Bryan and I had the honor of attending and speaking at this year’s Search Engine Strategies Conference in San Jose. The amount of blogging and tweeting going on during the conference was phenomenal, so we won’t attempt to “cover” what went on.

Instead, we’d like to present our brief “Best Of” List so you can get some quick highlights from our (somewhat biased) perspective:

Here we go…

...continue to read "FutureNow’s “Best Of” List from SES 2009 San Jose"

Most companies measure keyword performance – and especially PPC keyword performance – based on one factor: did that word or phrase bring converting visitors to the site on the visit in which they converted.

So the natural thing to do is trim non-performing words and phrases in order to increase the efficiency of your PPC spend.  And that’s exactly what one client did, except rather than increasing his efficiency, he dropped his sales by 30%.

Why?

Because, depending on what you…

...continue to read "Are Your Analytics Causing You to Lose 30% of Your Sales?"

Last week, I had the pleasure to record this webinar with my good friend Craig Danuloff, CEO of ClickEquations. Some of you may remember Craig from the webinar we did a couple of months ago on Google’s Quality Score: Exposing the Secret Factor to PPC Success. I asked Craig to explain to us the details behind his much anticipated e-book on maximizing Pay Per Click marketing, and he was kind enough to take the time out of his schedule.

We were…

...continue to read "Free Pre-recorded High Resolution PPC Webinar"

My name is Bryan and I am a screenshot addict.

When I fall off the wagon, every so often, I’ll go ahead and pick a keyphrase and start clicking through PPC ads and their landing pages and take screenshots of the whole entire experience. You can’t imagine how often the experience from keyword to ad to landing page is broken. I want to call them and yell at them to subscribe to OnTarget. I don’t do it. Instead a few weeks…

...continue to read "#1 Pay Per Click Marketing Lie"

Craig Danuloff, President of ClickEquations did a fabulous job exposing how to leverage Google Quality Score to improve pay per click success during our webinar yesterday. In case you missed the webinar you can see the replay. Unfortunately, we didn’t have enough time to get to all the questions so Craig and I will take turns answering them on our respective blogs. Enjoy part 1 of Craig’s responses on the ClickEquations blog. Then enjoy some additional questions and answers are below:

Q: How…

...continue to read "Follow-up: Google Quality Score Webinar"

Are you getting the most from your pay per click (PPC) campaigns? How would you know? Are you as efficient at getting clicks and converting visitors as you would be carrying water with a leaky bucket? Let me give you 7 signs to tell that you are not optimizing your PPC spend:

1. You use the set it and forget it strategy to PPC. If you setup your PPC campaigns months ago and haven’t adjusted a thing in it, I can practically…

...continue to read "7 Signs Your PPC Campaigns Needs Optimization"

Who: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Craig Danuloff, Founder and President of Commerce360 Inc, a full service paid search management firm and developed the ClickEquations paid search software platform.

What: “Always Be Testing” Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success

Quality Score is the PageRank of PPC. It’s a number Google assigns to your keywords which determines how much you have to bid, the position in which your ads appear, how often your ads are…

...continue to read "Free Webinar: Google Quality Score – Exposing the Secret Factor to PPC Success"

I was at Search Engine Strategies San Jose this past week and did a session titled Pay Per Conversation with Brett Crosby, Group Manager Google Analytics & Google Website Optimizer. The premise of the session is that so many people focus on paying for the click, that they forget that the click is just the beginning of the conversation with your visitor as they arrive at your website. Brett and I presented how to identify opportunities to improve your pages using web…

...continue to read "In Case You Missed SES Last Week…"

Last week, a friend was sharing war stories with me about an upcoming site launch. His highly recognizable site, which will remain anonymous in this column, rakes in billions. I congratulated him and asked how they’re going to optimize post-launch. He told me they’re pausing optimization for six months to collect enough “control” data.

Today’s interactive marketers face and make these types of decisions several times a day. At a glance, my bud’s decision seems sound. But does it hold up…

...continue to read "The Interactive Marketer 2.0"

Web analytics reports can be deceiving. They’re great at showing you WHAT visitors did on your website, but they can’t tell you WHY they didn’t do what you hoped they would.

But with the right process and frame of mind, it is possible to use web analytics to get insight into “why” your traffic isn’t converting — especially if you do pay per click advertising.

Here are some ideas for attracting more targeted traffic in order to get higher conversion rates and…

...continue to read "Stop Paying for Bad Keywords in Three Steps"