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Marketing Budget

FutureNow Post
Monday, Feb. 6, 2012 at 11:00 am

6 Steps To Get The Most Out Of Your Optimization Team

February 6th, 2012

I would like to start this blog post by stating I am NO Analyst! However, I am on the front lines, talking to the people contacting FutureNow Inc. and answering their sales related questions.  My unique lack of expertise in the day to day analytical reporting allows me to share some insights about what is necessary to begin a Conversion Rate Optimization Engagement, even before your first call with an analyst!

We have a mixed audience at FutureNow Inc.,…

...continue to read "6 Steps To Get The Most Out Of Your Optimization Team"

FutureNow Post
Tuesday, Nov. 29, 2011 at 7:30 am

12 Days Of Conversions: Day 5-Paid Search Campaigns

November 29th, 2011

Keyboard with blue christmas tress and red 2011 keysSpend more to get more.  That saying is more important to ecommerce sites during the holidays than during any other time of year. Aggregate conversion rate throughout the web increases over the time between Thanksgiving and New Year’s, so it is only natural to increase PPC spend during this time.  Make sure your additional spend is as fruitful as possible by following these 5 tips to increase revenue on PPC spend over the holiday season:

#1 Maintain Scent

The…

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FutureNow Post
Wednesday, Jan. 26, 2011 at 8:52 am

Spending Budget on a Ticket for the Paid Search Bandwagon?

January 26th, 2011

With the improvement of the economy over the past year, it is not necessarily a surprise that marketing spends for online paid search have increased. According to the Covario’s 2010 Global Paid Search Spend Analysis report, in America, spending on paid search increased 23% in 2010 from 2009, and is predicted to continue to rise throughout 2011. There may be many factors involved with this continual increase, but one thing to consider is the possibility of traffic cost inflation. Basically, these days…

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FutureNow Post
Thursday, Jan. 13, 2011 at 1:51 pm

Budget for Conversion Rate Optimization Success – Part 2

January 13th, 2011

Yes.  You know that successful Conversion Rate Optimization means more than having the right mindset and corporate structure.  Yes.  You know you need to allocate budget to your efforts too.  How much budget is the question.

What factors into your CRO budget (cont’d)

Yesterday, in Part 1 of this article, we covered the obvious cost of CRO (getting comprehensive conversion advice) and listed a few tips to help you figure out how much to budget for direct CRO…

...continue to read "Budget for Conversion Rate Optimization Success – Part 2"

FutureNow Post
Wednesday, Jan. 12, 2011 at 6:30 pm

Budget for Conversion Rate Optimization Success – Part 1

January 12th, 2011

Back in 2010 (ok, so it was only 4 weeks ago) I blogged about why CRO deserves a line item in your 2011 budget.  But just how much should you budget for quality direction?  Are there “hidden” costs you should be aware of?   Choosing something on your site to test, running that test, and then moving on to the next item may sound simple, but there are all kinds of things that can happen along…

...continue to read "Budget for Conversion Rate Optimization Success – Part 1"

FutureNow Post
Wednesday, Dec. 8, 2010 at 2:04 pm

CRO Deserves Its Own Line in Your 2011 Budget

December 8th, 2010

I’ve got a bone to pick about how a lot of people perceive Conversion Rate Optimization (CRO) relative to all of the other marketing gobbledygook they do. What’s inspired me to pick this bone right now?  Well, it’s the holidays, with the New Year right around the corner, and I am willing to bet that a lot of these people are hovered over their desks, forehead planted firmly in one hand, tapping their pencils on their college-ruled, recycled, legal…

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FutureNow Post
Monday, Jan. 4, 2010 at 9:10 am

Where to Spend Your Marketing Dollars in 2010

January 4th, 2010

2010We all know from experience that it’s difficult to get ahead in the online world without spending on marketing in one way or another.  Since it’s hard to be the expert at everything in the online marketing industry, outsourcing expertise ends up being the most efficient strategy. Now, you just need to balance your limited budget so that you spend your marketing dollars in a way that realizes the highest return on your investments (ROI).

These are some of the questions…

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FutureNow Post
Wednesday, Dec. 9, 2009 at 8:07 am

B2B Marketing Book Review and Commentary, Part 2

December 9th, 2009

digbodlangLast week, I posted Part 1 of my book review of Steven Wood’s Digital Body Language book.  It covered how the landscape of B2B, complex sales, and marketing has changed because of rapid developments in the Online world, and what the Digital Body Language (DBL) concept is.

In this post, I’ll wrap up by covering some of the benefits you can get if you learn to observe and leverage DBL, as well as some of the author’s ideas about the future of…

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FutureNow Post
Tuesday, Jun. 2, 2009 at 10:49 am

Have You Given Your Website a Mid-Year Check-up?

June 2nd, 2009

We’re now 6 months into 2009, and if you’ve embarked on a program of Website/ Marketing optimization, you’re probably looking for some clear, common-sense benchmarks to measure your progress.  Here’s what you should be looking at:

Cost Per Visitor (CPV) – How many advertising, marketing, SEO, etc. dollars do you need to spend to bring in each Website visitor you’re getting.   Don’t look at conversion just yet – it’s your website’s job to convert the visitors; marketing’s job…

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FutureNow Post
Wednesday, May. 27, 2009 at 6:42 am

Four Steps To Optimization Success

May 27th, 2009

Since OnTarget debuted, we’ve been learning a lot about why certain clients succeed with optimization, and why others succeed “less.”  To use the exercise regimen metaphor we often refer to, many people start exercise programs with goals of losing weight or a better physique, but not everyone sticks with it and achieves their goals.

We thought we’d share some insights so that if you’re thinking about an optimization program, you can avoid the pitfalls and reap the rewards.

There are many, nuances…

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