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Marketing 2.0 / Web 2.0

FutureNow Post
Thursday, Jul. 19, 2007 at 11:54 am

Grokcast: Arik Czerniak, Co-Founder of Metacafe

July 19th, 2007
FutureNow Post
Tuesday, Jul. 17, 2007 at 7:26 am

Monkeying Around With Web 2.0 Strategy

July 17th, 2007

monkey.jpgSteve Rubel’s post on “Why We’re Like a Miliion Monkeys on Treadmills” made me smile. Bryan and I are also way too often asked questions about how to create a Facebook, blogging or Web 2.0 strategy. Our answer is similar to Rubel’s:

Surely, channels are where the action is at. However, it’s important to remember they are just that – and they change. Circa 1998, perhaps when many of you were 10, The Globe.com, GeoCities and Tripod were all the rage.…

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FutureNow Post
Monday, Jul. 16, 2007 at 3:01 pm

Should Marketers Get a Second Life, or a First One?

July 16th, 2007

A lot has been written about Second Life over the past few days, mostly because it seems marketers are fleeing the popular online community in droves. After a mad rush by large brands to plant their flag in Second Life, folks like CenterNetworks‘ Allen Stern are questioning whether the virtual world really needs a “Ben & Jerry’s Island.”

We spent most of the session on the “Ben & Jerry’s” island. During the session, we were able to fly around, look at a wall…

...continue to read "Should Marketers Get a Second Life, or a First One?"

FutureNow Post
Thursday, Jun. 14, 2007 at 4:02 pm

What Makes Viral Campaigns Stick? (Part 2)

June 14th, 2007

In Part 1, we looked at some of the hottest techniques being used in viral campaigns for up-and-comers. But what happens when larger, established brands get in on the action?

dove_evolution.jpgOgilvy developed a campaign for Dove called “Dove Evolution” that garnered “over half a billion downloads” worldwide. (Still, I’d seen it and so had the person sitting next to me, but neither of us recalled it was for Dove.) The campaign was such a hit that it even spurred a hilarious…

...continue to read "What Makes Viral Campaigns Stick? (Part 2)"

FutureNow Post
Monday, Jun. 11, 2007 at 10:23 am

Transparency, Social Media and, God Forbid, the Truth

June 11th, 2007

Social media offers an unprecedented level of transparency. That’s a good thing. It’s also a bad thing. Classic examples of the principle of duality exists in Newtonian and Quantum physics, where concepts contradict one another yet are both “true” often highlight vitally important truths.

Take a look at this weekend’s NY Times article: “A TheirSpace for Drug Sales Reps

Nothing, it seems, is off limits at Cafepharma, a water-cooler site where, for the last six years, drug and medical-device sales reps have…

...continue to read "Transparency, Social Media and, God Forbid, the Truth"

FutureNow Post
Friday, Jun. 8, 2007 at 5:38 am

Gr8t Web 2.0 Copy

June 8th, 2007

Everywhere I go, I still hear squabbles over long vs. short copy.

I thought the debate was settled, but apparently not. I must admit, some of these discussions are painful. It’s like watching hunters fighting over an anemic squirrel while the big game strolls by.

If you’re still having the long/short copy argument, you’re confusing the vehicle for the message. Make no mistake; you’re falling further behind the times by the minute.

For years, my stock answer about copy length has been that…

...continue to read "Gr8t Web 2.0 Copy"

FutureNow Post
Wednesday, May. 16, 2007 at 2:21 pm

Forget About Marketing: Why You Want To Be Sued

May 16th, 2007
FutureNow Post
Monday, Apr. 23, 2007 at 7:51 am

Mashable: “MySpace is Better Than Porn”

April 23rd, 2007

Mashable‘s headline got my attention, too. You can read ‘MySpace is Better Than Porn‘ for yourself but here’s an excerpt:

“Well, almost. The Economist (via Computers.net) has pulled up the Hitwise stats to show that social networks are about to overtake sex sites in the US any day now. The metric being measured is percentage share of site visits, with % visits to sites like MySpace, Bebo and Facebook on the increase, and % visits to porn sites going down (no pun intended).…

...continue to read "Mashable: “MySpace is Better Than Porn”"

FutureNow Post
Tuesday, Mar. 20, 2007 at 9:55 am

Coremetrics Client Summit 2007: Joe Davis Keynote

March 20th, 2007

Face of New MarketerLiveblogging from New Orleans… The keynote began with a review from a collection of movie clips, all related to how marketers used to reach customers in the past. The theme of conference is the change of the marketing landscape; the face of the new marketer.

Quick corporate update: Analytics firm Coremetrics now has over 1,000 clients, purchased IBM SurfAid last year, almost doubled its staff and introduced some significant value with new marketing applications and services.

Unsurprisingly, wood is the most common…

...continue to read "Coremetrics Client Summit 2007: Joe Davis Keynote"

FutureNow Post
Friday, Mar. 16, 2007 at 3:53 am

How Transparent is Your Business?

March 16th, 2007

transparentYour company is not perfect.

Your company makes mistakes.

Your company’s mistakes affect your customers.

What do you do about those mistakes? Do you puff your chest and act like nothing is wrong?

Do you try to ‘spin’ your way out of it.

Stop wasting your time, you are only digging yourself a grave in the graveyard of irrelevant companies and poorly perceived brands.

Instead, try being transparent.

Our friends over at Bazaarvoice have a great post about the recent JetBlue snafu.

The jetBlue situation illustrates the fundamental…

...continue to read "How Transparent is Your Business?"

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