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Persuasive Design

FutureNow Post
Wednesday, Apr. 1, 2009 at 6:54 am

Want Me to Show You the Money? Show Me the Pics!

April 1st, 2009

Pears Example BHolly Buchanan taught me that reviews help sales not only by offering more credible information (than the biased marketing copy), but also by answering questions that the copy fails to address.

Her favorite example is a review on a pair of Reef’s Fanning flip flops.  Holly needed to know if the bottle opener was sunk far enough into the sole to prevent it scratching floors, boat decks, etc.  The website copy had nothing on this, but one customers review…

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FutureNow Post
Tuesday, Mar. 17, 2009 at 4:36 pm

A Strong Homepage Design Dissected

March 17th, 2009

You could say I look at homepages for a living.  Not really, but they’re one of the pages I analyze and optimize for a living.  I saw one I enjoyed the other day, so I’ll talk about the design, what I like about it, and make a few suggestions for improvement.

One of the first things I noticed (and liked) was that the homepage was quite tall.  Many designers seem averse to tall homepage designs, thinking that everything simply…

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FutureNow Post
Tuesday, Jan. 27, 2009 at 7:34 am

Video Views Up, When Will Sales Follow?

January 27th, 2009

Hot on the heels of a recent comScore report, we hear the interesting news that product videos views are up some 40%, year-over-year basis last October.  Now, that was done on a single rather small sample, but still this speaks to the increasing influence video will exert on product marketing online.

We’ve commented any number of times on GrokDotCom that rampant poor product imagery represents a consistent loss of sales for online businesses. Most retailers just end up using the low-quality,…

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FutureNow Post
Wednesday, Dec. 24, 2008 at 8:02 am

Take ‘The Hidden Cost of Web Form Abuse’ Survey

December 24th, 2008

Our friends over at FormArmor have asked us to take their survey on ‘The Hidden Cost of Web Form Abuse.’

Web Form Abuse is an important topic due to the following:

Form abuse continues to plague site operators and marketers, big and small Anti-spam measures, like CAPTCHAs, don’t seem to work very well CAPTCHAs don’t remotely follow web accessibility guidelines CAPTCHAs are insulting to your human site visitors, are sometimes really hard to “solve,” and very likely are hurting your conversion rates!

So go ahead and take…

...continue to read "Take ‘The Hidden Cost of Web Form Abuse’ Survey"

FutureNow Post
Tuesday, Nov. 18, 2008 at 5:15 pm

Texas Tech Tuesday – It Ain’t Just About the Website

November 18th, 2008

As part of my Texas Tech series, I’ve been corresponding with West Texas entrepreneur and football fanatic (sorry for the redundancy), Tom Grimes, who has consistently offered outstanding commentary and feedback on the Texas Tech and Coach Leach phenomenon.

In fact, his last e-mail was so good and applied so well to most lead generation websites that I thought I’d share it with you directly:

“…Leach recruited the BIGGEST OFFENSIVE LINE in college football (bet it’s bigger than most pro teams as…

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FutureNow Post
Wednesday, Nov. 5, 2008 at 4:33 pm

Texas Tech Tuesday – Part II: Maximizing the Possibility of Something Good Happening

November 5th, 2008

“Leach is unusual in giving his quarterback the authority to change every play, wherever the line of scrimmage. “He can see more than I’ll ever see,” Leach says. ‘If I call a stupid play, his job is to get me out of it. If he doesn’t get me out of it, I might holler at him. But if you let him react to what he sees, there’s a ton of touchdowns to be had.’ All Leach is really saying to…

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FutureNow Post
Thursday, Oct. 30, 2008 at 12:16 pm

Presidential Candidates, Temperament & Website Copy?

October 30th, 2008

I knew I had to buy a copy as soon as I saw it on the magazine stand: the issue of Time Magazine with Presidential temperament as the front cover story.  They even had four presidential faces on the cover, which, before examining them, made me think of previous explanations of temperament using the Four Presidents on Mt Rushmore:

Dutiful George Washington for Sensing-Judging / Methodicals Philosophical Thomas Jefferson for iNtuitive-Thinking / Competitives Rambunctious Teddy Roosevelt for Sensing-Perceiving / Spontaneous…

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FutureNow Post
Thursday, Sep. 25, 2008 at 10:11 am

Good Eyesight Can Hurt Conversions

September 25th, 2008

I won’t name names, but recently we had a client come back with a new redesign for their website that uses white text on a black background. You might have experienced the same thing at some point. Your team may all agree it looks totally snazzy. But this link is a great illustration of why it’s wrong (please read the entire page until you reach the end, otherwise you won’t get the point).

Your customers’ eyes and your wallet thank you for taking…

...continue to read "Good Eyesight Can Hurt Conversions"

FutureNow Post
Tuesday, Sep. 23, 2008 at 6:07 am

Button, Button, Who’s Got The Button?

September 23rd, 2008

tmobile button I want it

It was recently Labor Day and here in Utah that means one thing: Labor Day Ski Sales! It signifies the death of summer and starts to build anticipation for what everyone hopes will be a great winter. So what does this have to do with good online marketing?

During the holiday break I was online doing product research on some winter products for my family and I saw a banner ad for a cell phone that immediately grabbed my attention. The…

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FutureNow Post
Tuesday, Sep. 16, 2008 at 5:39 am

Is Your Landing Page 2008…and your Action Page 1998?

September 16th, 2008

I just finished Web Form Design by Luke Wroblewski, and I’m glad this useful book came out.  It’s not only a useful guide to designing better online forms, but a reminder that forms are the “bread and butter” of almost every website!

Whether it’s the Contact Us form on a B2B site, the Sign Up form on a social networking site, or the Checkout of an eCommerce site, they all have forms in common. And in every case, forms are what stands between our…

...continue to read "Is Your Landing Page 2008…and your Action Page 1998?"

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