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Marketing to Women

FutureNow Post
Wednesday, Aug. 6, 2008 at 5:51 am

How Women Work

August 6th, 2008

Guy Kawasaki recently blogged about an article that attempts to explain how women work.

There are some interesting tidbits including why women may be more stressed than men, how Barbie has affected women’s eating disorders, and some cool brain differences.

I wrote about some of these differences in The Soccer Mom Myth.  Differences between men and women DO exist.   It’s ok to say so.   But what’s even more important is to understand how…

...continue to read "How Women Work"

FutureNow Post
Friday, Aug. 1, 2008 at 5:57 am

Women and Search-an Interview with Gord Hotchkiss of Enquiro

August 1st, 2008

Is there a difference in the way men and women use search?   Is there a way to better meet the needs of women in your search strategy and campaigns?

These are some of the questions I discussed with Gord Hotchkiss, President and CEO of Enquiro Research.

More and more studies are showing there are differences in how men and women use websites.   Is there a difference in how they use search as well? …

...continue to read "Women and Search-an Interview with Gord Hotchkiss of Enquiro"

FutureNow Post
Monday, Jul. 14, 2008 at 4:15 am

Marketing to Women Event in NYC

July 14th, 2008

Would you like to join me at a marketing to women event here in New York City? and Brandweek are presenting a roundtable and cocktail party Thursday, July 17, starting at 3pm. You can join me as part of the exclusive in-person audience for “Online She Trusts… or Does She? “- an expert roundtable discussing women’s interactions in the virtual world – where they go and what and who they believe, what they respond to, and what they steer clear…

...continue to read "Marketing to Women Event in NYC"

FutureNow Post
Friday, Jul. 11, 2008 at 12:11 pm

Tapping the Power of Social Media to Advertise to Women

July 11th, 2008

social media logosSocial media is exploding. Everyone’s talking about the huge advertising potential. I see companies and marketers getting positively giddy:

“Think of it! Millions and millions of people we can hyper target with relevant messages and offers, contextual targeting, behavioral targeting – THINK OF THE VIRAL OPPORTUNITIES!”

Um, you’ve got a little bit of spittle there at the corner of your mouth…there, yeah, you wiped it off.

Yes, the potential is huge. But some companies have been disappointed with the results in their early…

...continue to read "Tapping the Power of Social Media to Advertise to Women"

FutureNow Article
Monday, Jun. 23, 2008

Do Women Respond to “Free Shipping” More Than Men?

June 23rd, 2008

free shipping at online storesIn test after test, it seems “Free Shipping” is still a great incentive for online shoppers. I know I’m a sucker for free shipping. It just feels like, well, like I’m getting real value in the transaction when the company is going to eat the shipping costs.

Call me mean, but I like that thought.

I’ve long held a theory that women are more sensitive to shipping costs than men. I have no proof of this theory. It’s mostly anecdotal. When I…

...continue to read "Do Women Respond to “Free Shipping” More Than Men?"

FutureNow Article
Friday, May. 16, 2008

Is Dove’s “Campaign for Real Beauty” Real?

May 16th, 2008

dove campaign for real beautyThere’s been a big stir recently over allegations that Dove’s “Real Beauty” models were airbrushed. There have been a few different stories floating around, so let’s clear a few things up.

Here’s what Dove has to say:

The “real women” ad referenced in recent media coverage was created and produced entirely by Ogilvy, the Dove brand’s advertising agency, from start to finish and the women’s bodies were not digitally altered.

Pascal Dangin worked with photographer Annie Leibovitz (Ogilvy has never employed Mr. Dangin…

...continue to read "Is Dove’s “Campaign for Real Beauty” Real?"

FutureNow Post
Wednesday, May. 14, 2008 at 11:50 am

Another Reason She May Abandon You: Hormones

May 14th, 2008

SNL writer Tina Fey is overcome by yearly hormone rage from AnnualeI go into the garage for a hammer. On my way back into the house, I stop for a cold drink and remember that the kitchen trash needs to be taken out for tomorrow’s collection.

Dropping the can at the curb, I turn and notice that the landscaper forgot to turn on the drip irrigation system, so I trot over and flip the switch. I walk back into the house and realize that I forgot to put the cold bottle of…

...continue to read "Another Reason She May Abandon You: Hormones"

FutureNow Article
Tuesday, Apr. 29, 2008

Using Customer Review Keywords to Pick Up Women, Men

April 29th, 2008

men vs. women product reviewsHave you ever noticed that if you really want good information about a product, you’re much more likely to find that information in a product review than in the product description itself?

Why aren’t product descriptions more helpful?

Here’s one thought: Men and women may care about different things. Product descriptions may not be speaking to both genders’ needs. In product reviews, men talk about what they care about, and women talk about what they care about. This may be one reason why…

...continue to read "Using Customer Review Keywords to Pick Up Women, Men"

FutureNow Post
Tuesday, Apr. 1, 2008 at 11:04 am

Will Yahoo’s Shine Be the Next Big Site for Women?

April 1st, 2008

I wish someone would do a take-off of Shania’ Twain’s “I Feel Like a Woman” and change it to “I Don’t Feel Like a Woman.”

I visit a lot of the “women’s sites” on the Web, and I almost always feel out of place. The subject matter doesn’t excite me. The headlines don’t speak to me. It all feels the same…

• Celebrity gossip • Diets and recipes • Love/romance tips • Fashion news/shopping tips • Wellness/health issues

Sorry, but none of those…

...continue to read "Will Yahoo’s Shine Be the Next Big Site for Women?"

FutureNow Post
Monday, Mar. 17, 2008 at 11:29 am

“Secret Life of a Soccer Mom” TV Show Creates Backlash

March 17th, 2008

Wow, there are some seriously perturbed moms out there! What’s got them so upset? A new TV show on TLC called The Secret Life of a Soccer Mom. The show’s premise: Stay-at-home mom (Tracey Gold) is given a chance to go back in time and discover what her life would have been had she not given up her dream career.

Sounds like something almost every mom would love, right? Apparently not.

Newsweek reported on the ugly response from miffed moms:

If the initial reaction…

...continue to read "“Secret Life of a Soccer Mom” TV Show Creates Backlash"

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