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Persuasion Architecture

FutureNow Post
Thursday, Oct. 4, 2012 at 5:44 pm

4 Styles Of B2B Video That You Should Be Using

October 4th, 2012
Persuasion Architecture can Increase Leads from Your B2B Videos

Persuasion Architecture pops up in every well thought out marketing campaign, even video!  A lot of people come to us asking about whether or not video increases online conversions or turns people away.  The truth is, video, like any form of communication online will be helpful to your guest if executed properly. Video is an interesting medium- it can either deliver wanted information quickly and memorably with the use of visual cues…

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FutureNow Post
Tuesday, Apr. 24, 2012 at 11:49 am

Put The AIDA(S) Method To Action: Marketing Lessons From My Dog

April 24th, 2012

A lot of our readers have been commenting on our posts lately with their praise for the AIDA method.  We want you to know that here at Future Now, we are right there with you and have been following the AIDA method since our inception.  AIDA is a basic sales framework that stands for: Attention (Awareness), Interest, Desire and Action. The main difference is, we add an S to the acronym AIDAS not to be confused with the…

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FutureNow Post
Monday, Apr. 9, 2012 at 11:00 am

Persuasion Architecture In Action

April 9th, 2012

This post is a follow up from last weeks post, ‘Content Targeting is Still No Match for Persuasion Architecture’ that describes how to create personas for your website so you can use persuasion architecture to convert your visitors.  It also briefly covers content targeting and whether or not using it as a strategy is a good solution for your website.    In this post, we will give some suggestions on how to convert each of the…

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FutureNow Post
Wednesday, Apr. 4, 2012 at 5:23 pm

Content Targeting Is Still No Match for Persuasion Architecture

April 4th, 2012
This is the first of a two part series that will help you to understand and implement a proven and cost effective alternative to content targeting.  The first post in this series will outline the pros and cons of content targeting, a useful alternative to setting up a content targeting program and how to start identifying the different persona’s that land on your site.  The second pot of the series will cover how to use those…

...continue to read "Content Targeting Is Still No Match for Persuasion Architecture"

FutureNow Post
Monday, Feb. 13, 2012 at 8:56 pm

Which Type Am I? Thoughts on Personas & Personality Type

February 13th, 2012

Isn’t it interesting to site back and watch the old become new again?

While speaking with marketers after my session on Personas at Conversion Conference, it seemed to me a trend was (re)gaining traction.  Over the past few months, the digital community at large has taken up the Personas mantle, and there have been many great articles written to help Marketers.  As we wrote in Waiting for Your Cat To Bark, understanding your customers and enabling them to get what they came for is of utmost…

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FutureNow Post
Wednesday, Dec. 7, 2011 at 7:30 am

12 Days Of Conversions: Day 11-Call To Action

December 7th, 2011

Help your customers find their wallet this season by fine tuning the art of the call to action this holiday. Every properly placed and worded call to action brings your prospect one step closer to converting.  All of your visitors have come to you voluntarily – each made the choice to land on your Web site.  Now, it is your job to show them around and be sure they know their role when they arrive.  If…

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FutureNow Post
Tuesday, Dec. 6, 2011 at 7:30 am

12 Days of Conversions: Day 10-Reassurances

December 6th, 2011

Red Christmas present with caution tape bowVery few people trust you.  It isn’t your fault, that is the nature of ecommerce sites.  Between television programs about identity theft, holiday gifts that never showed up last year, and the coffee thermos they ordered online to mount on their bicycle handlebars that doesn’t fit, who can blame your customers for not trusting you?   Give your visitors the gift of faith in your ecommerce site, products and sales process this season.  …

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FutureNow Post
Thursday, May. 26, 2011 at 8:27 am

How To Practice Persuasion Architecture with Personas – Part 1B

May 26th, 2011

Hang on! We’re almost there: this is the third piece in the How To Practice Persuasion Architecture with Personas series, and only one step away from Part 2 of the series, where you’ll learn some practical applications for your Persuasion Architecture personas. In my last post, Part 1A, we covered the first of two special considerations about practicing Persuasion Architecture with personas. Here’s a quick re-cap of that:

Persuasion Architecture personas are not about identifying the “type” of each individual who visits your website…

...continue to read "How To Practice Persuasion Architecture with Personas – Part 1B"

FutureNow Post
Wednesday, May. 25, 2011 at 8:02 am

How To Practice Persuasion Architecture with Personas – Part 1A

May 25th, 2011

In Part 1 of How To Practice Persuasion Architeture with Personas, I promised to write a Part 2 that would cover the practical applications of personas for your marketing. But after posting part 1 of the series, some great questions came up that made me realize we need to cover two special considerations before you get on with rolling up your sleeves and learning some tactics for applying your personas to your efforts to make your website better. If you missed…

...continue to read "How To Practice Persuasion Architecture with Personas – Part 1A"

FutureNow Post
Wednesday, May. 4, 2011 at 11:31 am

Watson, Artificial Intelligence, and the Future of Websites

May 4th, 2011

If you’re a regular reader here at Grok, you already know that FutureNow’s Persuasion Architecture methodology hinges on our ability to understand and predict the human behaviors surrounding decision-making, and develop business applications that allow us to apply that knowledge to your website and marketing efforts.  Many of the prospects I’ve talked to over the years thought we did this through technology, such as dynamically displayed information.  But we don’t.  A key component of how we gain insight,…

...continue to read "Watson, Artificial Intelligence, and the Future of Websites"

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