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Marketing to Latinos

FutureNow Post
Thursday, Aug. 7, 2008 at 6:31 am

Reaching Hispanics Online

August 7th, 2008

Young Latinos OnlineI am a big proponent of bilingual sites for U.S. websites. By now almost 15% of the Nation is comprised by Latinos and among them 47% is Spanish Dominant (Pew Hispanic Center, Latinos Online, March 14, 2007). Even thought the latter are not as “connected” as their English Dominant counterparts, they are certainly catching up thanks to cheap computers, cheap high-speed internet connections and to the iPhone!

I’ve always advised that you should give your site’s visitors the OPTION to get…

...continue to read "Reaching Hispanics Online"

FutureNow Post
Sunday, May. 11, 2008 at 10:28 am

What a Google & Yahoo! Image Search Reveals

May 11th, 2008

My friend Juan Guillermo Tornoe’s Hispanic Trending blog is always a good read. His post “Search Engine’s Perception of Hispanic vs. Latino” made me think.

First, the headline made me consider why I think of myself as Hispanic but never use the term Latino to describe myself. For those of you confused by that, Spanish is my first language. I never learned English until I went to school. My parents immigrated to the US from Argentina in 1962 and my mother’s family…

...continue to read "What a Google & Yahoo! Image Search Reveals"

FutureNow Article
Monday, Mar. 31, 2008

Net Gain: Latinos Are Going Online More Than Ever

March 31st, 2008

Admen dream about Silvia Medina.

She’s part of a highly coveted demographic group, 18-34 year olds, that companies from Coca-Cola to Apple just can’t get enough of. Though her parents came from the Dominican Republic, she was born and grew up in the United States. She’s a fully bilingual, fully bicultural Latina, just about to finish her MBA. If you want to find her, you’ve got to go online.

Silvia has been on the internet since 1996, and uses it constantly for…

...continue to read "Net Gain: Latinos Are Going Online More Than Ever"

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