...continue to read "Discounting Your Discounts in Customers’ Minds"

...continue to read "Carrots Worth Their Weight In Gold"

2005 was a great year for e-business.

Goldman, Sachs & Co., Nielsen//NetRatings, and Harris Interactive Inc. reported online sales grew 30 percent year over year this holiday season. That’s great news. If you were one of the businesses that experienced this level of growth (or better), your online business should get lots more attention in 2006. On the downside, you’ll be challenged to hit some lofty growth goals.

A few weeks ago, I shared some thoughts and advice on what you should work…

...continue to read "Ten E-Business Proverbs for 2006, Part 1"

The e-tailing community is humming with talk about the new effort at the Gap.com. Gap’s aggressive stance on improving its customer experience is a delight to watch. Its goal to cut down clicks and make online shopping even easier has been the focus of a $10 million redesign. A recent “New York Times” article chronicles the experience:

When women browse Gap.com’s T-shirt section, they do not have to click to a new page to see details about the 16 shirts shown…

...continue to read "Grading the Gap.com Redesign"