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Marketing to Women

FutureNow Post
Wednesday, Apr. 4, 2012 at 5:23 pm

Content Targeting Is Still No Match for Persuasion Architecture

April 4th, 2012
This is the first of a two part series that will help you to understand and implement a proven and cost effective alternative to content targeting.  The first post in this series will outline the pros and cons of content targeting, a useful alternative to setting up a content targeting program and how to start identifying the different persona’s that land on your site.  The second pot of the series will cover how to use those…

...continue to read "Content Targeting Is Still No Match for Persuasion Architecture"

FutureNow Post
Monday, Mar. 22, 2010 at 7:50 am

For the Love of Online Shopping

March 22nd, 2010

When I read Melissa Burdon’s post about a Women’s clothing website that actually speaks to women, I was inspired to add a few ideas to her list of things to consider improving to market more effectively to women.

I have a few favorite online clothing retailers that I love to  check out every now and again because they feature certain appealing characteristics.  The websites that I go back to time and time again contain certain elements that successfully appeal…

...continue to read "For the Love of Online Shopping"

FutureNow Post
Friday, Mar. 12, 2010 at 7:40 am

A Women’s Clothing Website that Actually Speaks to Women

March 12th, 2010

lululemon-designLadies! It’s time to speak out about our frustrating online shopping experiences. How many times do you arrive at a clothing web site looking for a fabulous pair of jeans or a pair of yoga pants that really fit, go through the actions of shopping, but don’t enjoy your shopping experience at all?  It happens to me so often that it’s worth writing about my exciting discovery of

I have worked with many clients who sell women’s apparel and…

...continue to read "A Women’s Clothing Website that Actually Speaks to Women"

FutureNow Post
Friday, Sep. 26, 2008 at 5:17 am

Are Gender Gaps Widening?

September 26th, 2008

With so many societal advances, with men and women playing more equal roles (we don’t have equality yet, but we’re certainly closer than we’ve been in the past) I would have put down money on the fact that the gender gap was decreasing, or that women were taking on more male traits, certainly.

According to a New York Times article, the opposite is happening - gender gaps are widening.

When men and women take personality tests, some of the old Mars-Venus…

...continue to read "Are Gender Gaps Widening?"

FutureNow Post
Monday, Sep. 8, 2008 at 11:48 am

No Pink Phones – A New Twist on Technology for Women

September 8th, 2008

Ying Cheng and I share one thing in common – we hate pink phones.

OK, actually, we share a few things in common.   But one of them is an interest in technology designed specifically for women.   Too often, we see big companies who want to reach out to the women’s market, so they simply take an existing product and make it pink.   We’re both members of the “no pink…

...continue to read "No Pink Phones – A New Twist on Technology for Women"

FutureNow Post
Thursday, Sep. 4, 2008 at 11:30 am

Hockey Mom Vs. Soccer Mom – Will It Win Votes?

September 4th, 2008

Move over Soccer Mom – there’s a new political label in town.   Hockey Mom.

While past elections focused on the key voting block of the Soccer Mom, now it appears there may be a new focus.  This year, we have a candidate who is a self-proclaimed “Hockey Mom”.

As a marketing to women enthusiast, and a long-time researcher of Soccer Moms, this is one of those marketing insight opportunities that has me salivating. …

...continue to read "Hockey Mom Vs. Soccer Mom – Will It Win Votes?"

FutureNow Post
Thursday, Sep. 4, 2008 at 6:15 am

Do Ultra Thin Models Sell More Clothes?

September 4th, 2008
FutureNow Article
Wednesday, Aug. 27, 2008

Is the New Marketing to Women Through Design?

August 27th, 2008

mint before afterThe best marketing to women experts will tell you that marketing to “women” as a generalized category is usually less than ideal. It’s not about marketing to women, it’s about the female customer, and about seeing her real. And that means NOT marketing to a stereotype, which is something that I couldn’t agree with more.

But then where does that leave broad-based gender differences and reality-based demographic information?  For instance, women make or influence 85% of all consumer purchasing decisions and control the…

...continue to read "Is the New Marketing to Women Through Design?"

FutureNow Post
Tuesday, Aug. 19, 2008 at 9:49 am

Can An Image of a Pretty Woman Boost Conversion?

August 19th, 2008

woman face questionWhy is it that live chat icons always feature pretty girls with a headset?    Why not have a good looking guy with a headset?

Is the strategy that men will want to talk to a pretty girl?  And women may be more comfortable talking to another woman than a man?   I don’t know.   But a recent study might provide some answers.

Robert Dooley at Future Lab has a great post A…

...continue to read "Can An Image of a Pretty Woman Boost Conversion?"

FutureNow Post
Wednesday, Aug. 13, 2008 at 7:43 am

Holly Buchanan Interview on Purse Strings

August 13th, 2008

Maria Reitan  and I had a great conversation on her radio show Purse Strings.    She wanted to know about how you can better understand your target demographics.  Maria asked some great questions about marketing to women, how women use the Internet, and the burning question on everyone’s minds – why I spend all my holidays in the bathroom.

Give it a listen.

...continue to read "Holly Buchanan Interview on Purse Strings"

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