBM have been kind enough to offer GrokDotCom‘s readers an exclusive on this fun interactive quiz they’ve developed. Yes, it’s fun…

...continue to read "Exclusive: IBM’s “Do it Wrong Quickly” Challenge"

FutureNow Article
Friday, Aug. 31, 2007

How to Grow 2,250% While Launching a New Online Business

August 31st, 2007

Acceller (formerly BuyTelco) has been a reference client of ours for the past 4 years. In that time, we’ve been fortunate to see become one of America’s top resources to compare Cable, DSL and High-Speed Internet options. But today, we’re especially proud of Acceller because they’ve been named #54 on the “Inc. 500″ list, with 2,250% growth. (The Inc. 500 ranks top U.S. companies based on growth acceleration for the last few years.)

Acceller CEO Steve McKean is happy to point…

...continue to read "How to Grow 2,250% While Launching a New Online Business"

FutureNow Post
Wednesday, Jul. 25, 2007 at 8:38 am

The Myth of The One Hour Meeting

July 25th, 2007

We’re not big fans of meetings and neither is Jason of 37 Signals his post has received tons of comments on the the one hour meeting:

It’s no mystery that we’re meeting averse, but here’s another reason why we think meetings are toxic: There’s no such thing as the one-hour meeting.

If you’re going to schedule a meeting that lasts one hour and invite 10 people to attend then it’s a ten-hour meeting, not a one-hour meeting. You are trading 10 hours of…

...continue to read "The Myth of The One Hour Meeting"

FutureNow Post
Thursday, Jun. 7, 2007 at 10:18 am

Process Creams Creativity in Communications

June 7th, 2007
FutureNow Post
Wednesday, May. 23, 2007 at 5:10 am

Investors, Speculators, Shareholder Value, and Other Half-Truths

May 23rd, 2007

Is greed really good?Business Week columnists Clayton M. Christensen & Scott D. Anthony make some pretty provocative comments about maximizing shareholder value in their column “Put Investors In Their Place: Why pander to people who now hold shares, on average, less than 10 months?”

For instance…

Perhaps it is time for companies to adjust the paradigm of management responsibility:

“You are investors and speculators, not shareholders, and you temporarily find yourselves holding the securities of our company. You are responsible for maximizing the returns on your investments.…

...continue to read "Investors, Speculators, Shareholder Value, and Other Half-Truths"

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