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Marketing 2.0 / Web 2.0

FutureNow Post
Monday, Jul. 14, 2008 at 10:35 am

Learn Web 2.0 Copywriting Strategies in an Evening of Enjoyable Reading

July 14th, 2008

Want your website to sound open, uncontrived, and authentic? Keep reading! In our previous compendiums on copywriting advice, most of the links to Roy Williams’ Monday Morning Memos never made it into the post due to some kind of technical glitch. So to fix that, I started compiling most of my all-time favorite MMM’s that dealt specifically with writing.

Yet as I was compiling these links and re-reading the Memos, a central theme seemed to emerged: many of the Roy’s memos dealt with…

...continue to read "Learn Web 2.0 Copywriting Strategies in an Evening of Enjoyable Reading"

FutureNow Post
Tuesday, Jul. 8, 2008 at 5:54 am

2.0 Technology, Search Engines, Conversion, and You

July 8th, 2008

jane_and_robotI recently attended a presentation put on by the good people from a great new SEO blog called Their mission is great: “Design for people, be smart about robots, and you will achieve long-lasting success.”

They’re bringing a balance back to the sometimes-crazy world of SEO enthusiasts.

I’m not an SEO expert, but it’s an interest of mine. I attended with a friend who’s a talented web/software developer, so I enjoyed seeing him “nerd-out” in his element of very, very technical…

...continue to read "2.0 Technology, Search Engines, Conversion, and You"

FutureNow Article
Friday, Jun. 20, 2008

The Interactive Marketer 2.0

June 20th, 2008

Last week, a friend was sharing war stories with me about an upcoming site launch. His highly recognizable site, which will remain anonymous in this column, rakes in billions. I congratulated him and asked how they’re going to optimize post-launch. He told me they’re pausing optimization for six months to collect enough “control” data.

Today’s interactive marketers face and make these types of decisions several times a day. At a glance, my bud’s decision seems sound. But does it hold up…

...continue to read "The Interactive Marketer 2.0"

FutureNow Post
Monday, Dec. 24, 2007 at 2:59 pm

(Free Download) Seth Godin & GrokDotCom Sync Into Meatball Sundae

December 24th, 2007


Recently, Seth Godin joined us for an exclusive interview on to discuss his latest book, Meatball Sundae.

“What’s a meatball sundae?” Good question. Basically, it’s what happens when everyday products are out of sync with new marketing tactics. For the full story, listen to the podcast (or download it for free!) below. But first, here are a few extra scoops from Seth & Bryan’s interview. Bon appetit!

Bryan Eisenberg: In the introduction, you admit that you’re breaking your own rules about book publishing.…

...continue to read "(Free Download) Seth Godin & GrokDotCom Sync Into Meatball Sundae"

FutureNow Post
Wednesday, Nov. 14, 2007 at 12:34 pm

In (Mild) Defense of Firebrand

November 14th, 2007

The advertising-as-entertainment, “live” (but not really), model-hosted, YouTube-ish site just launched its beta site, and it definitely could be worse — especially considering its ambitious value proposition. Basically, Firebrand’s counting on becoming a destination spot for entertaining commercials, and the only people who might tell them they’re wrong — at this early stage, anyway — are are those who remain at least part-time singers in the choir to which they’re preaching.

When I first heard of the site, I said…

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FutureNow Article
Wednesday, Oct. 10, 2007

Traffic Delusion and Social Networking Insanity

October 10th, 2007

“Advertising only accelerates the inevitable” –Roy H. Williams

Traffic... MyPreciousIn Roy’s practice, advertising builds brands and drives traffic for his offline clients. Roy cautions his clients not to get ahead of themselves. If all the traffic (read: visitors) he drives get what they expected, then the business grows organically from repeat customers and word-of-mouth. If these visitors don’t get what they want, their lackluster experience will erode the brand. In other words, they would be refilling a leaky bucket with new traffic.…

...continue to read "Traffic Delusion and Social Networking Insanity"

FutureNow Post
Thursday, Sep. 6, 2007 at 7:04 am

3 Triggers of Word of Mouth

September 6th, 2007

jibjab this land is your landSeth Godin gets to the heart of the matter after reading about how viral marketing works only 15% of the time, according to JupiterResearch. He sums up how to get word of mouth in 4 words: “Just make great stuff.”

Our own Holly Buchanan blogged about one company’s viral efforts this week in “Would You Buy a Bra from This Man?‘s campaign started off with a small mailing as part of a test and has started to take off. This…

...continue to read "3 Triggers of Word of Mouth"

FutureNow Post
Tuesday, Aug. 28, 2007 at 4:25 pm

Can Wal-Mart’s Facebook Campaign Survive Transparency?

August 28th, 2007

Wal-Mart rooms with FacebookIt all seemed so innocent at first. A few weeks ago, when Wal-Mart announced it would market to college students on Facebook, the idea seemed simple enough: Allow students to use their Roommate Style Match group (Facebook subscription required) so they could coordinate their dorm room shopping. Now that it’s been up for awhile, though, Wal-Mart’s getting grilled by detractors.

BusinessWeek‘s Burt Helm noticed this gem of a Facebook comment:

“do people realize WHY prices are so low at Wal-Mart? cause THEY DO NO…

...continue to read "Can Wal-Mart’s Facebook Campaign Survive Transparency?"

FutureNow Post
Monday, Aug. 20, 2007 at 11:42 am

Wikipedia and the Wisdumb of Crowds

August 20th, 2007

Courtesy of WikipediaLast week, Wired reported on a program that allows us to see who’s editing Wikipedia. Invented by Virgil Griffith, a graduate student at Cal Tech, the WikiScanner has finally brought transparency to the encyclopedia that considers us all to be experts.

A few of my favorite revelations:

BBC censors excerpt from BBC-commissioned report criticizing the BBC’s tendency to self-censor. There may be some irony here.

Nortel – Accounting scandal, what accounting scandal?? This sweeping rewrite of Nortel’s page removes all mention of the 2000-2004 accounting…

...continue to read "Wikipedia and the Wisdumb of Crowds"

FutureNow Post
Monday, Jul. 30, 2007 at 9:11 am

Facebook Follies and LinkedIn Lure

July 30th, 2007
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