Questions? (877) 643-7244

New Media

FutureNow Post
Monday, Feb. 4, 2013 at 11:10 am

Getting Started With Social Media: Twitter Tips for Success

February 4th, 2013

The secret to executing a successful campaign on Twitter is to be creative.  The creativity of Twitter campaigns is starting to downplay that of Superbowl commercials.  Use the concepts that the best advertising companies in the industry use to make your Twitter campaigns worth your effort.

Prepare Your Audience for Twitter Success

With so many great idea for Twitter campaigns these days, it is essential to know how to execute your own creative idea successfully.  Before you launch your…

...continue to read "Getting Started With Social Media: Twitter Tips for Success"

FutureNow Post
Thursday, Oct. 4, 2012 at 5:44 pm

4 Styles Of B2B Video That You Should Be Using

October 4th, 2012
Persuasion Architecture can Increase Leads from Your B2B Videos

Persuasion Architecture pops up in every well thought out marketing campaign, even video!  A lot of people come to us asking about whether or not video increases online conversions or turns people away.  The truth is, video, like any form of communication online will be helpful to your guest if executed properly. Video is an interesting medium- it can either deliver wanted information quickly and memorably with the use of visual cues…

...continue to read "4 Styles Of B2B Video That You Should Be Using"

FutureNow Post
Wednesday, Nov. 30, 2011 at 7:30 am

12 Days of Conversions: Day 6-Optimize Your Mobile Site

November 30th, 2011

glass phone that reads Merry Christmas with string to hang it on the tree

This year, IBM has predicted that 15 percent of Americans will use mobile devices for their holiday shopping via Coremetrics benchmarking.  With phones getting smarter, ipads and tablets being used more heavily, and many people on the go all around, mobile devices are going to be helping people more than ever with their holiday shopping this season.  Is your mobile site optimized to create the best experience for your visitors this season?  It is difficult…

...continue to read "12 Days of Conversions: Day 6-Optimize Your Mobile Site"

FutureNow Post
Thursday, Oct. 27, 2011 at 7:30 am

Google+ Creates Sector Specific Marketing Opportunities For Businesses

October 27th, 2011

google Plus LogoHere at FutureNow we are devoted to learning, changing, and adapting to whatever climate your site may be weathering.   This gives us a proactive approach to sharing information, and the passion to help others do the same.  We are always interested in fresh content from other areas of the industry.  Today we are happy to feature a guest writer, Andy Havard from Skeleton Productions, a UK based Internet video production company.  He will…

...continue to read "Google+ Creates Sector Specific Marketing Opportunities For Businesses"

FutureNow Post
Monday, Apr. 27, 2009 at 8:11 am

Book Publishing 2.0 + A New York City Giveaway

April 27th, 2009

While compiling (many) posts into a book is a common enough practice these days, how many people systematically plan out their blogging to optimize the construction and marketability of their book?

How many people craft different blog posts tackling the same subject from different angles and designed to appeal to different Temperaments?

How many people publish their nonfiction/business book in mind with a firm understanding of what they want the book to accomplish for them, what a book reasonably can accomplish, and…

...continue to read "Book Publishing 2.0 + A New York City Giveaway"

FutureNow Post
Wednesday, Apr. 15, 2009 at 12:36 pm

Marketing in the age of the “strategic minimum wage worker”

April 15th, 2009

If you haven’t seen it yet, you’ll want to check out this YouTube video of two (former) Domino’s employees:

YouTube Preview Image

So, do you think that might have some rather profound effects on Domino’s marketing efforts?  Think you’ll be eating at Domino’s anytime soon?

What’s interesting is that the basic principle behind this was predicted not by some far-seeing futurist working in the technology field, but by Marine Corps Commandant Gen. Charles C. Krulak.

Gen. Krulak coined the term “strategic corporal” to refer to the…

...continue to read "Marketing in the age of the “strategic minimum wage worker”"

FutureNow Post
Monday, Dec. 22, 2008 at 11:28 am

Linking Matters

December 22nd, 2008

We write a lot about linking especially when it comes to persuading readers to take action.

There are a lot of objections to linking, especially linking off the website. The web & the HT in HTML is all about links.

I won’t go there today.

This blog post about New York Times columnist Frank Rich titled “Frank Rich: Why I Link” is worth reading.

Why has Rich embraced linking when his peers have not? “The theory was: Why not be as transparent as possible by…

...continue to read "Linking Matters"

FutureNow Post
Monday, Aug. 4, 2008 at 6:24 am

An Anthropological Introduction to YouTube

August 4th, 2008

Hat tip to Sam Decker for pointing out this anthropological introduction to YouTube by Prof. Mike Wesch who presented this lecture at the Library of Congress on June 23rd, 2008. This is fascinating for those interested in understanding why people do the things they do.

YouTube Preview Image swfobject.embedSWF("http://www.youtube.com/v/TPAO-lZ4_hU&rel=0&fs=1&showsearch=0&showinfo=0", "vvq-1462-youtube-1", "425", "355", "9", vvqexpressinstall, vvqflashvars, vvqparams, vvqattributes);

...continue to read "An Anthropological Introduction to YouTube"

FutureNow Post
Thursday, Dec. 20, 2007 at 5:42 pm

12 Marketers Pick Year’s Most Valuable Online Videos

December 20th, 2007

share_2007.jpgThe smart people at Twist Image have built a gorgeous video site to showcase 2007′s most valuable online videos, according to their “most influential friends.”

Paula Gignac, Seth Godin, Ken Wong, Joseph Jaffe, David Weinberger, David Usher, Jackie Huba, Shel Israel, John Gustavson, Christopher Loudon, Mary Maddever and our own Bryan Eisenberg were each asked to share their favorite video of the year.

Which videos were your favorites?

(To Mitch Joel, Mark Goodman, Mickael Kanfi, Aubrey Rosenhek and the entire team at Twist Image, joyeuses fêtes …

...continue to read "12 Marketers Pick Year’s Most Valuable Online Videos"

FutureNow Post
Tuesday, Dec. 18, 2007 at 2:45 pm

ESPNU to be a Fast Follower of NASCAR

December 18th, 2007

Recently, Mashable reported that “The worldwide leader in sports” is opening up its collegiate arm, ESPNU.com, to user-generated videos. The service, known as Campus Connection, will allow students, faculty and fans of all colleges and universities to supply the videos, including play-by-play analysis, sideline reporting and even televised events. Much like NASCAR.com, where fans have transfered their enthusiasm for a niche (if it’s possible to call millions of die-hard fans a “niche”) sport into a thriving photo and video-sharing community, ESPNU…

...continue to read "ESPNU to be a Fast Follower of NASCAR"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: