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Persuasive Copywriting

FutureNow Post
Tuesday, Apr. 17, 2007 at 4:34 am

Carrots Worth Their Weight In Gold

April 17th, 2007
FutureNow Post
Friday, Apr. 13, 2007 at 12:25 pm

Before You Can Test Copy, You Have to Know What to Write

April 13th, 2007

If you have a pulse, you’ve likely gotten word of the new Google Website Optimizer. (If you don’t have a pulse, please consult a physician, not a consultancy.) For those who haven’t heard, Google has made testing to improve conversion easier than it’s ever been with its free Google Website Optimizerâ„¢ tool. That’s the good news.

The bad news is that, while it will make testing easier, it can’t help you write the copy you’ll eventually test. Sure, you can test…

...continue to read "Before You Can Test Copy, You Have to Know What to Write"

FutureNow Post
Wednesday, Apr. 11, 2007 at 1:10 am

How to Convert a Visitor in Under 8 Seconds

April 11th, 2007

As you might imagine, I evaluate a lot of websites every day. Most of them do a lousy job of persuading visitors. One of the keys to persuasibility is having a product that’s so obviously superior that if everyone knew what the CEO knew, they’d buy it.

Most businesses we help have a really good product/service, but many can’t figure out the unique value or aren’t persuaded themselves. Unfortunately, there are businesses beyond help simply because they have a lousy product/service and…

...continue to read "How to Convert a Visitor in Under 8 Seconds"

FutureNow Post
Sunday, Mar. 25, 2007 at 9:38 am

How to Measure Your We We

March 25th, 2007

plastic rulerPhony & Plastic! Are you that company? The one that claims they are the… #1!, leading!, premiere!, fastest!, greatest!, smartest!, most dynamic!… blah blah blah. All that chest-pounding translates into some anemic saccharine sweet copy. The tone is in sharp contrast to today’s customer demands for greater transparency and authenticity.

Customers want the real deal. Your customers want to to know “what is in it for me?” HOW DOES YOUR COPY MEASURE UP? Care to find out?

Let’s take a look at…

...continue to read "How to Measure Your We We"

FutureNow Post
Friday, Mar. 23, 2007 at 7:49 am

Persuasive Online Copywriting Course 4/17/07

March 23rd, 2007

poccover.jpgSome kids grow up wanting to become president. But if you really want your child to make something of their life, they’ll say “When I grow up, I want to be a copywriter.”

Hey, there are only so many president posts open. But according to Yahoo!, copywriter is one of 2007′s hottest professions. Thanks to Tom Chandler at the Copywriter Underground for picking up on this, by the way. If you’re a copywriter and not reading Tom Chandler, you are seriously missing…

...continue to read "Persuasive Online Copywriting Course 4/17/07"

FutureNow Post
Wednesday, Mar. 7, 2007 at 7:33 am

Persuasive Copywriting Techniques – Part 6

March 7th, 2007

Yesterday’s video illustrated Seussing, Frosting and Writing Monet as writing techniques. All these techniques are meant to capture and hold your readers attention. Today, we’ll cover Franking. Franking is a critical technique for understanding how to write online:

Click here to watch Persuasive Copywriting Technique Part 6 on Youtube.

...continue to read "Persuasive Copywriting Techniques – Part 6"

FutureNow Post
Tuesday, Mar. 6, 2007 at 10:54 am

Persuasive Copywriting Techniques – Part 5

March 6th, 2007

Don’t worry, you didn’t miss parts 1 though 4. (They’ll come shorty, if you choose.) However, this video is part of a course we developed years ago and part 5 was always my favorite so I figured I would share. In this part of the course, we share with you the persuasive writing techniques of Seussing, Frosting and Writing Monet. These are the techniques that we were taught my the Wizard of Ads, Roy H. Williams at Wizard Academy.

Click here…

...continue to read "Persuasive Copywriting Techniques – Part 5"

FutureNow Post
Friday, Feb. 23, 2007 at 6:51 am

Do You Write Ads?

February 23rd, 2007

Rinso Ad - Lots of SudsPay Per Click ads? Banner ads? Print Ads? Radio ads? TV ads? Etc. If you do, I am sure you could find some hearty ideas to improve your ad writing from my buddy Tim Miles (a very good ad writer). Grab a mug and head on over to The Ad-Writer’s 12-Pack at American Small Business.

...continue to read "Do You Write Ads?"

FutureNow Article
Wednesday, Feb. 14, 2007

2 Simple Steps to Finding Your Website’s Voice

February 14th, 2007

Icon___Mask.jpgWhen you have a conversation with a human being (as opposed to having a conversation with a cat, which if you’ve ever owned one, you know how well that goes) you get a sense of that person’s personality. The clothes they wear, their tone of voice, how they move, the words they use – all of this gives you insight into who the person is.

Every website visit is a conversation. Think about it. The web is an interactive medium. Every…

...continue to read "2 Simple Steps to Finding Your Website’s Voice"

FutureNow Post
Monday, Feb. 12, 2007 at 11:28 am

Poor Conversions? Discover Great Products Descriptions

February 12th, 2007

EarbudsHave you ever soaked in Songs in the Key of Life sitting smack dab in front of two delicious $5000 studio speakers?

Ever since that experience, whenever I listen to Stevie Wonder on any other set of speakers, my ears are bombarded with mush; like the difference between a crispy HDTV and a fuzzy old time TV. The only thing that comes close is listening to Mr. Wonder on a pristine set of headphones.

For two years I have endured those horrible white…

...continue to read "Poor Conversions? Discover Great Products Descriptions"

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