Questions? (877) 643-7244

Optimization Tactics

FutureNow Post
Monday, Aug. 6, 2012 at 4:45 pm

Use Incentives To Easily Increase Your Bottom Line: Case Study

August 6th, 2012

carrot dangling from a stick to represent an incentiveOne of the tried and true methods of persuasion is offering incentives for action.  The incentive approach can help increase sales, leads and overall revenue if executed effectively. If not implemented properly, your incentive program will only assist you in losing time and money.

There are many cases where incentives can help lead to conversion. They are especially effective on spontaneous types of visitors who do not want to miss out on any opportunity.

Free shipping can help convince your visitors…

...continue to read "Use Incentives To Easily Increase Your Bottom Line: Case Study"

FutureNow Post
Tuesday, Dec. 6, 2011 at 7:30 am

12 Days of Conversions: Day 10-Reassurances

December 6th, 2011

Red Christmas present with caution tape bowVery few people trust you.  It isn’t your fault, that is the nature of ecommerce sites.  Between television programs about identity theft, holiday gifts that never showed up last year, and the coffee thermos they ordered online to mount on their bicycle handlebars that doesn’t fit, who can blame your customers for not trusting you?   Give your visitors the gift of faith in your ecommerce site, products and sales process this season.  …

...continue to read "12 Days of Conversions: Day 10-Reassurances"

FutureNow Post
Wednesday, Sep. 21, 2011 at 2:16 pm

Eye Tracking for iPad?

September 21st, 2011

Eye tracking keeps getting better for advertisers and website owners.  And now, iPad app developers are getting into the mix.  While there’s long been a number of free or moderate to low-cost tools to help content creators better understand how their customers visually engage with the design of their content, the mediums we use to communicate with our constituents continue to change.  A new service from GazeHawk, a startup AdAge Digital tabbed for their “10 Startups to Watch” series, seeks to…

...continue to read "Eye Tracking for iPad?"

FutureNow Post
Wednesday, Jun. 1, 2011 at 1:26 pm

How to Analyze and Improve Your Landing Page

June 1st, 2011

A couple of weeks ago, I wrote a blog post about how the FutureNow methodology to improve website performance applies to all business models. Regardless of business model and type of site, we always start our work by focusing on improving the experience on a client’s site for their late stage visitor because these visitors are ready to take action today, and therefore should be the easiest to convert. By finding the stumbling blocks preventing these late stage visitors from taking action,…

...continue to read "How to Analyze and Improve Your Landing Page"

FutureNow Post
Thursday, May. 26, 2011 at 8:27 am

How To Practice Persuasion Architecture with Personas – Part 1B

May 26th, 2011

Hang on! We’re almost there: this is the third piece in the How To Practice Persuasion Architecture with Personas series, and only one step away from Part 2 of the series, where you’ll learn some practical applications for your Persuasion Architecture personas. In my last post, Part 1A, we covered the first of two special considerations about practicing Persuasion Architecture with personas. Here’s a quick re-cap of that:

Persuasion Architecture personas are not about identifying the “type” of each individual who visits your website…

...continue to read "How To Practice Persuasion Architecture with Personas – Part 1B"

FutureNow Post
Wednesday, May. 25, 2011 at 8:02 am

How To Practice Persuasion Architecture with Personas – Part 1A

May 25th, 2011

In Part 1 of How To Practice Persuasion Architeture with Personas, I promised to write a Part 2 that would cover the practical applications of personas for your marketing. But after posting part 1 of the series, some great questions came up that made me realize we need to cover two special considerations before you get on with rolling up your sleeves and learning some tactics for applying your personas to your efforts to make your website better. If you missed…

...continue to read "How To Practice Persuasion Architecture with Personas – Part 1A"

FutureNow Post
Tuesday, Apr. 26, 2011 at 9:12 am

Is a Brand Keyword the Best Way to Identify Late Stage Visitors?

April 26th, 2011

We recently received a comment on my colleague’s post about buying stage intent and how to bucket keywords driving traffic to your site into buying stages. The goal of an exercise such as this is to effectively segment your visitors based on their readiness to take action sooner, rather than later. The question…

“How can we expect to rank for a late stage keyword if we target a specific brand? My thinking is, if the brand name has it’s own domain and is…

...continue to read "Is a Brand Keyword the Best Way to Identify Late Stage Visitors?"

FutureNow Post
Wednesday, Apr. 13, 2011 at 9:39 am

How To Practice Persuasion Architecture with Personas – Part 1

April 13th, 2011

FutureNow always has been known as the company that does CRO a little differently than the other players in this industry. Some Conversion Rate Optimization companies have started testing based on segmentation by demographic and behavioral characteristics. At FutureNow, we create business-specific personas that reflect the demographic, psychographic and topographic dimensions of your audience. When I tell people this, I hear a lot of different interpretations of what that means, so I want to clear the air and show you…

...continue to read "How To Practice Persuasion Architecture with Personas – Part 1"

FutureNow Post
Thursday, Mar. 31, 2011 at 12:22 pm

How to Create Custom Segments for Buying Stage

March 31st, 2011

Long-time Grok readers already know that we regularly use buying stages as a part of our OnTarget subscription analysis. This kind of approach to making your website better definitely can get more conversions on your site, as evidenced by this case study Melissa Burdon wrote about the first test she ran with one of her clients. If you have no idea what buying stages are, here is a brief introduction. We categorize prospects into one of these three categories based on their…

...continue to read "How to Create Custom Segments for Buying Stage"

FutureNow Post
Tuesday, Jan. 4, 2011 at 9:57 am

7 Features that Make Reviews Credible

January 4th, 2011

From a consumer perspective, it is easy to understand the importance of customer reviews on an e-commerce site. It can be a little more difficult from the owner perspective, when it takes additional time and resources to gather reviews from previous customers in order to feature them. However, as a pretty frequent shopper myself, I consistently choose to shop on sites that have strong reviews over a site selling similar products with weak or no reviews, and I am willing…

...continue to read "7 Features that Make Reviews Credible"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: