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Optimization Strategy

FutureNow Post
Monday, Mar. 29, 2010 at 10:20 am

4 Optimization Roadblocks & How to Remove Them

March 29th, 2010

We work with lots of companies that are interested in optimizing their conversion rate, and reaping the financial rewards that come with higher conversion and increased marketing efficiency.  But, some clients don’t increase their conversion rate after subscribing to our conversion rate optimization (CRO) service.

Why am I talking about our ‘non-success stories’? (My boss may wring my neck for this).  Because the roadblocks that keep them from succeeding may keep you from succeeding, so call it a friendly warning :) Optimizing…

...continue to read "4 Optimization Roadblocks & How to Remove Them"

FutureNow Post
Friday, Mar. 19, 2010 at 11:25 am

Anatomy of an Optimization Recommendation

March 19th, 2010

With all the companies springing up (and some that have been around since ’98) to provide Conversion Rate Optimization services, I think it’s time to talk about what makes a good optimization recommendation.  After all, if you’re going to spend hard-earned budget on CRO, shouldn’t you have some expectation of what you’ll be getting?  And, shouldn’t you know how to avoid getting ripped off?

These are some of our thoughts on what makes for a good online marketing optimization…

...continue to read "Anatomy of an Optimization Recommendation"

FutureNow Post
Monday, Feb. 15, 2010 at 10:02 am

A Little K.I.S.S. Just in Time for Valentine’s Day

February 15th, 2010

Kiss Photo

I have to admit, I love to read our blog.  I love the insights my colleagues routinely bring to the table–and the fact that, like world-class athletes, they make it look so easy!  But sometimes, when I try to put all the pieces together, I find my head in a whirl of information, overwhelmed by the complexities of internet marketing and website optimization…and that’s when I have to get back to basics.  I remind myself to Keep…

...continue to read "A Little K.I.S.S. Just in Time for Valentine’s Day"

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