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New Media

FutureNow Post
Wednesday, Aug. 22, 2007 at 1:13 pm

“Viewer-Friendly” YouTube Ads — Says Who?

August 22nd, 2007

There’s been quite a stir since YouTube announced it would show banner ads in its videos. (If you didn’t catch this morning’s Times article, it’s worth reading.) The ads are essentially opaque banners at the bottom of the videos that appear 15-seconds in. For now, the ads will only appear on affiliate sections such as NBC’s YouTube channel and the other thousand or so like it.

Google calls the ads not just “engaging” but “viewer-friendly” — which, in PR-speak, roughly translates to,…

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FutureNow Post
Tuesday, Aug. 21, 2007 at 12:41 pm

MTV Partners With Real to Chase iTunes. Is Yahoo next?

August 21st, 2007

That's the way to do it...The Wall Street Journal reports that MTV will announce a partnership with RealNetworks (RNWK) to compete with iTunes. Also to be announced, Verizon (VZ) will offer mobile distribution for the MTV/Real venture. Furthermore, the Journal speculates that MTV will get rid of Urge, the subscription-based music service they developed with Microsoft (MSFT).

[...] Microsoft has been heavily focused on its own Zune service in recent months, to the apparent detriment of Urge, which had few subscribers. MTV itself no longer invested significant…

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FutureNow Post
Monday, Aug. 20, 2007 at 11:42 am

Wikipedia and the Wisdumb of Crowds

August 20th, 2007

Courtesy of WikipediaLast week, Wired reported on a program that allows us to see who’s editing Wikipedia. Invented by Virgil Griffith, a graduate student at Cal Tech, the WikiScanner has finally brought transparency to the encyclopedia that considers us all to be experts.

A few of my favorite revelations:

BBC censors excerpt from BBC-commissioned report criticizing the BBC’s tendency to self-censor. There may be some irony here.

Nortel – Accounting scandal, what accounting scandal?? This sweeping rewrite of Nortel’s page removes all mention of the 2000-2004 accounting…

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FutureNow Post
Wednesday, Aug. 15, 2007 at 10:20 am

Stewart and Colbert Take the Stand Against YouTube

August 15th, 2007

Property of ViacomComedy Central’s Daily Show with Jon Stewart and Colbert Report are the crown jewels, as it were, of the Viacom (VIA.B) family. If you think the shows are funny, just wait until Stewart and Colbert take the stand against YouTube as witnesses for Viacom, the conglomorate which owns MTV Networks, which Comedy Central is part of, and is suing Google-owned (GOOG) YouTube for $1 Beeeeilllion. Apparently, Stewart and Colbert are YouTube famous. Well, they were, until Viacom had YouG’le remove hundreds of thousands…

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FutureNow Post
Wednesday, Aug. 8, 2007 at 1:20 pm

Google to Show Special Commentary by News Subjects

August 8th, 2007

Google News is shaking things up today, announcing a special comments feature that allows subjects of news stories to talk back, right next to the stories in which they’re featured.

We’ll be trying out a mechanism for publishing comments from a special subset of readers: those people or organizations who were actual participants in the story in question. Our long-term vision is that any participant will be able to send in their comments, and we’ll show them next to the articles about the…

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FutureNow Post
Tuesday, Aug. 7, 2007 at 2:08 pm

The Death of Paid Newspaper Content

August 7th, 2007

Two great posts articles today with postmortem analysis on the death of paid newspaper content…

First, Publishing 2.0‘s Scott Karp opines the New York Times‘ decision to drop TimesSelect and return to publishing the entirety of its content online — for free. Says Karp:

The ability to charge for content in non-digital media like newspapers, magazines, and cable TV was based on a limited supply of content and monopoly control of distribution. The web and digital media have generated an overabundance of content…

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FutureNow Post
Wednesday, Jul. 25, 2007 at 9:04 am

Is New Media Killing TV Viewership?

July 25th, 2007

From the Economist:

DESPITE an increase in entertainment choices, watching television remains as popular as ever, according to the OECD’s “Communications Outlook 2007”. In 15 of the 18 countries for which data were collected, broadcast-TV viewing increased from 1997 to 2005. Only in Spain, New Zealand and South Korea did people watch less. America takes the couch-potato crown, with households goggling at the box for an eye-straining average of 8 hours and 11 minutes every day. The nearest rival, Turkey, only…

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FutureNow Post
Thursday, Jul. 19, 2007 at 11:54 am

Grokcast: Arik Czerniak, Co-Founder of Metacafe

July 19th, 2007
FutureNow Article
Tuesday, Jul. 3, 2007

iTunes / Universal Split Finds Music Biz in Dire Straits

July 3rd, 2007

By now, one would hope that the major record labels were bright enough to start taking online marketing seriously. And, finally, it seems they are. But the music biz’s colossal failure to monetize online should be studied by every industry, so let’s start with a brief history of why Apple (APPL) has been headed for disaster since well before Vivendi’s (VIV) Universal Music Group, the #1 music content company in the world, put Steve Jobs in check by announcing that…

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