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Marketing to Women

FutureNow Post
Thursday, Dec. 20, 2007 at 11:47 am

The 2007 Marketing to Women Awards (Part 2)

December 20th, 2007

(Don’t forget to check out Part 1, Part 3 and Part 4 where we continue to give shout-outs to some of this year’s best marketing to women efforts.)

Best Marketing to Women BookFirms of Endearment by David Wolfe, Raj Sisodia & Jag Sheth: Okay, so this book isn’t specifically about marketing to women, but it’s also about more than just marketing. The trends and traits discussed in this book so exactly mirror the trends I’ve studied in successful marketing to women it’s almost…

...continue to read "The 2007 Marketing to Women Awards (Part 2)"

FutureNow Post
Monday, Dec. 17, 2007 at 4:17 pm

The 2007 Marketing to Women Awards

December 17th, 2007

Every time I see a great marketing to women effort, I do a little happy dance. Literally. My dogs give me a concerned look — afraid, perhaps, that I’m having a severe muscle spasm — but it does my heart good. This year I’m starting a new tradition. I want to congratulate all the companies and marketers who have prompted my happy dances. So, here they are…

The First Annual Marketing to Women Awards

Best TV Commercial — “Maxx Moments” by TJ Maxx.…

...continue to read "The 2007 Marketing to Women Awards"

FutureNow Post
Friday, Nov. 30, 2007 at 10:26 am

How Men and Women View Images Differently

November 30th, 2007

womanogamyEver look at an ad and it just didn’t sit right with you? That happened to me recently when I was reading a post on Copyranter, critiquing a Hearts On Fire diamond ad that uses “monogamy” as a slogan.

Now, I’m all for monogamy. I think it’s a wonderful thing. And I am not a girl to turn down a diamond. It seems like the perfect message. So why was the image bothering me? Here’s what I came up with:

- The…

...continue to read "How Men and Women View Images Differently"

FutureNow Article
Wednesday, Nov. 28, 2007

They’re Suave, They Sprint, They’re “In The MotherHood”

November 28th, 2007

Leah Remini in a new roleHave you ever tried to get a coffee stain out of a cashmere sweater? It’s not easy. In fact, I’ve given up trying, and have instead decided to bill the replacement cost to the fine folks at Suave and Sprint. It’s all their fault. I was watching their original online webisode series, In The MotherHood. This isn’t just giggle-to-yourself funny. It’s laugh-out-loud, spit-coffee-all-over-your-sweater funny.

Lots of folks have predicted short-form webisodes could have a huge future on the Internet. But I haven’t…

...continue to read "They’re Suave, They Sprint, They’re “In The MotherHood”"

FutureNow Article
Tuesday, Nov. 20, 2007

Sharing the Love with Female Fans

November 20th, 2007

Purple in the PostShout-out to Ron Patiro at our office for sharing this great blog post with me. It’s a story about women’s football clubs from our friends at Church of the Customer. In the post, Jackie Huba talks about the Baltimore Raven’s women’s fan club, “Purple”…

Purple already has 3,500 members who get inside information about the team, special offers for a new line of women’s team apparel and jewelry, a monthly newsletter, and invitations to special annual events.

For super-fans, Purple offers a $250 VIP level…

...continue to read "Sharing the Love with Female Fans"

FutureNow Post
Friday, Nov. 16, 2007 at 10:35 am

Women Buy Electronics? No Kidding?

November 16th, 2007

It was one of those eye-opening moments. I was in Toronto eating dinner at a cafe by a park, people-watching (one of my favorite pastimes). I saw a guy walking his dog and some kids skateboarding, doing tricks and racking up some serious bruises. And I saw women — some alone, some walking in pairs.Here’s what struck me: Every single woman was on the phone or texting on her BlackBerry. Every single one. Most of the guys were gadget-free. This…

...continue to read "Women Buy Electronics? No Kidding?"

FutureNow Article
Monday, Nov. 5, 2007

A Few Questions for CVS

November 5th, 2007

CVS caregiver campaignDear CVS,

I recently saw your “Caregiver” TV commercial. I also went to the website you created for the campaign – The website has a place for caregivers to post their stories and enter a contest to win cash and a trip. I applaud you. These stories really are inspirational and authentic. But I was curious what this promotional contest has to do with CVS. So I clicked on the link to your TV commercial to watch it again.

Here’s the copy…

...continue to read "A Few Questions for CVS"

FutureNow Post
Monday, Oct. 22, 2007 at 12:29 pm

Girls Give Advertisers “The Flip”

October 22nd, 2007

3iying in AdAgeHeidi Dangelmaier has a problem.

Heidi runs 3iying, a marketing company that specializes in reaching girls age 15-25. I met with Heidi in her NYC offices last summer to talk about an exciting new idea she was working on. When Heidi speaks with agencies and companies targeting this group, she tells them about the less than stellar job current advertisers are doing trying to speak to girls. The problem is, these companies and agencies haven’t believed her.

So Heidi took it straight…

...continue to read "Girls Give Advertisers “The Flip”"

FutureNow Post
Monday, Oct. 22, 2007 at 8:40 am

Nintendo & Women: A Love Story

October 22nd, 2007

wiimen in controlThere she is, standing in the piazza called Video Gaming. Sony saunters by without so much as a nod hello. Microsoft rushes past her so fast it sends her spinning. She’s surrounded by gunfire, stolen cars, electronic creatures with huge shoulders and small, perfect waists. (If only real men were built like that…)

With a heavy sigh, she heads toward the subway, back to Tetris Land, when something catches her eye. Is it? Could it be? Nintendo is walking straight toward…

...continue to read "Nintendo & Women: A Love Story"

FutureNow Post
Wednesday, Oct. 17, 2007 at 10:44 am

How Female Execs Shop for Consultants

October 17th, 2007

Face to faceDo women behave the same way in the office as they do at home? Is their buying process the same whether they are buying products and services for their home, or products and services for their company?

Deloitte & Touche is trying to find out.

According this Wall Street Journal article, Deloitte & Touche USA LLP has implemented a new program in conjunction with Marti Barletta’s TrendSight Group, to better understand the needs of female clients and train employees on how to…

...continue to read "How Female Execs Shop for Consultants"

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