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Persuasive Online Copywriting

FutureNow Post
Thursday, Oct. 30, 2008 at 12:16 pm

Presidential Candidates, Temperament & Website Copy?

October 30th, 2008

I knew I had to buy a copy as soon as I saw it on the magazine stand: the issue of Time Magazine with Presidential temperament as the front cover story.  They even had four presidential faces on the cover, which, before examining them, made me think of previous explanations of temperament using the Four Presidents on Mt Rushmore:

Dutiful George Washington for Sensing-Judging / Methodicals Philosophical Thomas Jefferson for iNtuitive-Thinking / Competitives Rambunctious Teddy Roosevelt for Sensing-Perceiving / Spontaneous…

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FutureNow Post
Thursday, Oct. 9, 2008 at 9:58 am

Are Your Headlines Offensive?

October 9th, 2008

Imagine the following:  You’re alone at night, walking to your car in an isolated area.  A large man pops out of an alley and heads towards you.  It’s not just your nerves, he’s clearly coming after you, so you get ready to defend yourself.  In the dim light you see what looks like a club in his hand.  He swings.  You throw your hand up and block! 

Bet that conjured up some not-so-nice…

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FutureNow Post
Monday, Sep. 29, 2008 at 7:47 am

Why Henry Paulson Needs to Attend Our Copywriting Course

September 29th, 2008

One of the key things we teach in our Persuasive Online Copywriting course is how to speak to your customers, in their language, about what they care about.

Treasury Secretary Henry Paulson should have attended our course.   According to many analysts, he’s doing a terrible job of selling the bailout package to the American people.

MSN Money blogger Charley Blaine talks about the problem, and how he thinks, of all people, Jim Cramer has it right on how to put the…

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FutureNow Post
Monday, Jul. 14, 2008 at 10:35 am

Learn Web 2.0 Copywriting Strategies in an Evening of Enjoyable Reading

July 14th, 2008

Want your website to sound open, uncontrived, and authentic? Keep reading! In our previous compendiums on copywriting advice, most of the links to Roy Williams’ Monday Morning Memos never made it into the post due to some kind of technical glitch. So to fix that, I started compiling most of my all-time favorite MMM’s that dealt specifically with writing.

Yet as I was compiling these links and re-reading the Memos, a central theme seemed to emerged: many of the Roy’s memos dealt with…

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FutureNow Post
Wednesday, Jul. 9, 2008 at 6:00 am

5 Copywriting Keys to Landing Page Credibility

July 9th, 2008

5 Copywriting Key's to Landing Page CredibilitySalesmanship is about transferring confidence, and you can’t inspire confidence without first establishing your credibility. So when it comes to Landing Page copy, credibility is truly Job #1.Here are five must-haves for building that credibility where it often counts the most: 1. Scent They’re called landing pages because they’re where you plan for visitors to “land” after clicking through on PPC and targeted search terms. So before you do anything else, convince those visitors they’ve come to the right place by…

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FutureNow Event

Two FutureNow Seminars, 6/2-3 in New York City

April 14th, 2008

futurenow logoWho: Bryan Eisenberg, Holly Buchanan, Jeff Sexton and select members of the FutureNow team.

What: Our most popular seminars return to New York City for this exciting two-day training event. Get first-hand advice from FutureNow’s leading experts in online conversion, persuasion and customer focus.

In order to keep things relaxed and ensure that guests have a chance to get all of their questions answered, class size is limited, so act soon!

Choose one seminar and save. Choose both and save big.

Persuasive Online Copywriting is…

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FutureNow Article
Monday, Mar. 17, 2008

What is Web Copy and How Should I Use It?

March 17th, 2008

Pearce responded to our “Ask the Experts” post, looking for a definition of “web copy.”

If you look up its definition, copy refers to any “written matter intended to be reproduced in printed form” (e.g., “The text of a news story, advertisement, television commercial, etc., as distinguished from related visual material”). The word was originally used in the context of the printing press, but it essentially means the same thing online.

Since all copy is content, but not all content is copy,…

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FutureNow Post
Wednesday, Mar. 12, 2008 at 4:37 pm

Can’t Make it to San Francisco? Ask the Experts Now

March 12th, 2008

Even if you can’t make it to our upcoming seminars (3/27-28 in San Francisco), we still want to answer your questions about copywriting and website optimization.

Now’s your chance to ask Jeff Sexton, Holly Buchanan and Bryan Eisenberg anything you want!*

Jeff, Holly and Bryan will respond to your questions in the comments section below. And if you really hit a nerve, we’ll answer you in the form of a blog post.

Priority will be given to first-time commenters, lurkers, and anyone else we…

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FutureNow Event

Persuasive Online Copywriting Seminar, San Francisco

February 18th, 2008

Who: Spend the day with two of our most popular Persuasion Architects, Holly Buchanan and Jeff Sexton.

What: Learn from the experts about making your copy more persuasive and speak to all of your market segments. Not only for copywriters, past attendees include C-level execs, marketing directors, entrepreneurs, and others who just want to improve their online communication skills.

This one-day seminar is packed with practical real world examples and “how to” exercises. The focus is on giving you simple yet effective techniques that…

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Special Announcement
Monday, Feb. 18, 2008

Save Hundreds Off Our Upcoming West Coast Seminars

February 18th, 2008

Just a friendly reminder to West Coast readers to take advantage of the early registration discount for upcoming events in San Francisco…

Call to Action – March 27, 2008

Call to Action is led by the incomparable Bryan Eisenberg, best-selling author and co-founder of Future Now, and is based on the Eisenberg brothers’ best-selling book, “Call to Action: Secret Formulas to Improve Online Results.” This seminar presents the principles of Persuasion Architecture and the tactics of conversion rate marketing, and will help…

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