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Online Persuasion

FutureNow Post
Wednesday, Apr. 20, 2011 at 9:12 am

Do’s & Don’ts For Your Email Campaigns

April 20th, 2011

We recently received a comment on one of our posts asking some advice regarding email marketing:

“We are just planning to do a new email campaign and any info is useful. What do we need to know exactly so the emails don’t end up in spam?”

Here’s what you need to know, not just about avoiding the spam filter, but about making sure your recipients get the point, and are motivated to act…

Starting the Race: Getting Email to the InBox

There are…

...continue to read "Do’s & Don’ts For Your Email Campaigns"

FutureNow Post
Wednesday, Apr. 13, 2011 at 9:39 am

How To Practice Persuasion Architecture with Personas – Part 1

April 13th, 2011

FutureNow always has been known as the company that does CRO a little differently than the other players in this industry. Some Conversion Rate Optimization companies have started testing based on segmentation by demographic and behavioral characteristics. At FutureNow, we create business-specific personas that reflect the demographic, psychographic and topographic dimensions of your audience. When I tell people this, I hear a lot of different interpretations of what that means, so I want to clear the air and show you…

...continue to read "How To Practice Persuasion Architecture with Personas – Part 1"

FutureNow Post
Friday, Mar. 25, 2011 at 11:00 am

Build It (to Meet Their Needs), and They Will Come

March 25th, 2011

In Field of Dreams Kevin Costner hears, “If you build it, he will come.” Many people seem to think that websites follow that same principle: that if they want to make money, all they have to do is build a website, and customers will come. If only it worked that way! But that doesn’t mean that you shouldn’t start an online business or build a website.  It just means that you should build your website for your ideal customers,…

...continue to read "Build It (to Meet Their Needs), and They Will Come"

FutureNow Post
Friday, Feb. 4, 2011 at 9:07 am

And the 6 Month Subscription for Continuous Website Improvement Goes To…

February 4th, 2011
What, specifically, did we look for?

Well, faithful GROK readers, you heard our cry for submissions to win 6 months of CRO services, and you responded. Over the last few weeks, the entries have been rolling in. We heard from companies of all sizes from all over the world! Thank you to all of the contestants, who graciously endured our due diligence, and answered between 5 and 20 questions total about their websites and businesses. We were looking for a company…

...continue to read "And the 6 Month Subscription for Continuous Website Improvement Goes To…"

FutureNow Article
Friday, Jan. 22, 2010

Graduating Prospects: Getting the Most Out of Your Customer Information Form

January 22nd, 2010

graduation-cap-300x242.jpg (JPEG Image, 300x242 pixels)_1264022543574The core of FutureNow’s service offering is helping clients persuade their visitors to move from one stage in their buying process to the next, to ultimately convert more visitors into customers.  One common question we get from B2B marketers is how to design marketing efforts that “graduate” their prospects from one stage of their buying process to the next.

If you’re familiar with FutureNow’s process or are a frequent grok reader, you’ll already know that our process involves not only designing…

...continue to read "Graduating Prospects: Getting the Most Out of Your Customer Information Form"

FutureNow Article
Friday, Jan. 8, 2010

Creating a Website: Something from Nothing (and Where to Begin) Part I

January 8th, 2010

poof_logo.jpg (JPEG Image, 300x300 pixels)_1262725637962Last week, I ran into an old high school friend while I was out to dinner with my parents.  As we got to chatting, he told me that he was interested in starting a website for his future photography business.  Since he’s still in school, and doesn’t have a lot of capital to put forward, he asked me for advice on where to begin in creating his website, and how he can get started in a way that…

...continue to read "Creating a Website: Something from Nothing (and Where to Begin) Part I"

FutureNow Post
Wednesday, Dec. 16, 2009 at 8:02 am

Twilight New Moon Online Persuasion Examined

December 16th, 2009

This is a story about Christmas shopping of the worst kind a male can possibly imagine: buying a ‘teen heart-throb’ gift for a younger, female family member.  Well, I guess it could be worse, this gift could have been requested by my wife ;)

I have a certain younger sister-in-law who is a freak for the actor who plays “Edward” in the Twilight movie saga.  I undertook the mission to buy the “Edward” water bottle that was sold through…

...continue to read "Twilight New Moon Online Persuasion Examined"

FutureNow Post
Monday, Nov. 30, 2009 at 9:00 am

Holiday Promotions Your Visitors Can’t Resist

November 30th, 2009

I decided to participate in the Black Friday craziness by taking a ride up to the Park City outlets to see what the hype was all about. I must say that I got sucked right into the whole thing. Take an extra 20% off the lowest listed price–now that’s what I call a deal. Every store had their own Black Friday special, but there were a few stores that were obviously missing the point. On a couple of occasions, when I…

...continue to read "Holiday Promotions Your Visitors Can’t Resist"

FutureNow Post
Wednesday, Nov. 18, 2009 at 9:10 am

3 Tips for Creating a Unique Value Proposition

November 18th, 2009

If you are a frequent Grokdotcom reader, this will not be the first time you’ve heard FutureNow stress the importance of having a Unique Value Proposition (UVP).  UVPs are critical in grabbing the attention of new visitors. However, the creation of a UVP is not as simple as one would hope.

Recently, I’ve taken on a few new clients who have no UVP at all. And not surprisingly, they’re having a difficult time creating one. (If it were simple to do,…

...continue to read "3 Tips for Creating a Unique Value Proposition"

FutureNow Post
Monday, Nov. 16, 2009 at 9:03 am

Take Your Unique Value Proposition to the Next Level

November 16th, 2009

uvpThis post is designed to get your creative juices flowing when it comes to leveraging your Unique Value Proposition (UVP).

For those who aren’t familiar with the phrase, we at FutureNow define Unique Value Proposition as: The brief, memorable phrase that concisely and powerfully describes the value of your business and creates excitement in the prospect.  The value proposition is not a slogan or a phrase designed for advertising, although that is one potential use for it.  Instead, its…

...continue to read "Take Your Unique Value Proposition to the Next Level"

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