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Special Announcement
Wednesday, Jun. 8, 2011

New Internet Launching Today

June 8th, 2011

Wait!  Don’t panic!  If all goes well, you won’t even notice.  Today Is IPV6 Day, Worldwide.  Businesses and organizations are testing a new version of the Internet, Internet Protocol Version 6, or IPV6. (We’re currently using IPV4, in case you didn’t know.)

Why do we need a new Internet?

Apparently, our current version of the Internet is running out of space.  Who knew?  But I guess, if you stop to think about it, it does make…

...continue to read "New Internet Launching Today"

FutureNow Post
Monday, Apr. 5, 2010 at 11:00 am

When Customer Reward Programs Backfire

April 5th, 2010

Ahhhhh, yes… those ever-so-compelling customer rewards and points.  In addition to discounts and freebies, many companies now offer points as a system of rewards for their customers and clients.  While I’m all for getting an extra 10% off my next pair of shoes, or $15 dollars off my next purchase of $150 (or more), I believe that if you really want to reward your visitors, make it easy for them to redeem these special bonuses.  If…

...continue to read "When Customer Reward Programs Backfire"

FutureNow Post
Tuesday, Feb. 9, 2010 at 7:31 am

20 Questions to Ask When Evaluating Optimization Services

February 9th, 2010

20questions.001Since the common predictions over the last two months have been that Conversion Rate Optimization (CRO) is going to have a big year in 2010, some of our GrokDotCom readers have expressed interest in how to evaluate the different CRO service providers out there.

Despite an obvious bias, I still think I can offer some objective talking points, questions to ask, and things to think about if you’re going to pursue hiring help to optimize your conversion rate.  But before we go…

...continue to read "20 Questions to Ask When Evaluating Optimization Services"

FutureNow Post
Tuesday, Apr. 28, 2009 at 9:14 am

Why the Action Flick Always Gets Watched First

April 28th, 2009

So I’m at the local Block Buster, holding a typical 3-movie stack:

a serious or respectable drama or film classic, a romance or chick-friendly movie for the wife, and some guilty pleasure action movie or low-brow comedy.

Guess which movie gets watched last or returned unwatched?

You betcha, it’s usually the drama/classic.  Oh the shame!

The thing is, unless I had added the high-brow movie to my “menu,” I’d likely have forgone the guilty pleasure of the action flick and just picked up the…

...continue to read "Why the Action Flick Always Gets Watched First"

FutureNow Post
Monday, Apr. 27, 2009 at 8:11 am

Book Publishing 2.0 + A New York City Giveaway

April 27th, 2009

While compiling (many) posts into a book is a common enough practice these days, how many people systematically plan out their blogging to optimize the construction and marketability of their book?

How many people craft different blog posts tackling the same subject from different angles and designed to appeal to different Temperaments?

How many people publish their nonfiction/business book in mind with a firm understanding of what they want the book to accomplish for them, what a book reasonably can accomplish, and…

...continue to read "Book Publishing 2.0 + A New York City Giveaway"

FutureNow Post
Wednesday, Jan. 7, 2009 at 9:20 am

Music to Work By

January 7th, 2009

If you were alone in the office, had a grueling task ahead of you to finish up your work, you’d start your iPod and crank it up…

My colleagues at FutureNow have an eclectic love for music and are always on the hunt for next best thing to listen to.

What would you be listening to? What would help you plow through your work?

Please share an unusual favorite song, artist, album or even a playlist. Also please indicate what you do to pay…

...continue to read "Music to Work By"

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