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FutureNow Post
Tuesday, Dec. 4, 2012 at 5:40 pm

Search Engine Real Estate: The costs behind having a site on Google 5th Avenue

December 4th, 2012
How Much Does It Really Cost To Build a Website?

It is nearing the end of 2012 folks, and it is time to start appreciating a cold hard fact.  Your online store costs as much to build and maintain as a brick and mortar store. If it is not costing you that much, you are not likely finding success.  Maybe you already realize this and are allocating a proper budget for the success of your online business, but others…

...continue to read "Search Engine Real Estate: The costs behind having a site on Google 5th Avenue"

FutureNow Post
Thursday, Jun. 21, 2012 at 1:30 pm

SEO Workshop Part 5: Design Tips for Development

June 21st, 2012

Welcome to the 5th installment of our SEO workshop series.  If you missed the first four posts, you can catch up by viewing them here:

SEO is EASYKeywordsKeywords In HeadlinesBody Copy

SEO Design and Development Best Practices

Everyone seems to be going crazy these days about ‘the secrets’ to optimizing their site for search engines.  The good news is, the only real secret is continued hard work and dedication.  The…

...continue to read "SEO Workshop Part 5: Design Tips for Development"

FutureNow Post
Wednesday, Apr. 4, 2012 at 5:23 pm

Content Targeting Is Still No Match for Persuasion Architecture

April 4th, 2012
This is the first of a two part series that will help you to understand and implement a proven and cost effective alternative to content targeting.  The first post in this series will outline the pros and cons of content targeting, a useful alternative to setting up a content targeting program and how to start identifying the different persona’s that land on your site.  The second pot of the series will cover how to use those…

...continue to read "Content Targeting Is Still No Match for Persuasion Architecture"

FutureNow Post
Monday, Feb. 6, 2012 at 11:00 am

6 Steps To Get The Most Out Of Your Optimization Team

February 6th, 2012

I would like to start this blog post by stating I am NO Analyst! However, I am on the front lines, talking to the people contacting FutureNow Inc. and answering their sales related questions.  My unique lack of expertise in the day to day analytical reporting allows me to share some insights about what is necessary to begin a Conversion Rate Optimization Engagement, even before your first call with an analyst!

We have a mixed audience at FutureNow Inc.,…

...continue to read "6 Steps To Get The Most Out Of Your Optimization Team"

FutureNow Post
Thursday, Oct. 14, 2010 at 9:05 am

Don’t Confuse Usability Testing for Conversion Rate Optimization

October 14th, 2010

Before working with you, usability consultants likely can give you a checklist of items they will evaluate and/or fix. That’s because usability is based on best practices, or items that apply to the majority of the people, the majority of the time. It might look something like this:

Navigation Homepage Category Pages Product Pages Search Checkout

Typically, this checklist of focus areas will be the same for all eCommerce or Lead Generation websites, regardless of a business’s particular goals, limitations and…

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FutureNow Article
Friday, Jan. 8, 2010

Creating a Website: Something from Nothing (and Where to Begin) Part I

January 8th, 2010

poof_logo.jpg (JPEG Image, 300x300 pixels)_1262725637962Last week, I ran into an old high school friend while I was out to dinner with my parents.  As we got to chatting, he told me that he was interested in starting a website for his future photography business.  Since he’s still in school, and doesn’t have a lot of capital to put forward, he asked me for advice on where to begin in creating his website, and how he can get started in a way that…

...continue to read "Creating a Website: Something from Nothing (and Where to Begin) Part I"

FutureNow Post
Friday, Oct. 30, 2009 at 10:00 am

Myths About Site Traffic and Optimization

October 30th, 2009

Lots of folks have been asking us lately about the connection between site traffic levels and online optimization strategies.  There are definitely some correlations, but there also seem to be some myths or mis-perceptions about those connections.

trafficWe often get asked:

How much traffic do I need before I start optimization?

Do I get enough traffic to my site to even consider optimization?

Will my tests take forever to run if I don’t have a lot of traffic?

How fast can I expect to see…

...continue to read "Myths About Site Traffic and Optimization"

FutureNow Post
Monday, Oct. 19, 2009 at 9:00 am

How Much Pre-Holiday Optimization is Enough?

October 19th, 2009

Lots of our clients and prospects are asking questions along the lines of: I want to optimize before the Holiday rush, but I don’t want to introduce too much change at such a critical time.

A valid question/concern, to be sure.  Our answer is, of course, “It depends.”  However, here are a few approaches that we’ve seen work:

Extreme Effort Until a Certain Datedecision

Look at your previous year’s analytics and the upward trend of conversions closer to the holidays.  …

...continue to read "How Much Pre-Holiday Optimization is Enough?"

FutureNow Article
Tuesday, Apr. 21, 2009

Can your Website Handle the Complexity of your Sale?

April 21st, 2009

As weird as it sounds, it’s the norm for businesses with sales cycles that might be as long as several months to a year and that might involve multiple decision makers and influencers to utterly fail to take these factors into consideration when constructing their website or selecting an analytics package.

In fact, whenever I work with B2B and complex sales clients it’s a sure bet their website won’t:

1) Adequately address the multiple decision-makers and influencers involved in securing the lead…

...continue to read "Can your Website Handle the Complexity of your Sale?"

FutureNow Post
Thursday, Feb. 12, 2009 at 7:20 am

Free Pre-recorded High Resolution PPC Webinar

February 12th, 2009

Last week, I had the pleasure to record this webinar with my good friend Craig Danuloff, CEO of ClickEquations. Some of you may remember Craig from the webinar we did a couple of months ago on Google’s Quality Score: Exposing the Secret Factor to PPC Success. I asked Craig to explain to us the details behind his much anticipated e-book on maximizing Pay Per Click marketing, and he was kind enough to take the time out of his schedule.

We were…

...continue to read "Free Pre-recorded High Resolution PPC Webinar"

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