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Persuasive Copywriting

FutureNow Post
Wednesday, Nov. 21, 2012 at 11:05 am

Persuasive Copy: Use Active Verbs To Engage your Prospects

November 21st, 2012
Persuasive Copy Writing Is Still Important

For the past month, we here at FutureNow have been trying to arm you with some basic design knowledge so you could start thinking about how you you want your prospects to perceive your site, image and brand.  Today, we are going to remind you of something that The Grok has stood for from the beginning: persuasive copy writing.

To write persuasive copy, there are 3 things that are most important to remember (ignoring…

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FutureNow Post
Thursday, Jun. 21, 2012 at 1:30 pm

SEO Workshop Part 5: Design Tips for Development

June 21st, 2012

Welcome to the 5th installment of our SEO workshop series.  If you missed the first four posts, you can catch up by viewing them here:

SEO is EASYKeywordsKeywords In HeadlinesBody Copy

SEO Design and Development Best Practices

Everyone seems to be going crazy these days about ‘the secrets’ to optimizing their site for search engines.  The good news is, the only real secret is continued hard work and dedication.  The…

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FutureNow Post
Friday, May. 13, 2011 at 10:30 am

Give Email Recipients a Reason to Care

May 13th, 2011

Email campaigns can be a website’s best friend or worst enemy. They have the ability to entice recipients or turn them off. So, to help you create newsletter campaigns that won’t make your recipients cringe, I’ve outlined a few guidelines:

1. It may sound obvious, but don’t create an email campaign unless it’s something the recipients actually will care about. I receive many email newsletters. Some are great, some are terrible and some are just plain useless. I continue to receive the…

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FutureNow Post
Friday, Mar. 25, 2011 at 11:00 am

Build It (to Meet Their Needs), and They Will Come

March 25th, 2011

In Field of Dreams Kevin Costner hears, “If you build it, he will come.” Many people seem to think that websites follow that same principle: that if they want to make money, all they have to do is build a website, and customers will come. If only it worked that way! But that doesn’t mean that you shouldn’t start an online business or build a website.  It just means that you should build your website for your ideal customers,…

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FutureNow Post
Friday, Mar. 4, 2011 at 9:20 am

Testing Personalization and Reassurances in Cart Wins FutureNow an Award

March 4th, 2011

FutureNow won a silver medal for Best Copy Test this week in WhichTestWon.com’s 2010 testing awards.

Personalizing the shopping cart with a headline “Your Shopping Cart”, and adding reassuring copy right below the header in the shopping cart, increased the conversion rate of those who successfully completed transactions online by 3.59%. This lift may seem small, but because our client, DealsDirect, gets a lot of traffic, even this small increase in macro conversion translated into really big bucks!

In monday’s post, Marijayne Bushey wrote…

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FutureNow Post
Friday, May. 14, 2010 at 2:25 pm

Conversion Optimization: How Being Wrong Can Lead to Good Insights

May 14th, 2010

Google Image Result for http___schools.evergreenps.org_199420611231125463_lib_199420611231125463_dumbteacher.gifI had an interesting testing experience with one of my clients recently.  After looking closely at the data, I formed my hypothesis, and made a recommendation for a variation to test…and it underperformed the original version!  I was WRONG!

Now, I don’t expect to be right with every test (in fact, that’s WHY testing is so important), but my hypotheses are based on real data with a strong analysis behind them…and I have never been THIS wrong.  Was…

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FutureNow Post
Wednesday, Jan. 6, 2010 at 8:01 am

How To Loosen Up the Tone of Marketing Emails

January 6th, 2010

My inbox is a battlefield.  It’s where the chosen few companies/brands that I allow into my consciousness battle it out for my attention, my clicks, my time, and my credit card.

I scan the list of unread messages in waves: First, I pick off the obvious junk messages.  Then, I scan the “From” fields and subject lines to make sure I at least recognize who these messages are from and that they’re “legitimate.”  If anything looks questionable, it’s…

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FutureNow Post
Monday, Dec. 21, 2009 at 9:16 am

Who’s Working Your Website Assembly Line?

December 21st, 2009

online workers assembly line

Henry Ford perfected the assembly line concept in the automobile industry many years ago, and it has been utilized successfully in many industries since. Before Ford implemented the highly successful assembly line, instead of focusing on what each skilled worker specialized in and passing the car down the line to the next worker, the skilled workers crafted cars one at a time together as a team. Ford’s introduction of the assembly line resulted in the development of affordable cars (decreased…

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FutureNow Post
Friday, Nov. 20, 2009 at 9:00 am

“Click Here” Makes Me Rip My Hair Out

November 20th, 2009

"click here" makes me rip my hair outEvery time I see a button or text link that includes or says “click here,” I pull 10 hairs out of my head.  I have a lot of hair, so the good news is that I won’t go bald anytime soon.  It’s troubling to see that so many sites are still using this language within their calls to action. Using this flimsy phrase makes the call to action weak!

If the call to action is underlined copy, visitors realize…

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FutureNow Post
Monday, Sep. 21, 2009 at 12:05 pm

Nobody wants to read your sh**!

September 21st, 2009

Stop TalkingMost valuable writing lesson ever. Or so says Steven Pressfield in this blog post on how his first professional job as an advertising copywriter indelibly carved this truth on his psyche:

“Nobody wants to read your shit.

Let me repeat that. Nobody–not even your dog or your mother–has the slightest interest in your commercial for Rice Krispies or Delco batteries or Preparation H. Nor does anybody care about your one-act play, your Facebook page or your new sesame chicken joint at Canal and…

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