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Marketing to Women

FutureNow Article
Friday, Mar. 14, 2008

Do Men and Women Laugh at the Same Ads?

March 14th, 2008

It was one of those eye-opening moments. I was watching Bryan Eisenberg teach Call to Action — the seminar, not the book. (Even though I’ve seen him teach it several times, I still learn something new every time I attend.)

He showed the “Bra Scientist” video clip by Zafu that I blogged about last year.

As the audience was watching the clip, I noticed something interesting: There were certain points when the men were laughing and the women weren’t. And there were other…

...continue to read "Do Men and Women Laugh at the Same Ads?"

FutureNow Post
Wednesday, Mar. 12, 2008 at 8:43 am

Women Entrepreneurs Grow Firms 2X Faster. Here’s Why…

March 12th, 2008

Recently I’ve been studying up on women entrepreneurs. Why? Because they are one of the fastest growing segments of the business market.The Center for Women’s Business Research put out a recent report with some stats on women-owned businesses:

• Women-owned firms employ nearly 13 million people and generate $1.9 trillion in sales.

• Between 1997 and 2006, majority women-owned firms (51 percent or more women-owned) grew at twice the rate of all firms (42 percent vs. 24 percent).

Want some insight into who…

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Special Announcement
Monday, Mar. 10, 2008

Now Available: “The Soccer Mom Myth” by Holly Buchanan & Michele Miller

March 10th, 2008

We’re very proud to announce that Holly & Michele’s new book, The Soccer Mom Myth — Today’s Female Consumer: Who She Really Is, Why She Really Buys, is now available.

The book addresses the most common mistakes in marketing to women, both online and offline, and shows us how to really understand who our female customers are. The authors then pull back the curtains for a realistic look at what women really want. Or, as they warn on The Soccer Mom…

...continue to read "Now Available: “The Soccer Mom Myth” by Holly Buchanan & Michele Miller"

FutureNow Article
Monday, Mar. 3, 2008

If Victoria’s Secret Wants Me Back…

March 3rd, 2008

I used to shop at Victoria’s Secret. They had really great stuff. But lately, when I walk into the store, I feel like I’m at a teenage pajama party, a porn video shoot, or both.

Victoria’s Secret used to be “my” store — a place that catered to sophisticated women. Now it feels like a store catering to teenage girls and creepy guys. Why, I wondered, doesn’t Victoria’s Secret want me as a customer anymore? Could it be because I’m not…

...continue to read "If Victoria’s Secret Wants Me Back…"

FutureNow Article
Tuesday, Feb. 19, 2008

Why “Harmless” Stereotypes Kill Marketing Campaigns

February 19th, 2008

Borat offers stereotypes at costWe all use stereotypes. They’re a shortcut to understanding people who are not like us.

Occasionally — perhaps more often than we’d like to admit — there’s at least some grain of truth in stereotypes. There are a few attributes that may be accurate about each of the groups others lump us in. So why are they so harmful?

In an article for MSNBC (“Science Gets the Last Laugh on Ethnic Jokes”), Kathleen Wren discusses a recent study showing that real personalities…

...continue to read "Why “Harmless” Stereotypes Kill Marketing Campaigns"

Special Announcement
Wednesday, Feb. 13, 2008

Win a Free Copy of “The Soccer Mom Myth”

February 13th, 2008

By now, most of you know about my passion and focus of extensive research: marketing to women online. Over the past several years, I’ve been so consumed by the topic that, in addition to my articles for GrokDotCom, I’ve kept up my own blog as well. Until now. I’m downsizing to one.

From now on, you can now read about all things marketing-to-women-online at

And now for the really exciting news…

Michele Miller and I have a new book coming out March 10th:…

...continue to read "Win a Free Copy of “The Soccer Mom Myth”"

FutureNow Post
Tuesday, Jan. 15, 2008 at 1:26 pm

Entrepreneurial and Female? Discover Your Inner Samurai

January 15th, 2008

Have you ever been sad to read the last page of a book — one you just didn’t want it to end?

That’s how I felt after reading Dr. Susan L. Reid’s Discovering Your Inner Samurai: The Entrepreneurial Woman’s Journey to Business Success. I felt like we’d been having this great conversation, and I didn’t want it to be over.

So I picked up the phone and called Susan. I felt comfortable using her first name because I felt like I knew…

...continue to read "Entrepreneurial and Female? Discover Your Inner Samurai"

FutureNow Post
Thursday, Jan. 3, 2008 at 2:04 pm

Voting and the “Anxious Single Female”

January 3rd, 2008

Hillary, married and anxious...What do women care about? What issues are at the forefront of their lives? What are their deepest passions? What are their greatest fears? These are questions I ask almost every day in my marketing to women research. And lately, for good reason, I’ve been looking at the political world to see what can be learned about the answers to these questions. With the possibility of electing the first female president in the U.S., there’s all sorts of talk about…

...continue to read "Voting and the “Anxious Single Female”"

FutureNow Post
Monday, Dec. 31, 2007 at 11:12 am

The 2007 Marketing to Women Awards (Part 4)

December 31st, 2007

Well, this is it. Now that 2008 happens tomorrow — or today already, if you’re reading this in Australia, New Zealand or Japan — it’s time to announce the final Marketing to Women Awards for 2007. (In case you haven’t seen Part 1, Part 2, and Part 3, we’re giving shout-outs to some of this year’s best marketing to women efforts.)

Best Marketing to Women Blog — All of them. How’s that for whimping out!? I know, I know… but I’m so…

...continue to read "The 2007 Marketing to Women Awards (Part 4)"

FutureNow Post
Wednesday, Dec. 26, 2007 at 4:07 pm

The 2007 Marketing to Women Awards (Part 3)

December 26th, 2007

(Don’t forget to check out Part 1, Part 2 and Part 4 where we continue to give shout-outs to some of this year’s best marketing to women efforts.)

Best Reason to Start a WebsiteAll Moms Go To Heaven. The purpose of All Moms Go To Heaven is to recognize and show appreciation for moms. You can nominate your favorite mom, register her to win prizes, and even order cool All Moms Go To Heaven clothing. Here’s a sample nomination from the site:

It has…

...continue to read "The 2007 Marketing to Women Awards (Part 3)"

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