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Online Persuasion

FutureNow Post
Tuesday, Oct. 16, 2012 at 11:13 am

Why People Don’t Buy-Part 2: They are Comparison Shopping

October 16th, 2012
keep customers who are comparison shoppingComparison Shopping

Comparison shopping is the 2nd reason that the majority of people on your site will abandon their buying process, following only high or shocking shipping prices. Your guests see what you have, what prices you offer, how soon your product or service will be delivered, and then they leave to check out the same things on other peoples sites.  It might seem like there is nothing you can do-people are going to compare options no matter what. You…

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FutureNow Post
Tuesday, Jun. 19, 2012 at 1:00 pm

SEO Workshop Part 4: Body Copy

June 19th, 2012
Content For Your Web Pages

Welcome to the forth installment of our SEO workshop series.  Today we will guide you through the world of writing good body copy in order to both satisfy your visitors and the Search Engine Crawlers you are viaing for the attention of.  Before you start working on your body copy make sure your site is first optimized for the human experience, you have your most important keywords in hand, and you have dedicated your…

...continue to read "SEO Workshop Part 4: Body Copy"

FutureNow Post
Tuesday, Apr. 24, 2012 at 11:49 am

Put The AIDA(S) Method To Action: Marketing Lessons From My Dog

April 24th, 2012

A lot of our readers have been commenting on our posts lately with their praise for the AIDA method.  We want you to know that here at Future Now, we are right there with you and have been following the AIDA method since our inception.  AIDA is a basic sales framework that stands for: Attention (Awareness), Interest, Desire and Action. The main difference is, we add an S to the acronym AIDAS not to be confused with the…

...continue to read "Put The AIDA(S) Method To Action: Marketing Lessons From My Dog"

FutureNow Post
Monday, Apr. 9, 2012 at 11:00 am

Persuasion Architecture In Action

April 9th, 2012

This post is a follow up from last weeks post, ‘Content Targeting is Still No Match for Persuasion Architecture’ that describes how to create personas for your website so you can use persuasion architecture to convert your visitors.  It also briefly covers content targeting and whether or not using it as a strategy is a good solution for your website.    In this post, we will give some suggestions on how to convert each of the…

...continue to read "Persuasion Architecture In Action"

FutureNow Post
Friday, Dec. 2, 2011 at 7:30 am

12 Days of Conversions: Day 8-Wish Lists

December 2nd, 2011

Little girls hristmas list written in red and greenWhat better time for online wish lists than the holidays!  I have a lot of personal experience using wish lists to help my grandma with her holiday shopping.  She has some trouble with basically any and all things online, so usually my dad will help her by accessing the site I made my wish list on and going over the things I might like with her.  It works great for both of us, she…

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FutureNow Post
Monday, Nov. 28, 2011 at 7:30 am

12 Days of Conversions: Day 4-Holiday E-Mails

November 28th, 2011

Red Mail Bow With Christmas Colored LettersHoliday Newsletters are a mandatory campaign strategy.  With so many ecommerce sites competing for attention, you need to make sure your customers remember you over the holidays.  When visitors are buying gifts for others, they have different intent, needs and motivations than when buying for themselves.  They may be compulsive in their buying behavior or they may require a lot of reassurance. Understanding you prospect’s buying styles can be difficult, but worth the effort since last minute…

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FutureNow Post
Monday, Nov. 7, 2011 at 7:30 am

Cuddle Up To Your Customers

November 7th, 2011

oxytocin kitty cuddleThe other day I was sending an e-mail to some colleagues using Google’s mail client.  The body of the e-mail read something like, ‘Attached you will find a document I put together that will change your lives forever and will earn me much love and respect.’  As I went to send this e-mail containing an attachment which was obviously very important for my peers to see, Gmail sent me a message, ‘Did you mean to…

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FutureNow Post
Thursday, May. 26, 2011 at 8:27 am

How To Practice Persuasion Architecture with Personas – Part 1B

May 26th, 2011

Hang on! We’re almost there: this is the third piece in the How To Practice Persuasion Architecture with Personas series, and only one step away from Part 2 of the series, where you’ll learn some practical applications for your Persuasion Architecture personas. In my last post, Part 1A, we covered the first of two special considerations about practicing Persuasion Architecture with personas. Here’s a quick re-cap of that:

Persuasion Architecture personas are not about identifying the “type” of each individual who visits your website…

...continue to read "How To Practice Persuasion Architecture with Personas – Part 1B"

FutureNow Post
Wednesday, May. 25, 2011 at 8:02 am

How To Practice Persuasion Architecture with Personas – Part 1A

May 25th, 2011

In Part 1 of How To Practice Persuasion Architeture with Personas, I promised to write a Part 2 that would cover the practical applications of personas for your marketing. But after posting part 1 of the series, some great questions came up that made me realize we need to cover two special considerations before you get on with rolling up your sleeves and learning some tactics for applying your personas to your efforts to make your website better. If you missed…

...continue to read "How To Practice Persuasion Architecture with Personas – Part 1A"

FutureNow Post
Wednesday, May. 4, 2011 at 11:31 am

Watson, Artificial Intelligence, and the Future of Websites

May 4th, 2011

If you’re a regular reader here at Grok, you already know that FutureNow’s Persuasion Architecture methodology hinges on our ability to understand and predict the human behaviors surrounding decision-making, and develop business applications that allow us to apply that knowledge to your website and marketing efforts.  Many of the prospects I’ve talked to over the years thought we did this through technology, such as dynamically displayed information.  But we don’t.  A key component of how we gain insight,…

...continue to read "Watson, Artificial Intelligence, and the Future of Websites"

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