Questions? (877) 643-7244

Optimization Tactics

FutureNow Post
Friday, Dec. 17, 2010 at 11:54 am

Delight Customers: Pre-empt Holiday Ordering Questions

December 17th, 2010

You may not be conscious of this, but the holidays produce a timed-sale effect for almost all e-commerce websites, and even some lead-gen sites selling/promoting products or services.  The approach of the holiday acts like the same kind of purchasing deadline that a timed sale has.  It pushes people toward a later stage of buying more quickly, forcing them to dig for answers to their early and middle stage questions and concerns, and make a decision before the deadline…

...continue to read "Delight Customers: Pre-empt Holiday Ordering Questions"

FutureNow Post
Monday, Dec. 13, 2010 at 12:29 pm

Deceptively Simple Tool to Increase Conversion

December 13th, 2010

What if I told you that asking 3 simple questions could help you optimize your website? Sound too good to be true? It isn’t!

The Three Questions Exercise is something that I’ve come back to time and time again over the years working with clients to increase lead gen and ecommerce conversion rates. So I thought you might like to learn about it and try it out yourself.

This exercise is “deceptively” simple because it’s just 3 very simple questions. But it’s harder…

...continue to read "Deceptively Simple Tool to Increase Conversion"

FutureNow Post
Thursday, Oct. 28, 2010 at 9:13 am

Testing Page Elements: Move, Remove, or Improve

October 28th, 2010

Today’s post contains something I wish all my posts had: a catchy phrase!

Move, Remove, or Improve

By now, everyone knows they should always be testing, but the real hurdles in optimization are deciding what to test, and in what order.

Yes, you can start randomly testing so-called best practices, like Big, green buttons always convert better, but you may not like it when your target audience behaves contrary to what the marketing gurus have told you. And, you can make an…

...continue to read "Testing Page Elements: Move, Remove, or Improve"

FutureNow Post
Thursday, Oct. 14, 2010 at 9:05 am

Don’t Confuse Usability Testing for Conversion Rate Optimization

October 14th, 2010

Before working with you, usability consultants likely can give you a checklist of items they will evaluate and/or fix. That’s because usability is based on best practices, or items that apply to the majority of the people, the majority of the time. It might look something like this:

Navigation Homepage Category Pages Product Pages Search Checkout

Typically, this checklist of focus areas will be the same for all eCommerce or Lead Generation websites, regardless of a business’s particular goals, limitations and…

...continue to read "Don’t Confuse Usability Testing for Conversion Rate Optimization"

FutureNow Post
Friday, May. 14, 2010 at 2:25 pm

Conversion Optimization: How Being Wrong Can Lead to Good Insights

May 14th, 2010

Google Image Result for http___schools.evergreenps.org_199420611231125463_lib_199420611231125463_dumbteacher.gifI had an interesting testing experience with one of my clients recently.  After looking closely at the data, I formed my hypothesis, and made a recommendation for a variation to test…and it underperformed the original version!  I was WRONG!

Now, I don’t expect to be right with every test (in fact, that’s WHY testing is so important), but my hypotheses are based on real data with a strong analysis behind them…and I have never been THIS wrong.  Was…

...continue to read "Conversion Optimization: How Being Wrong Can Lead to Good Insights"

FutureNow Post
Monday, Mar. 29, 2010 at 10:20 am

4 Optimization Roadblocks & How to Remove Them

March 29th, 2010

We work with lots of companies that are interested in optimizing their conversion rate, and reaping the financial rewards that come with higher conversion and increased marketing efficiency.  But, some clients don’t increase their conversion rate after subscribing to our conversion rate optimization (CRO) service.

Why am I talking about our ‘non-success stories’? (My boss may wring my neck for this).  Because the roadblocks that keep them from succeeding may keep you from succeeding, so call it a friendly warning :) Optimizing…

...continue to read "4 Optimization Roadblocks & How to Remove Them"

FutureNow Post
Monday, Mar. 22, 2010 at 7:50 am

For the Love of Online Shopping

March 22nd, 2010

When I read Melissa Burdon’s post about a Women’s clothing website that actually speaks to women, I was inspired to add a few ideas to her list of things to consider improving to market more effectively to women.

I have a few favorite online clothing retailers that I love to  check out every now and again because they feature certain appealing characteristics.  The websites that I go back to time and time again contain certain elements that successfully appeal…

...continue to read "For the Love of Online Shopping"

FutureNow Post
Friday, Mar. 19, 2010 at 11:25 am

Anatomy of an Optimization Recommendation

March 19th, 2010

With all the companies springing up (and some that have been around since ’98) to provide Conversion Rate Optimization services, I think it’s time to talk about what makes a good optimization recommendation.  After all, if you’re going to spend hard-earned budget on CRO, shouldn’t you have some expectation of what you’ll be getting?  And, shouldn’t you know how to avoid getting ripped off?

These are some of our thoughts on what makes for a good online marketing optimization…

...continue to read "Anatomy of an Optimization Recommendation"

FutureNow Post
Monday, Feb. 22, 2010 at 8:59 am

Optimize that Conversion Rate Before It’s Too Late

February 22nd, 2010

This post is dedicated to online marketers and small business owners out there who make money from their website, but have not yet kicked off a formal online marketing and website optimization program.  For those who have, good job, and there may be other Grok posts more useful to you than this one.

I also want to note that this post was inspired by a recent post by Mark Bronlow over at Email Marketing Reports.  In particular, his infographic was extremely…

...continue to read "Optimize that Conversion Rate Before It’s Too Late"

FutureNow Post
Tuesday, Feb. 9, 2010 at 7:31 am

20 Questions to Ask When Evaluating Optimization Services

February 9th, 2010

20questions.001Since the common predictions over the last two months have been that Conversion Rate Optimization (CRO) is going to have a big year in 2010, some of our GrokDotCom readers have expressed interest in how to evaluate the different CRO service providers out there.

Despite an obvious bias, I still think I can offer some objective talking points, questions to ask, and things to think about if you’re going to pursue hiring help to optimize your conversion rate.  But before we go…

...continue to read "20 Questions to Ask When Evaluating Optimization Services"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: