Much of today’s marketing is targeted at the “alpha male.” This is the guy who’s seeking status and bragging rights; the guy who wants to impress the girls and make other guys envious. But did you know this so-called “alpha male” is also more generous than his lower testosterone cohorts?

The Neuromarketing blog tells of recent a study in the New Scientist in which male participants played “The Ultimate Game” while their testosterone levels were measured.

The Ultimatum Game gives one player money and…

...continue to read "How Testosterone Affects Marketing"

I’m feeling romantic. Can you tell? I just read a really funny article about love.

Check out Romantic Revulsion in the New Century: Flaw-O-Matic 2.0 by John Tierney

ABSTRACT:

In this meta-analysis of online dating and speed dating, we propose a corollary to the Flaw-O-Matic theory of romantic revulsion. Current research reveals that the Flaw-O-Matic, a mechanism in the brain that instantly finds fault with any potential mate, can be reoriented positively in certain conditions through a newly identified process, the Sally Field Effect.

I…

...continue to read "Love Can Be Dumb, Deaf & Blind"

Every marketer should be keeping up on discoveries in neuromarketing. After all, we’re just looking for entrance passes to the theater of the mind. We’ve written about some of the practical applications from these studies in our books. This one may not be immediately practical but it is fascinating.

Don’t miss the New York Times article that reports on a study where odors smelled during sleep can help people remember what they learned. Read: Study Uncovers Memory Aid: A Scent During…

...continue to read "The Human O/S: We Don’t Work The Same Way Computers Do"

Seth had a short but impactful post on his blog earlier this week, about cutting through the clutter of every day life. He wrote:

“But if you want the word to spread, if you expect me to take action I’ve never taken before, it seems to me that you need to do something that hasn’t been done before. It might not feel safe, but if you do the safe thing, I guarantee you won’t surprise anyone. And if you don’t surprise anyone,…

...continue to read "Godin on Surprising Broca"