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New Media

FutureNow Post
Monday, Nov. 19, 2007 at 1:59 pm

Opting Out of Facebook’s Disruptive Ad Model

November 19th, 2007

Joshua Porter of has taken a serious look at Facebook’s new so-called “opt-in” ad model.

…Facebook is now partnering with 3rd party sites and selling your information to them for money. How does this work?

Here’s a scenario: you go to and rent a movie. A little interface element pops up and tells you that Blockbuster is sending information to your Facebook account. It gives you ten seconds to say no…and then it sends it anyway. This is called “opt-out”.…

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FutureNow Post
Wednesday, Nov. 14, 2007 at 12:34 pm

In (Mild) Defense of Firebrand

November 14th, 2007

The advertising-as-entertainment, “live” (but not really), model-hosted, YouTube-ish site just launched its beta site, and it definitely could be worse — especially considering its ambitious value proposition. Basically, Firebrand’s counting on becoming a destination spot for entertaining commercials, and the only people who might tell them they’re wrong — at this early stage, anyway — are are those who remain at least part-time singers in the choir to which they’re preaching.

When I first heard of the site, I said…

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Special Announcement
Tuesday, Nov. 6, 2007

GrokDotCom @ ad:tech

November 6th, 2007

Just a quick note to let you all know that we’ll be covering ad:tech New York this week. There will be a lot of great panel discussions and keynotes on all things new media. So, be sure to check out the official ad:tech blog and GrokDotCom for reviews conversations about hot topics in marketing optimization.

We’re a tad biased, but this really is a great city to play host to ad:tech’s 10,000+ attendees (if you can believe it). For better or for worse, New York is a giant…

...continue to read "GrokDotCom @ ad:tech"

FutureNow Post
Monday, Oct. 22, 2007 at 8:40 am

Nintendo & Women: A Love Story

October 22nd, 2007

wiimen in controlThere she is, standing in the piazza called Video Gaming. Sony saunters by without so much as a nod hello. Microsoft rushes past her so fast it sends her spinning. She’s surrounded by gunfire, stolen cars, electronic creatures with huge shoulders and small, perfect waists. (If only real men were built like that…)

With a heavy sigh, she heads toward the subway, back to Tetris Land, when something catches her eye. Is it? Could it be? Nintendo is walking straight toward…

...continue to read "Nintendo & Women: A Love Story"

FutureNow Post
Tuesday, Oct. 9, 2007 at 2:26 pm

The YouTube Effect: Copyright Law Will Eat Itself

October 9th, 2007

hitting copyright law where it counts...Jeff Atwood’s “YouTube: The Big Copyright Lie” may be the most telling — and concise — article ever written about today’s online copyright law fiasco. According to Atwood, the company’s whole existence teeters a fundamental lie: that so-called “fair use” is in the eye of the beholder, and the only beholders who matter are the copyright’s owner and their attorneys (read: copyrighted material is kept live on YouTube indefinitely until either the copyright holder or their lawyers complain).

Atwood shows that…

...continue to read "The YouTube Effect: Copyright Law Will Eat Itself"

FutureNow Post
Wednesday, Sep. 26, 2007 at 6:20 pm

Firebrand Wants to Be a YouTube for Advertising

September 26th, 2007

firebrand_2.jpgAnnounced today, Firebrand ( has some lofty ambitions. It wants to do for advertising what YouTube did for cutout gift boxes, or what MTV did for hair metal in the 80′s. By creating a dedicated portal for funny, sexy, action-packed ads and movie trailers, it’s thought that — soon after it launches on October 22nd — Gen Y-ers will converge on Firebrand for promotional offers, pure entertainment, or, hopefully, to buy stuff.

They claim to be, “QVC for the MySpace generation.”

Now, before…

...continue to read "Firebrand Wants to Be a YouTube for Advertising"

FutureNow Post
Tuesday, Sep. 25, 2007 at 6:26 pm

Blog Buzz: Microsoft Games Halo 3; NY Subpoenas Facebook

September 25th, 2007

halo_3.jpgIf you didn’t know Halo 3 — the much-anticipated shoot-’em-up sequel to, you guessed it, Halo 2 — comes out today, you’re probably not much of a gamer. But if you’re a marketer, it’s still worth your attention at some level, even if destroying hostile alien civilizations from the comfort of your sofa doesn’t get your blood pumping.

When Halo 2 was released for Microsoft (MSFT) XBox in 2004, it broke the record for the highest-grossing launch of any type of…

...continue to read "Blog Buzz: Microsoft Games Halo 3; NY Subpoenas Facebook"

FutureNow Post
Tuesday, Sep. 25, 2007 at 2:41 pm

Are “Trusted Editors” Good for Wikipedia?

September 25th, 2007

Information World Review reports that the German Wikipedia will have “trusted editors” by year’s end. The move from community editing and after-the-fact fact-checking “…could be applied to the English language version of Wikipedia if feedback from users is positive.”

Resource Shelf‘s Gary Price reminds us that this move has been in the works for some time:

Three years ago next month, Jimmy Wales was quoted in Red Herring saying that editors to review content were coming.

Wikipedia’s [Founder] Mr. [Jimmy] Wales has said that next year…

...continue to read "Are “Trusted Editors” Good for Wikipedia?"

FutureNow Post
Tuesday, Sep. 18, 2007 at 5:10 pm

Microsoft Tries to Measure “Online Commercial Intent”

September 18th, 2007
FutureNow Article
Friday, Aug. 24, 2007

Push vs. Pull Messaging and Visitor’s Intent

August 24th, 2007

A recent New York Times article covered the advent of some new platforms for showcasing video clips of funny ads with intent of attracting, or “pulling,” visitors seeking ads that promise to entertain; a move the article implied might be the answer to TiVo, media fragmentation, and a host of other problems affecting traditional advertising. What the article misses, though, is the need to account for viewer intent and message repetition.

First, a little background.

In Waiting for Your Cat to Bark, Jeff…

...continue to read "Push vs. Pull Messaging and Visitor’s Intent"

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