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FutureNow Post
Wednesday, Aug. 22, 2012 at 5:10 pm

Google Content Experiments-The Good, the Bad and The Alternatives

August 22nd, 2012

Google Website Optimizer is gone.  It has been replaced with Google Content Experiments.  Countless articles and blog posts have been written on how this change will affect testing for everyone.  This blog post will briefly outline why Google Content Experiments will make your life better, but might make your life harder, and will show you some alternative testing tools that this change should draw your attention to.

Why We Love Google Content Experiments

Regular Expressions Filter Out IP’s

RegEx is…

...continue to read "Google Content Experiments-The Good, the Bad and The Alternatives"

FutureNow Post
Monday, Feb. 21, 2011 at 9:46 am

Testing: Where to Begin

February 21st, 2011

When you begin testing, it can be an overwhelming experience: where to test, what to test, before you even get to the how to test. If you find yourself in this situation, know that you are not alone, but also know that when done properly, testing can yield a great amount of insight and revenue, so it is worth the investment. We hear a lot of reasons why people are considering one of our OnTarget subscriptions for continuous improvement, but…

...continue to read "Testing: Where to Begin"

FutureNow Post
Thursday, Jan. 13, 2011 at 1:51 pm

Budget for Conversion Rate Optimization Success – Part 2

January 13th, 2011

Yes.  You know that successful Conversion Rate Optimization means more than having the right mindset and corporate structure.  Yes.  You know you need to allocate budget to your efforts too.  How much budget is the question.

What factors into your CRO budget (cont’d)

Yesterday, in Part 1 of this article, we covered the obvious cost of CRO (getting comprehensive conversion advice) and listed a few tips to help you figure out how much to budget for direct CRO…

...continue to read "Budget for Conversion Rate Optimization Success – Part 2"

FutureNow Post
Wednesday, Jan. 12, 2011 at 6:30 pm

Budget for Conversion Rate Optimization Success – Part 1

January 12th, 2011

Back in 2010 (ok, so it was only 4 weeks ago) I blogged about why CRO deserves a line item in your 2011 budget.  But just how much should you budget for quality direction?  Are there “hidden” costs you should be aware of?   Choosing something on your site to test, running that test, and then moving on to the next item may sound simple, but there are all kinds of things that can happen along…

...continue to read "Budget for Conversion Rate Optimization Success – Part 1"

FutureNow Article
Friday, Jan. 15, 2010

Creating a Website: Something from Nothing Part 2

January 15th, 2010

Computer smoke image by chaini00 on Photobucket_1262725196800Last week, I posted the first three tips for savvy DIY-entrepreneurs wanting to start their own website (check out tips 1-3 in Part 1).  Now, without further delay, I’d like to get right back into providing you with the next 3 steps:

4. Buy a domain name. I suggest to do this even if you don’t want to start a website for a few years. I’d even suggest this if you don’t know what you want your website to be centered…

...continue to read "Creating a Website: Something from Nothing Part 2"

FutureNow Article
Friday, Jan. 8, 2010

Creating a Website: Something from Nothing (and Where to Begin) Part I

January 8th, 2010

poof_logo.jpg (JPEG Image, 300x300 pixels)_1262725637962Last week, I ran into an old high school friend while I was out to dinner with my parents.  As we got to chatting, he told me that he was interested in starting a website for his future photography business.  Since he’s still in school, and doesn’t have a lot of capital to put forward, he asked me for advice on where to begin in creating his website, and how he can get started in a way that…

...continue to read "Creating a Website: Something from Nothing (and Where to Begin) Part I"

FutureNow Post
Wednesday, Aug. 6, 2008 at 5:56 am

Insights into Google Search

August 6th, 2008

Google Insights for Search trendsGoogle released another great tool today, Google Insights for Search. Whether you’re an advertising agency, a small business owner, a multinational corporation, or an academic researcher, Insights for Search can help you gauge interest in your relevant search terms. It allows you to compare search volume patterns (and trends) across specific geographic regions, categories (like finance, health, and sports), and time frames. You can read more about it at the Insight for Search help center or get a quick overview here.How does…

...continue to read "Insights into Google Search"

FutureNow Post
Tuesday, Mar. 4, 2008 at 3:04 pm

4 Q’s Your Web Analytics Can’t Answer

March 4th, 2008

Our firm is very skeptical of surveys. They can annoy customers. The questions themselves tend to reflect the bias of the person or company asking them. At best, they offer directionally-correct information, which is often taken out of context and used to replace an old assumption with some shiny new (and equally dangerous) one.

The great thing about Web Analytics is that it allows you to see how people are using your site — without surveying them.

Our motto: “Believe what they…

...continue to read "4 Q’s Your Web Analytics Can’t Answer"

FutureNow Post
Friday, Sep. 1, 2006 at 4:22 pm

The Risk of Conversion Rate Optimization

September 1st, 2006

What are you doing to increase conversion?

Analytics-based optimization A/B testing Online surveys and offline focus groups Site search functionality overhaul Total site redesign Insert your own tactic du jour here

Which tactic requires the most effort and resources? Why did you choose one tactic over another? Can you articulate the risk of your efforts? Have you tried all the above, only to experience marginal improvement?

Continue reading my column at ClickZ…

...continue to read "The Risk of Conversion Rate Optimization"

FutureNow Article
Saturday, Jul. 1, 2006

The Equation That Matters

July 1st, 2006

Understanding the complexity of your sales topology allows you to create a more effective persuasive system

I sing this song a lot: “You sell, I buy, tra la tra la.” But that’s what it all comes down to. Whatever you’re doing, you’d like me to take advantage of it. You’re selling. I’m buying.You’ve got a process in place to manage the transaction from your point of view. Meanwhile, I have my own agenda, and you want to find a way to…

...continue to read "The Equation That Matters"

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