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FutureNow Post
Friday, Nov. 30, 2012 at 5:10 pm

Your New Online Business Model: Monthly Delivery and Auto Renewal

November 30th, 2012
The Auto-Renewal Business Model

It’s the holiday season for online shoppers, and we are here to give you another way to cash in your website this season!

Look at your products or service and try to realize if it is a gift that can keep on giving.  There are quite a few companies that use “of the month” or “auto-renewal” as a business model.  Have you ever considered applying the same concept to your brand? Maybe you do not realize it,…

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FutureNow Post
Tuesday, Jun. 30, 2009 at 8:20 am

Billy Mays: If All You Remember is the Voice, You’re Missing Out.

June 30th, 2009

HE HAD A VOICE NO LIBRARIAN COULD LOVE – CAUSE HE ALWAYS TALKED LIKE THIS.  But look past the booming voice and easily parodied stage persona of the late Billy Mays and you’ll find an extraordinarily gifted pitch-man, worthy of his own TV show.

A pitch-man whose fame and success made him the target of more pitches than he ever gave.  Pitches made by desperate inventors looking for him to save them after they’d already mortgaged the house, spent the…

...continue to read "Billy Mays: If All You Remember is the Voice, You’re Missing Out."

FutureNow Post
Friday, Jun. 26, 2009 at 10:58 am

The Best Product Image On A Website

June 26th, 2009

As consumers you and I see many product images (both on ecommerce and B2B) on websites weekly. How do you make a product image stand out from all of those? What I want to highlight are the best, the most persuasive, the unforgettable ones. Who has them? Do you have a favorite?

Here are a couple of my favorites:

This one is from Harry and David:

Here is one that shows an ordinary product like paper, that is hard to distinguish, in an…

...continue to read "The Best Product Image On A Website"

FutureNow Post
Wednesday, Nov. 26, 2008 at 7:46 am

7 Ways to Win Over Reluctant Buyers

November 26th, 2008

“Do I really need that?”

Those are probably the 5 scariest words in website optimization today.  More and more visitors are asking themselves that question and then not buying.

They’re applying a considered purchase mindset to much lower price-points than ever before.  And most websites’ copywriting is coming up short in the face of this new challenge, since most of it was written to describe rather than to intensify desire or persuade.

So with that in mind, here’s a quick and dirty…

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FutureNow Post
Tuesday, Oct. 14, 2008 at 10:25 am

Redeeming Holiday Gift Card Redemptions

October 14th, 2008

gift cardWith the shaky economy weighing on all our minds, this Holiday Season could be make-or-break for a lot of eTailers.  So, like Bryan Eisenberg mentioned in a recent blog, the time to innovate is now, and relying on the status-quo isn’t wise.

So as you ramp your sites and marketing up for the Holidays, do you have a few innovations up your sleeve?

Let’s face it. Despite the economic troubles, people are still going to want to give gifts, and find the…

...continue to read "Redeeming Holiday Gift Card Redemptions"

FutureNow Post
Wednesday, Jul. 23, 2008 at 6:23 am

How Online Searches Affect Offline Sales

July 23rd, 2008

poochesI was recently looking for a new speaker stand for my iPod. It would never even occur to me to go into my local electronics store to see what was available and what might be right for me. I do what I always do when researching a new product. I go to Google. Once I do my research on the Internet and decide what I want – THEN I may go to a brick and mortar store to buy it.


...continue to read "How Online Searches Affect Offline Sales"

FutureNow Post
Thursday, Jul. 17, 2008 at 5:02 am

4 Principles of Merchandising Exposed

July 17th, 2008

Raul Vazquez CEO of Walmart.comI just returned from’s Online Merchandising Workshop in Huntington Beach where I presented the second keynote. I want to tell you more about the first keynote speech where, Raul Vazquez President and CEO of shared some meaty details about his team’s continuous optimization efforts.

The presentation was remarkably transparent. Raul is an engaging presenter, who established a wonderful rapport with the audience. I obviously cannot share everything in his presentation (you just need to attend next time), but he did…

...continue to read "4 Principles of Merchandising Exposed"

FutureNow Post
Friday, Jun. 27, 2008 at 1:24 pm

9 Ecommerce Innovations Worth Testing On Your Own Site

June 27th, 2008

Shoeline Return-o-Meter

Ever wonder how often other people return an item you want to buy online?

Honestly, it never occurred to me before, but now that I’ve seen‘s Return-O-Meter™, I wish other online retailers would borrow the idea (especially since I’ve learned it’s actually lowered returns and raised Shoeline’s conversion rate).

If you own or are in charge of a marketing budget for an e-commerce shop, you should take a close look at the latest webinar from the good people at Elastic Path…

...continue to read "9 Ecommerce Innovations Worth Testing On Your Own Site"

FutureNow Post
Monday, May. 19, 2008 at 10:08 am

When Should You Start Making More Money? (Not Ready?)

May 19th, 2008

What happens when you AssUmeEvery time you design a new landing page, add a new product to your website, add keywords to your campaign, rewrite a pay-per-click (PPC) ad, craft an email campaign, or redesign your website, you are making assumptions about how your visitors will react.

Such was the case when I sat next to Jeff Smith, Director, Interactive Marketing & eBusiness for the Hudson Bay Company at the CMA Geek dinner (courtesy of my friend Mitch Joel) in Toronto last week.

Jeff was telling me all…

...continue to read "When Should You Start Making More Money? (Not Ready?)"

FutureNow Post
Tuesday, Dec. 18, 2007 at 11:00 am

That’s My Amazon Kindle, But Those Aren’t My Hands

December 18th, 2007

I’m not known for being a detail person. I’m not the type of woman who can tell you where we had our first date, what you were wearing, or what we ate, but I can tell you whether we had a good time. But when it comes to marketing to women, I’m starting to notice everything.

It usually starts with a feeling that something’s not right. That’s what happened when I kept seeing banner ads for Amazon’s new reading device, Kindle.


...continue to read "That’s My Amazon Kindle, But Those Aren’t My Hands"

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